Base salary by region and size

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Base salary by region and agency size
Region/Agency size** CEO Creative Director CFO Chief Tech Officer Assoc. Creative Dir Art Director Copywriter Media Director Management Supervisor Lead Account Planner Account Exec.
Average base salary by region in 2001
West $184,000 $120,000 $99,000 $80,000 $102,000 $57,000 $59,000 $83,000 $97,000 $89,000 $49,000
South 186,000 97,000 83,000 59,000 83,000 49,000 50,000 65,000 88,000 59,000 45,000
Midwest 144,000 113,000 89,000 68,000 92,000 53,000 53,000 68,000 91,000 70,000 49,000
East 173,000 133,000 106,000 94,000 107,000 54,000 62,000 74,000 101,000 75,000 50,000
Average growth in base salary for 2002
West 3% 3% 3% 1% 3% 3% 3% 3% 4% 3% 3%
South 4 5 3 5 4 5 5 4 5 4 5
Midwest 5 4 4 5 4 4 4 4 4 4 4
East 9 4 3 4 4 4 4 4 4 3 4
Notes: A large percentage of execs won?t receive raises in 2002 (see chart "What to expect for 2002"). Survey by Advertising Age and Irwin Broh & Associates.
Average base salary by agency size in 2001
<$3.6 $120,000 $880,000 $720,000 $51,000 $71,000 $47,000 $49,000 $51,000 $86,000 $67,000 $48,000
3.6-7.5 181,000 114,000 88,000 64,000 87,000 52,000 54,000 67,000 91,000 72,000 49,000
7.6-15 237,000 120,000 114,000 73,000 91,000 54,000 57,000 86,000 94,000 73,000 48,000
15.1-45 263,000 116,000 133,000 107,000 90,000 60,000 54,000 92,000 88,000 59,000 50,000
>45.1 267,000 159,000 200,000 170,000 125,000 57,000 62,000 125,000 102,000 79,000 48,000
Base salary growth by agency size for 2002*
<$3.6 8% 4% 3% 3% 3% 4% 4% 3% 5% 4% 4%
3.6-7.5 3 4 4 3 4 4 4 4 4 3 4
7.6-15 2 3 4 5 4 4 5 4 5 3 4
15.1-45 5 5 4 5 5 5 6 5 4 4 6
>45.1 3 3 3 6 3 4 4 3 4 3 4
Notes: Salaries are actual. *Projected percentage growth of those expecting an increase (survey found about 25% of agency rank-and-file and 32-34% of upper management would not get a raise in 2002). **In millions of gross income. Numbers are subject to skews from agencies in the >$45 million range because of the smaller number of responses. Source: Survey by Advertising Age and Irwin Broh & Associates.
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