Coen's ad spending by media 2001

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Coen's spending totals for 2001
U.S. ad spending last year fell 6.5 %, the biggest year-on-year decline since 1938. (From May 13, 2002)
MediumAd spending% of total% change
Newspapers
National $6.6 2.9 -8.5
Local 37.6 16.3 -10
Newspapers total 44.3 19.2 -9.8
Magazines 11.1 4.8 -10.3
Broadcast TV
Four TV networks 14.3 6.2 -10
Syndication* 3.1 1.3 -0.2
Spot (national) 9.2 4 -24.8
Spot (local) 12.3 5.3 -9.5
Broadcast total 38.9 16.8 -13.2
Cable TV
Cable networks 11.9 5.1 1
Spot (local) 3.7 1.6 -1
Cable total 15.5 6.7 0.5
Radio
Network 0.7 0.3 -8.8
Spot (national) 3 1.3 -19.4
Spot (local) 14.2 6.1 -4.4
Radio total 17.9 7.7 -7.4
Yellow Pages
National 2.1 0.9 -0.3
Local 11.5 5 3.4
Yellow Pages total 13.6 5.9 2.8
Direct mail 44.7 19.3 0.3
Business pubs. 4.5 1.9 -19.1
Out of home
National 2.1 0.9 -0.8
Local 3.1 1.3 -0.8
Out of home total 5.1 2.2 -0.8
Internet 5.8 2.5 -11.6
Miscellaneous
National 22.8 9.9 -6.5
Local 7.2 3.1 -6.6
Misc. total 30 13 -6.5
National total 141.8 61.3 -6.5
Local total 89.5 38.7 -6.6
Total $231.3 100 -6.5
* includes UPN, WB and Pax. Source: Universal McCann's Robert J. Coen.
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