Coen's ad spending by media 2002

Published on .


Coen's spending totals for 2002
U.S. ad spending last year increased 2.4%. Dollars are in billions.
MediumAd spending% of total% change
Newspapers
National $6.81 2.9% 2.9%
Local 37.23 15.7 -1.1
Newspapers total 44.03 18.6 -0.5
Magazines 11.00 4.6 -0.9
Broadcast TV
Four TV networks 15.00 6.3 4.9
Syndication* 3.03 1.3 -2.2
Spot (national) 10.92 4.6 18.4
Spot (local) 13.11 5.6 7.0
Broadcast total 42.07 17.8 8.2
Cable TV
Cable networks 12.07 5.1 2.5
Spot (local) 4.23 1.8 7.5
Cable total 16.30 6.9 3.6
Radio
Network 0.78 0.3 9.0
Spot (national) 3.34 1.4 13.0
Spot (local) 14.76 6.2 4.0
Radio total 18.88 7.9 5.7
Yellow Pages
National 2.09 0.9 0.0
Local 11.69 4.9 1.6
Yellow Pages total 13.78 5.8 1.4
Direct mail 46.07 19.4 3.0
Business pubs. 3.98 1.7 -11.0
Out of home
National 2.06 0.9 0.5
Local 3.11 1.3 1.0
Out of home total 5.18 2.2 0.8
Internet 4.88 2.1 -13.5
Miscellaneous
National 23.41 9.9 1.0
Local 7.32 3.1 6.6
Misc. total 30.73 13.0 2.8
National total 145.43 61.4 2.6
Local total 91.45 38.6 2.2
Total 236.88 100.0 2.4
* includes UPN, WB and Pax. Source: Universal McCann's Robert J. Coen.
In this article:
Most Popular