Consumer magazine Linage 1st qtr 2002

Published on .

Consumer magazine advertising linage
First quarter data for 2002
1st quarter
20022001
Automotive
Automobile Magazine C. 146.69 161.61
AutoWeek (52X) C. 260.17 330.73
Car & Driver C. 206.71 227.00
Car Collector 66.50 86.80
Car Craft 126.22 115.22
Circle Track 246.16 200.8
Cycle World C. 224.34 247.17
Dirt Rider 331.71 359.68
Dune Buggies & Hot VWs B. NA NA
Easyriders 131.38 126.88
Family Motor Coaching 631.60 569.10
Hot Rod C. 133.55 186.25
Motorcyclist 254.05 253.16
Motor Trend C. 179.47 172.52
Motorhome 190.60 221.83
Petersen's 4 Wheel & Off-Road 221.97 233.31
Ride BMX (9X) C. 253.25 274.63
Rider 103.00 106.00
Road & Track C. 240.22 245.43
Trailer Life 166.65 184.61
Total Group 4,114.24 4,302.73
% change -4.4
Boating & yachting
Bass & Walleye Boats (9X) 108.5 148.5
Boating C. 349.65 432.51
Chesapeake Bay 195.00 220.00
Cruising World C. 273.21 319.62
Lakeland Boating (11X) B. NA NA
Motorboating C. 333.03 444.01
Offshore 270.00 278.00
Power & Motoryacht C. 650.30 747.57
Sailing World (10X) 69.61 69.30
Showboats International (6X) C. 281.50 300.75
Trailer Boats (11X) 143.00 155.00
Yachting C. 545.58 587.59
Total Group 3,219.38 3,702.85
% change -13.1
Computers
PC Magazine C. 521.11 669.19
PC World 262.97 364.87
Wired C. 142.74 331.68
Yahoo! Internet Life C. 91.95 215.65
Total Group 1,018.77 1,581.39
% change -35.6
General
American Heritage (8X) C. 30.33 33.71
Archaeology (6X) 52 38.83
Art & Antiques (11X) C. 155.33 203.92
ARTnews 240.67 317.08
The Atlantic Monthly C. 107.25 97.40
Audubon (6X) C. 122.24 115.30
Biography C. 59.69 102.64
Bon Appetit C. 195.67 269.29
Buena Vida 163.24 85.12
Coastal Living (6X) C. 207.97 210.99
Cooking Light (11X) C. 222.69 202.25
Departures N. America (6X) C. 181.57 289.55
Ebony C. 234.62 256.16
Food & Wine C. 209.81 196.81
Gourmet C. 218.64 247.81
Let's Live B. 148.4 138.8
Medizine C. 41.62 57.33
Modern Maturity (6X) C. 90.96 102.52
My Generation C. 86.65 57.98
National Geographic C. 83.59 75.79
Natural History C. 73.87 66.10
New Choices:Living Even Bet 73.03 81.65
Out C. 111.22 130.63
Prevention C. 224.12 230.86
Reader's Digest C. 229.48 228.87
Reader's Digest Large Editio C. 48.71 22.32
Reader's Digest Selecciones C. 64.86 36.79
Saturday Evening Post (9X) C. 70.61 70.23
Saveur (8X) C. 63.23 61.62
Smithsonian C. 119.46 167.32
Town & Country C. 276.33 355.47
Travelhost 324.08 351.82
Utne Reader (6X) 60.14 75.44
Vanity Fair C. 271.39 322.11
Yankee C. 80.34 82.68
Total Group 4,983.81 5,383.19
% change -8.2
Home
American Woodworker (7X) C. 54.17 56.83
Architectural Digest C. 326.84 401.81
Better Homes & Gardens C. 350.84 365.51
Columbus Monthly Homes (4X) 25.50 29.30
Country Living C. 186.41 191.08
Elle Decor (8X) C. 88.95 108.19
Family Handyman (10X) C. 107.66 108.23
Flower & Garden (6X) 52.6 62.4
Garden Design (6X) C. 32.63 37.85
Gardener (6X) C. 24.52 23.79
Home (10X) C. 93.29 137.65
Homestyle 70.95 114.96
House & Garden 158.00 191.11
House Beautiful C. 173.76 204.80
Martha Stewart Living (10X) C. 345.44 382.52
Metropolis (10X) E. 104.58 173.08
Metropolitan Home (6X) C. 142.04 185.61
Midwest Living (6X) C. 60.67 74.71
Organic Gardening (9X) C. 39.33 70.08
Phoenix Home/Garden 376.51 384.41
Renovation Style B. NA NA
San Diego Home/Garden (14X) E. 220.83 224.12
Southern Accents (6X) C. 180.24 207.80
Southern Living C. 280.92 281.99
Sunset Magazine C. 203.42 249.76
This Old House (6X) C. 140.86 136.68
Traditional Home (6X) C. 80.73 91.11
Veranda C. 179.53 232.37
Workbench (6X) 57.50 43.80
Total Group 2,867.91 3,311.31
% change -13.4
In-flight & other passenger
Aboard Group (6X) B. NA NA
Alaska Airlines 149.30 212.10
American Express' Sky Guide C. 89.57 58.45
America West Airlines Magazi 172.00 227.00
American Way (24X) C. 284.03 427.93
Hemispheres C. 139.23 269.15
Nexos (4X) C. 52.02 51.49
NWA World Traveler 145.71 225.41
Sky Magazine C. 154.95 239.26
Southwest Airlines Spirit C. 210.83 224.92
US Airways Attache C. 107.23 177.59
Total Group 1,504.87 2,113.30
% change -28.8
Men's
Details C. 145.69 135.96
Esquire C. 172.73 229.32
Firehouse Magazine B. NA NA
FHM (11X) C. 130.67 78.01
Gear C. 73.50 66.67
GQ C. 325.72 370.01
Maxim (12X) C. 231.36 235.98
Men's Fitness C. 190.99 155.49
Men's Health (10X) C. 145.76 129.86
Men's Journal C. 163.67 175.12
Muscle & Fitness C. 411.16 400.97
Penthouse C. 120.02 129.60
Playboy C. 140.14 156.63
Popular Mechanics C. 165.29 156.62
Stuff for Men C. 143.50 114.83
Total Group 2,560.20 2,535.07
% change 1.0
Metropolitan
Atlanta 195.73 195.00
Baltimore 151.00 143.01
Boston 243.40 276.86
Chicago 219.34 256.22
Chicago's North Shore 122.86 161.31
Cincinnati 187.2 183.82
Columbus Monthly 174.30 176.70
Connecticut 170.90 190.20
Diablo 205.08 193.67
Grand Rapids B. NA NA
Honolulu B. NA NA
Indianapolis Monthly 345.00 399.00
Los Angeles 105.32 221.32
Madison 74.69 70.21
Memphis 168.50 162.30
Miami Metro City Guide (4X) B. NA NA
Minneapolis/St. Paul 358.96 351.68
Minnesota Monthly Magazine 294.60 234.80
New Jersey Monthly 63.00 70.80
Ohio 76.00 60.00
Orlando 158.64 124.40
Palm Springs Life E. 145.33 100.50
Philadelphia 256.60 283.37
Phoenix Magazine 128.17 168.12
Pittsburgh B. NA NA
Rhode Island Monthly (13X) 214.23 221.36
San Diego B. NA NA
San Francisco Magazine 163.58 190.00
Texas Monthly C. 285.54 374.59
The Washingtonian 266.13 294.67
Total Group 4,774.10 5,103.91
% change -6.5
Music/entertainment
The Cable Guide C. 33.64 37.83
Country Weekly (26X) C. 153.92 191.39
Movieline (11X) C. 33.00 68.42
National Enquirer (52X) C. 283.68 231.01
People En Espanol (10X) C. 81.21 103.03
Premiere C. 66.60 98.41
Rolling Stone (25X) C. 263.51 259.16
Star (52X) C. 223.29 164.89
The Source C. 260.83 349.09
Spin C. 181.15 193.65
Stereo Review Sound & Vision C. 131.43 161.65
Vibe (10X) C. 220.77 237.85
Total Group 1,933.03 2,096.38
% change -7.8
Outdoor & sport
American Handgunner (6X) 91.60 96.00
American Hunter (11X) 85.45 130.88
American Rifleman (11X) 80.14 61.85
Backpacker (9X) C. 113.82 141.24
B.A.S.S. Times 81.81 115.24
Bassmaster (10X) C. 130.01 204.00
Bicycling (10X) C. 52.85 53.49
Camping Life (6X) 50.4 55.3
Ducks Unlimited (6X) C. 53.98 69.13
ESPN Magazine (26X) C. 259.58 257.02
Field & Stream C. 101.30 98.37
Flex 512.99 500.29
Flying C. 165.56 193.90
Florida Sportsman 336.60 425.20
Golf Digest C. 319.56 273.98
Golf Magazine C. 289.70 362.45
Guns & Ammo B. NA NA
Guns & Gear 37.15 59.40
Guns Magazine 83.20 85.50
In-Fisherman (8X) 130.50 171.80
Links (7X) 139 145.5
Nat'l Geographic Adventure ( C. 80.28 119.94
Outdoor Life C. 35.36 63.29
Outside Magazine C. 132.78 157.98
NFL Insider (8X) C. 64.00 81.12
Petersen's Hunting B. NA NA
Runner's World C. 91.24 83.67
Salt Water Sportsman C. 276.81 360.63
Shooting Times Magazine 91.82 125.89
Sierra (6X) C. 51.50 61.07
Ski (8X) C. 164.85 214.63
Skiing (7X) C. 136.73 190.18
Skin Diver C. 137.93 167.04
Sports Afield (10X) C. 69.75 48.68
Tennis C. 84.83 94.06
Transworld Snowboarding (8X) C. 451.11 452.91
Transworld Surf (9X) C. 137.50 167.33
Travel & Leisure Golf (6X) C. 157.89 164.31
Water Ski (9X) 117.00 117.17
Western Outdoors (9X) 112.16 81.58
Western Outdoors News (52X) 487.54 539.88
Total Group 5,996.28 6,791.90
% change -11.7
Parenthood
American Baby C. 136.89 144.57
Baby Talk (10X) C. 91.89 85.23
Child (10X) C. 119.93 119.57
Family Fun (10X) C. 96.10 96.42
Nick Jr. (6X) C. 25.50 20.17
Parenting C. 173.40 157.71
Parents Magazine C. 264.82 289.18
Scholastic Parent & Child (6 C. 29.50 26.17
Working Mother C. 57.85 90.53
Total Group 995.88 1,029.55
% change -3.3
Photography
American Photo (6X) C. 87.68 100.49
Outdoor Photographer (10X) 136.13 161.66
PC Photo 108.72 123.65
Petersen's Photographic NA NA
Popular Photography C. 430.51 538.70
Shutterbug 460.00 613.00
Total Group 1,223.04 1,537.50
% change -20.5
Science/technology
Discover C. 63.74 97.34
Popular Science C. 121.41 109.54
Scientific American C. 51.80 63.02
Spectrum C. 128.61 201.65
Technology Review (6X) C. 44.87 102.30
Total Group 410.43 573.85
% change -28.5
Travel
Arthur Frommer's Budget Trav C. 160.84 156.07
Caribbean Travel & Life (9X) 147.66 163.40
Conde Nast Traveler C. 256.42 324.52
Endless Vacation (6X) C. 122.78 121.34
Nat'l Geographic Traveler (6 C. 71.98 134.22
Travel & Leisure C. 237.13 307.57
Travel Holiday (10X) C. 158.71 179.43
Total Group 1,155.52 1,386.55
% change -16.7
Weeklies/bi-weeklies
The Advocate C. 135.06 223.17
The Army Times Military Grou
Air Force Times (52X) 295.70 284.80
Army Times (52X) 306.79 295.01
Navy Times (52X) 309.47 295.20
Commonweal (22X) D. E. 50.27 43.13
Entertainment Weekly (52X) 359.92 397.91
Golfweek (52X) 203.60 226.91
Golf World C. 357.68 309.29
Jet (52X) C. 236.00 228.00
National Journal (50X) C. 132.17 154.00
The New Republic (48X) B. 77.11 123.62
New York Magazine (46X) C. 607.38 597.30
The New Yorker C. 416.33 516.48
Newsweek (52X) C. 362.04 383.11
People (51X) C. 710.48 778.40
Sporting News (52X) C. 169.75 166.75
Sports Illustrated (52X) C. 578.90 564.68
Time (52X) C. 465.80 511.28
TV Guide (52X) C. 617.91 781.78
U.S. News & World Report (50X) C. 252.68 296.33
US Weekly (40X) C. 223.50 200.33
Total Group 6,868.54 7,377.48
% change -6.9
Women's/fashion/service
Allure C. 188.86 220.06
Bridal Guide C. 787.54 898.00
Bride's (6X) C. 869.89 1,104.89
Cosmogirl (10X) C. 86.08 88.68
Cosmopolitan C. 336.35 423.64
Elegant Bride (8X) 151.80 310.30
Elle C. 305.27 439.53
Essence C. 211.27 270.17
Family Circle (17X) C. 273.15 281.90
Fitness (10X) C. 171.60 126.47
Glamour C. 232.86 296.55
Good Housekeeping C. 348.62 345.35
Golf for Women (6X) C. 42.10 46.30
Harper's Bazaar C. 359.49 476.56
Health C. 191.17 180.20
Imagen 167.06 181.54
In Style C. 537.43 640.94
Jane (10X) C. 116.40 126.81
Ladies' Home Journal C. 239.08 272.03
Latina C. 91.72 127.28
Lucky C. 132.69 99.69
Marie Claire C. 280.73 313.51
Modern Bride (6X) C. 577.78 790.82
More (6X) C. 90.59 133.47
O-The Oprah Magazine C. 223.67 252.49
Real Simple C. 99.20 77.04
Redbook C. 212.63 254.54
Rosie C., 190.49 0.00
Self C. 201.27 229.58
Seventeen C. 243.04 264.49
Shape C. 160.38 172.09
Soap Opera Digest (52X) C. 363.42 271.80
Sports Illustrated for Women C. 55.50 59.33
Teen C. 81.00 107.09
Teen People (10X) C. 127.55 181.33
Victoria C. 80.73 81.65
Vogue C. 635.35 741.68
W Magazine C. 418.97 501.26
Weight Watchers (6X) C. 92.73 72.05
Woman's Day (15X) C. 308.21 370.70
YM (11X) C. 123.63 126.61
Total Group 10,407.30 11,958.42
% change -13.0
Youth
Boys' Life C. 27.99 29.98
Campus Life (9X) E. 134.00 133.00
Disney Adventures C. 51.98 50.00
Nickelodeon (10X) C. 49.87 45.37
Sports Illustrated for Kids C. 72.34 59.00
Transworld Skateboarding C. 643.83 563.17
Total Group 980.01 880.52
% change 11.3
Business/national
ABA Journal C. 78.00 92.77
Barron's (52X) C. 354.05 473.13
Black Enterprise C. 207.21 236.17
Bloomberg Personal Finance ( 46.60 79.10
Business 2.0 C. 113.50 369.94
Business Week (52X) C. 575.90 864.29
Economist (52X) C. 643.00 783.00
Entrepreneur C. 343.35 360.95
Fast Company (6X) C. 142.78 240.10
Forbes (26X) C. 500.54 880.08
Fortune (26X) C. 591.90 848.34
Fortune Small Business C. 72.21 99.36
Futures 121.24 109.18
Harvard Bus. Review (6X) C. 102.90 136.00
Inc. Magazine C. 147.88 227.67
Kiplinger's Personal Finance C. 150.50 190.82
Money C. 156.95 259.84
Mutual Funds C. 103.12 159.54
Red Herring C. 89.67 424.77
Smart Business C. 77.69 211.91
SmartMoney C. 147.69 233.96
Worth (10X) C. 117.04 102.81
Total Group 4,883.72 7,383.73
% change -33.9
Business/regional
Business First of Columbus B. NA NA
Capital Dist. Bus. Review (52X) 280.58 237.32
Caribbean Business (52X) E. 289.81 348.21
Crain's Chicago Bus. (52X) 205.18 351.39
Crain's Cleveland Bus. (52X) 155.00 201.00
Crain's Detroit Bus. (52X) 202.44 254.47
Crain's New York Bus. (52X) E. 212.00 294.00
Florida Trend (15X) E. 85.99 106.59
Georgia Trend 146.66 170.74
Grand Rapids Bus. Jrnl. (52X B. NA NA
Indianapolis Bus. Jrnl. (52X E. 321.86 334.44
Pacific Bus. News (53X) E. 232.40 313.70
Providence Bus. Jrnl. (52X) E. 149.11 139.46
Total Group 2,281.03 2,751.32
% change -17.1
National Sunday magazines
Parade (52X) C. 161.58 165.63
USA Weekend (52X) C. 160.34 156.76
Vista Magazine (12X) 18.27 26.08
Total Group 340.19 348.47
% change -2.4
Newspaper Sunday magazines
Chicago Tribune (52X) B. NA NA
Los Angeles Times C. 120.23 136.14
The New York Times C. 711.12 850.86
Seattle Times 200.00 173.00
The Washington Post 163.50 141.50
Total Group 1,194.85 1,301.50
% change -8.2
Linage is given in paid ad pages. (X) represents the number of times published each year; publications are monthly unless otherwise specified. Sectional linage is prorated to circulation of regional editions. A. Figures do not reflect comparable number of issues. B. Incomplete report, not included in group total and percentage change. C. Figures suppled by Publishers Information Bureau. D. New magazine, comparable results not available; not included in total group and percentage change. E. Current time periods include a special issue. Ad Age makes no attempt to verify figures and is not responsible for inconsistencies or errors. Compiled by Elizabeth Sturdivant.
In this article:
Most Popular