Consumer magazine Linage 2nd qtr 2003

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Most Popular
Consumer magazine advertising linage
Second quarter data for 2003
2nd quarterYear to date
2003200220032002
CLASS/MAGAZINE NOTE
Automotive
Automobile Magazine C. 225.03 219.89 366.58 225.03
AutoWeek (52X) C. 279.90 308.85 559.43 569.03
Car & Driver C. 323.66 275.52 558.79 482.24
Cycle World C. 285.96 309.87 483.28 534.21
Family Motor Coaching 500.98 513.92 1,051.14 1,145.52
Hot Rod C. 165.89 187.35 261.17 320.90
Motor Trend C. 287.87 227.87 524.68 407.34
Motorhome 262.11 223.22 469.77 413.82
Ride BMX (9X) C. 249.21 265.17 476.37 518.42
Rider 178.00 180.00 276.00 283.00
Road & Track C. 345.10 286.83 609.95 527.05
Trailer Life 199.10 193.84 400.11 360.49
Total Group 3,302.81 3,192.33 6,037.27 5,787.05
% change 3.5 4.3
Boating & yachting
Bass & Walleye Boats (9X) B.
Boating C. 311.94 359.68 658.84 709.33
Cruising World C. 278.44 309.39 565.37 582.60
Motorboating C. 284.65 319.43 610.44 652.46
Power & Motoryacht C. 508.79 556.37 1,157.40 1,206.60
Yachting C. 477.36 490.10 1,019.30 1,035.60
Total Group 1,861.18 2,034.97 4,011.35 4,186.59
% change -8.5 -4.2
Computers
PC Magazine C. 493.47 499.60 919.50 1,020.70
PC World 263.12 255.70 515.82 518.67
Wired C. 292.82 198.58 466.19 341.33
Total Group 1,049.41 953.88 1,901.51 1,880.70
% change 10.0 1.1
General
American Heritage (8X) C. 59.87 70.96 91.73 101.30
ARTnews 246.96 264.12 482.88 512.46
The Atlantic Monthly C. 145.13 115.05 285.69 222.29
Audubon (6X) C. 31.90 38.77 94.87 161.01
Biography C. 87.85 83.67 173.37 143.36
Bon Appetit C. 309.87 298.56 533.99 494.23
Coastal Living (6X) C. 118.18 134.21 349.20 342.18
Cooking Light (11X) C. 403.26 347.82 673.63 570.50
Crafts Magazine (10X) 64.62 120.65 118.67 197.51
Departures (7X) C. 114.97 105.83 312.64 287.41
Ebony C. 299.87 255.07 556.07 489.69
Food & Wine C. 345.95 305.68 570.80 515.50
Gourmet C. 321.40 319.65 541.23 538.29
Medizine C. 94.27 56.60 137.21 98.22
National Geographic C. 99.22 98.51 180.56 182.09
Natural History C. 94.45 99.87 168.80 173.74
Out C. 161.65 154.94 287.48 266.16
Prevention C. 262.80 289.31 514.06 513.42
Reader's Digest C. 243.22 258.18 443.42 487.65
Reader's Digest Large Edition C. 47.26 54.77 96.06 103.49
Reader's Digest Selecciones C. 118.84 89.03 219.68 153.89
Saturday Evening Post (9X) C. 49.41 29.06 131.10 99.67
Saveur (8X) C. 73.12 77.42 132.34 140.65
Smithsonian C. 153.62 167.95 282.17 287.41
Town & Country C. 367.98 366.71 673.59 643.04
Utne Magazine (6X) E. 73.24 64.04 109.65 93.27
Vanity Fair C. 535.70 512.85 911.57 784.24
Yankee C. 187.63 169.79 289.17 250.13
Total Group 5,112.24 4,949.07 9,361.63 8,852.80
% change 3.3 5.7
Home
American Woodworker (7X) C. 99.77 105.08 153.73 159.25
Architectural Digest C. 508.34 481.14 869.58 807.98
Better Homes & Gardens C. 621.07 595.05 1,033.30 945.89
Columbus Monthly Homes (4X) 27.60 33.70 46.70 59.20
Country Home C. 311.13 347.63 459.46 408.64
Country Living C. 344.87 301.05 543.74 487.46
Elle Decor (8X) C. 406.31 392.55 513.88 481.50
Family Handyman (10X) C. 207.24 203.29 318.91 310.95
Garden Design (6X) C. 72.54 116.59 108.36 149.22
Gardener (6X) C. 65.77 74.80 84.79 99.32
Home (10X) C. 221.49 200.75 356.08 294.04
House & Garden C. 245.74 288.36 421.02 446.37
House Beautiful C. 284.84 297.19 471.13 470.95
Martha Stewart Living (10X) C. 349.92 516.20 614.12 861.64
Metropolis (10X) B. 408.13 351.92 576.34 456.50
Metropolitan Home (6X) C. 152.12 136.89 328.09 278.94
Midwest Living (6X) C. 389.00 322.14 479.31 382.80
OG-Organic Gardening (9X) C. 25.91 28.19 75.99 67.52
Phoenix Home/Garden 267.44 264.00 480.16 489.02
Southern Accents (6X) C. 120.37 120.22 298.97 300.46
Southern Living C. 507.69 459.50 832.63 740.42
Sunset Magazine C. 332.48 306.99 552.69 510.41
This Old House (6X) C. 286.49 272.73 428.63 413.59
Traditional Home (6X) C. 317.11 308.76 406.55 389.49
Veranda C. 123.58 112.02 325.14 291.56
Workbench (6X) 78.20 64.58 106.70 88.59
Total Group 3,889.02 3,849.69 6,397.47 6,188.26
% change 1.02 3.38
In-flight & other passenger
Alaska Airlines 174.50 175.30 322.40 324.60
American Express' Sky Guide C. 43.17 71.87 104.45 161.45
American Way (24X) C. 248.94 247.00 540.04 531.03
Hemispheres C. 132.62 128.67 265.09 267.90
Nexos (4X) C. 42.17 43.85 89.67 95.87
Sky Magazine C. 156.25 146.17 322.49 301.12
Southwest Airlines Spirit C. 260.33 245.58 483.29 456.41
Spirit of Aloha (6X) 155.77 160.21 309.46 318.68
US Airways Attache C. 186.39 136.43 327.90 243.66
Total Group 1,400.14 1,355.08 2,764.79 2,700.72
% change 3.3 2.4
Men's
Details C. 262.03 198.16 471.24 343.85
Esquire C. 197.27 191.15 401.95 363.88
FHM (11X) C. 227.12 222.50 360.79 353.17
GQ C. 349.82 353.14 672.34 678.87
Maxim (12X) C. 308.19 291.95 539.84 525.01
Men's Fitness C. 176.85 204.37 356.66 395.37
Men's Health (10X) C. 296.91 211.89 471.96 359.32
Men's Journal C. 229.98 232.06 416.18 395.72
Muscle & Fitness C. 331.45 448.80 714.64 859.94
Playboy C. 137.27 153.80 274.17 293.94
Stuff for Men C. 167.33 191.45 325.25 334.95
Total Group 2,684.22 2,699.27 5,005.02 4,904.02
% change -0.6 2.10
Metropolitan
Baltimore 226.50 194.01 424.00 345.01
Boston B. 254.50 311.10 534.00 554.50
Chicago 318.27 329.20 551.42 548.54
Chicago's North Shore 186.26 148.24 326.38 257.66
Columbus Monthly 169.00 188.10 377.00 362.40
Diablo 318.49 304.35 870.72 758.87
Indianapolis Monthly 390.00 422.00 757.00 767.00
Madison 105.75 122.68 191.35 194.90
Memphis B. 181.50 168.50 322.80 337.00
Minneapolis/St. Paul 359.42 418.70 761.80 777.70
Minnesota Monthly Magazine 414.25 419.10 718.55 713.70
New Jersey Monthly 261.10 262.00 464.60 449.80
Philadelphia B. 290.50 301.10 567.20 557.70
Phoenix Magazine 214.83 207.74 325.70 303.88
Rhode Island Monthly (13X) 230.99 256.53 415.68 470.76
San Diego B. 370.28 301.80 701.00 548.18
San Francisco Magazine 193.63 225.51 362.23 389.09
Texas Monthly C. 420.85 430.66 786.38 716.21
The Washingtonian 252.30 280.58 526.82 558.31
Total Group 5,158.42 5,291.90 9,984.63 9,611.21
% change -2.5 3.9
Music/entertainment
The Cable Guide C. 25.00 28.13 43.00 61.77
Country Weekly (26X) C. 186.08 197.33 358.75 351.25
National Enquirer (52X) C. 253.98 236.48 523.13 520.16
People En Espanol (10X) C. 239.03 201.50 339.70 282.71
Premiere C. 103.50 107.28 189.07 173.88
Rolling Stone (25X) C. 402.78 367.19 616.79 630.70
Star (52X) C. 216.12 193.22 448.77 416.51
The Source C. 249.67 249.67 513.67 510.50
Spin C. 157.32 178.85 300.81 360.00
Stereo Review Sound & Vision C. 143.33 154.48 269.65 285.91
Vibe (10X) C. 293.04 287.65 543.95 508.42
Total Group 2,269.85 2,201.78 4,147.29 4,101.81
% change 3.1 1.1
Outdoor & sport
American Hunter 88.20 99.50 159.81 184.90
American Rifleman (11X) 97.50 104.88 179.70 184.03
Backpacker (9X) C. 171.71 141.30 272.27 255.13
Bassmaster (10X) C. 140.09 135.20 300.57 256.21
Bicycling (10X) C. 196.06 131.65 262.58 184.49
Ducks Unlimited (6X) C. 32.27 36.42 82.85 90.40
ESPN Magazine (26X) C. 350.99 378.69 685.26 638.28
Field & Stream C. 199.68 139.12 294.73 240.43
Flying C. 190.32 183.02 351.82 348.58
Florida Sportsman 360.70 351.50 732.60 688.10
Golf Digest C. 454.50 402.18 836.36 721.74
Golf Magazine C. 438.66 386.17 758.79 708.34
In-Fisherman (8X) 107.00 110.00 242.20 240.50
Links (7X) 164.00 153.00 305.00 292.00
Nat'l Geographic Adventure (6X) 166.01 164.45 243.89 244.74
Outdoor Life C. 169.08 139.77 223.08 175.13
Outside Magazine C. 298.86 276.01 443.64 408.80
Runner's World C. 132.66 115.90 231.09 207.14
Salt Water Sportsman C. 304.46 279.92 627.04 556.72
Shooting Times Magazine 105.16 99.81 196.02 191.63
Sierra (6X) C. 24.33 34.50 62.50 86.00
Ski (8X) C. 46.99 36.42 304.13 201.27
Tennis C. 152.55 160.42 225.13 245.25
Transworld BMX C. 144.00 173.67 281.00 337.50
Transworld Skateboarding C. 656.50 799.70 1,292.00 1,443.50
Transworld Snowboarding (8X) C. 104.50 113.33 610.28 564.44
Transworld Surf (9X) C. 224.50 194.70 341.83 332.20
Travel & Leisure Golf (6X) C. 73.59 73.17 254.46 231.05
Total Group 5,594.87 5,414.40 10,800.6 10,258.5
% change 3.3 5.3
Parenthood
American Baby C. 156.87 197.58 307.86 334.47
Baby Talk (10X) C. 134.05 136.21 234.01 228.10
Child (10X) C. 299.94 237.98 458.36 357.91
Family Fun (10X) C. 227.90 237.41 322.83 333.51
Fit Pregnancy (6X) C. 173.34 207.15 262.64 293.15
Nick Jr. (6X) C. 113.34 87.43 158.08 112.93
Parenting C. 406.87 330.35 629.13 503.76
Parents Magazine C. 383.36 383.85 703.07 648.67
Scholastic Parent & Child (6X) C 92.58 92.17 134.24 121.67
Working Mother C. 165.83 107.87 236.38 165.73
Total Group 2,154.08 2,018.00 3,446.60 3,099.90
% change 6.7 11.2
Photography
American Photo (6X) C. 42.67 36.75 139.32 124.43
Outdoor Photographer (10X) 197.80 199.77 358.39 339.41
PC Photo 166.58 96.53 230.45 156.60
Popular Photography C. 385.32 430.52 776.08 861.03
Total Group 792.37 763.57 1,504.24 1,481.47
% change 3.8 1.5
Science/technology
Discover C. 66.10 66.37 130.27 130.11
Popular Mechanics C. 287.85 225.83 453.23 391.12
Popular Science C. 174.68 139.31 334.58 260.72
Scientific American C. 89.00 82.33 158.33 134.13
Spectrum C. 90.09 106.52 218.16 235.12
Technology Review (6X) C. 74.24 73.24 150.36 118.11
Total Group 781.96 693.60 1,444.93 1,269.31
% change 12.70 13.8
Travel
Arthur Frommer's Budget Travel C 211.27 112.09 362.98 272.92
Conde Nast Traveler C. 359.49 343.74 673.61 600.16
Endless Vacation (6X) C. 77.77 62.15 261.45 184.94
Nat'l Geographic Traveler (6X) C 132.27 119.06 241.76 191.05
Travel & Leisure C. 448.18 393.73 804.01 630.86
Travel Holiday (10X) C. 256.62 315.05 499.38 473.76
Total Group 1,485.60 1,345.82 2,843.19 2,353.69
% change 10.4 20.8
Weeklies/bi-weeklies
The Advocate C. 255.96 289.38 422.45 424.44
The Army Times Military Group:
Air Force Times (52X) 442.98 364.98 739.70 660.68
Army Times (52X) 450.52 380.50 746.09 687.29
Navy Times (52X) 471.31 382.90 760.31 692.37
Entertainment Weekly (52X) 512.94 542.32 909.22 902.24
Golfweek (52X) 299.55 244.49 535.10 480.29
Golf World C. 331.91 444.19 592.06 801.87
Jet (52X) C. 278.94 267.00 559.44 503.00
National Journal (50X) C. 265.83 243.33 468.75 375.50
New York Magazine (46X) C. 645.48 704.12 1,163.50 1,311.50
The New Yorker C. 544.23 563.12 1,039.70 979.46
Newsweek (52X) C. 536.28 517.34 982.59 879.37
People (51X) C. 997.31 1,022.40 1,805.60 1,732.90
Sporting News (52X) C. 181.77 184.33 349.19 354.08
Sports Illustrated (52X) C. 554.18 586.91 1,126.10 1,165.80
Time (52X) C. 582.81 572.41 1,115.90 1,038.20
TV Guide (52X) C. 535.89 572.87 1,188.50 1,190.70
U.S. News & World Report (50X) C 342.09 368.45 634.02 621.13
US Weekly (40X) C. 310.31 261.83 614.96 485.33
Total Group 8,540.29 8,512.87 15,753.1 *********
% change 0.3 3.1
Women's/fashion/service
Allure C. 381.50 354.07 608.79 542.93
Bridal Guide C. 469.51 435.22 1,410.10 1,222.70
Bride's (6X) C. 440.59 921.70 1,635.90 1,791.50
Cosmogirl (10X) C. 218.59 179.27 328.78 265.35
Cosmopolitan C. 512.41 526.16 860.20 862.51
Elle C. 382.27 354.67 742.59 659.93
Elle Girl C 125.04 40.00 176.70 91.52
Essence C. 399.50 292.22 683.17 503.49
Family Circle (15X) C. 417.54 361.80 728.86 636.64
Fitness (10X) C. 262.30 263.28 477.44 434.88
Glamour C. 477.25 430.45 761.83 663.31
Good Housekeeping C. 476.80 362.49 836.72 711.11
Golf for Women (6X) C. 176.45 136.14 224.32 178.24
Harper's Bazaar C. 246.57 253.82 573.98 613.30
Health C. 309.78 297.40 504.05 488.57
In Style C. 756.47 744.94 1,443.20 1,282.30
Jane (10X) C. 278.87 264.84 442.32 381.24
Ladies' Home Journal C. 446.36 344.57 786.19 583.66
Latina C. 243.04 185.06 387.51 276.79
Lucky C. 409.16 256.77 660.64 389.46
Marie Claire C. 431.56 429.53 716.31 710.26
Modern Bride (6X) C. 668.08 734.99 1,220.20 1,312.70
More (6X) C. 248.55 170.23 367.05 260.82
O-The Oprah Magazine C. 384.19 416.68 643.70 640.35
Organic Style C. 53.18 51.63 136.74 120.16
Real Simple C. 393.66 246.60 562.41 346.30
Redbook C. 418.34 326.25 718.96 538.88
Self C. 353.10 335.72 579.43 536.99
Seventeen C. 308.85 339.70 537.47 582.68
Shape C. 318.18 282.31 554.74 442.69
Soap Opera Digest (52X) C. 302.94 380.14 572.69 743.56
Teen People (10X) C. 275.31 291.77 418.59 419.32
Victoria C. 95.19 109.30 165.62 190.03
Vogue C. 566.04 568.07 1,281.30 1,203.40
W Magazine C. 380.53 333.70 818.69 752.67
Weight Watchers (6X) C. 65.87 57.81 192.05 150.54
Woman's Day (15X) C. 499.29 428.18 857.18 736.40
YM (11X) C. 313.57 285.22 503.73 414.67
Total Group 13,506.4 12,792.7 25,120.1 22,681.8
% change 5.6 10.8
Youth
Boys' Life C. 38.33 29.66 66.49 57.66
Disney Adventures C. 65.97 63.82 92.27 115.81
Nickelodeon (10X) C. 128.10 117.64 186.54 167.51
Sports Illustrated for Kids C. 92.33 75.50 155.76 147.84
Total Group 324.73 286.62 501.06 488.82
% change 13.30 2.5
Business/national
ABA Journal C. 85.35 105.42 161.73 183.42
Barron's (52X) C. 344.83 436.48 658.25 790.54
Black Enterprise C. 276.61 285.91 472.30 493.12
Business 2.0 C. 186.96 188.45 286.13 301.95
Business Week (52X) C. 763.11 901.38 1,351.70 1,477.20
Economist (52X) C. 509.00 631.00 1,053.00 1,274.00
Entrepreneur C. 329.79 341.28 701.77 684.63
Fast Company (6X) C. 203.54 207.19 372.65 349.98
Forbes (26X) C. 705.20 852.70 1,349.70 1,353.20
Fortune (26X) C. 805.81 973.10 1,392.90 1,564.90
Fortune Small Business C. 133.66 118.41 210.10 190.62
Harvard Bus. Review (6X) C. 110.33 127.67 226.10 230.56
Inc. Magazine C. 205.10 217.53 375.59 365.41
Kiplinger's Personal Finance C. 121.81 159.37 255.63 291.76
Money C. 237.53 220.52 429.58 377.47
SmartMoney C. 194.03 183.01 367.27 330.70
Total Group 5,212.66 5,949.42 9,664.40 10,259.4
% change -12.4 (5.80)
Business/regional
Crain's Chicago Bus. (52X) 350.15 296.17 594.45 511.68
Crain's Cleveland Bus. (52X) 199.00 223.00 355.00 378.00
Crain's New York Bus. (52X) E. 273.00 265.00 478.00 477.00
Georgia Trend E. 120.58 138.01 250.44 284.67
Indianapolis Bus. Jrnl. (52X) E. 322.48 333.29 646.31 676.58
Pacific Bus. News (53X) E. 319.30 295.00 588.20 537.40
Providence Bus. News (52X) E. 180.72 185.31 453.87 325.64
The Business Review (52X) 375.93 320.80 599.93 601.38
Total Group 2,141.16 2,056.58 3,966.20 3,792.35
% change 4.1 4.6
National Sunday magazines
Parade (52X) C. 175.41 166.56 345.01 328.14
USA Weekend (52X) C. 170.68 162.82 321.11 323.16
Total Group 346.09 329.38 666.12 651.30
% change 5.1 2.3
Newspaper Sunday magazines
Chicago Tribune (52X) 287.88 256.27 538.43 463.88
Los Angeles Times C. 144.66 126.40 287.27 246.63
The New York Times C. 658.44 712.26 1,431.70 1,423.30
Seattle Times 253.00 247.00 458.00 447.00
Total Group 1,343.98 1,341.93 2,715.40 2,580.81
% change 0.2 5.2
Linage is given in paid ad pages. (X) represents the number of times published each year; publications are monthly unless otherwise specified. Sectional linage is prorated to circulation of regional editions. A. Figures do not reflect comparable number of issues. B. Incomplete report, not included in group total and percentage change. C. Figures suppled by Publishers Information Bureau. D. New magazine, comparable results not available; not included in total group and percentage change. E. Current time periods include a special issue
In this article: