Consumer Magazine Linage 4th quarter 2003

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Consumer magazine advertising linage
Fourth quarter data for 2003
4th quarterYear to date
2003200220032002
Automotive
Automobile Magazine C. 236.13 263.83 846.96 851.87
AutoWeek (52X) C. 335.48 306.86 1193.34 1154.38
Cycle World C. 211.94 248.16 917.94 1041.19
Easyriders 158.44 119.71 548.95 523.69
Family Motor Coaching 464.83 513.72 1995.95 2208.00
Hot Rod C. 132.55 147.61 561.62 649.06
Motor Trend C. 296.91 292.49 1088.82 919.29
Motorhome 218.43 197.43 920.55 826.45
Ride BMX (9X) C. 241.83 264.67 987.72 1090.50
Rider 86.00 86.00 489.00 494.00
Road & Track C. 336.90 364.98 1225.69 1190.22
Trailer Life 166.87 164.29 736.45 706.84
Total Group 2886.31 2969.75 11512.99 11655.49
% change -2.81 -1.22
Boating & yachting
Boating C. 261.55 282.79 1167.91 1248.31
Cruising World C. 301.47 341.04 1105.58 1184.39
Motorboating C. 256.83 291.90 1068.85 1228.78
Power & Motoryacht C. 609.75 581.36 2248.07 2306.20
Showboats International (6X) C. 0.00 207.00 0.00 890.75
Yachting C. 610.17 593.38 2096.19 2135.70
Total Group 2039.77 2297.47 7686.60 8994.13
% change -11.22 -14.54
Computers
PC Magazine C. 641.20 617.41 1969.94 2054.45
PC World 356.29 334.33 1149.19 1128.41
Wired C. 339.78 328.11 1013.58 839.00
Total Group 1337.27 1279.85 4132.71 4021.86
% change 4.49 2.76
General
American Heritage (8X) C. 52.21 69.73 167.31 192.69
ARTnews 273.92 367.40 951.34 1099.27
The Atlantic Monthly C. 236.02 195.35 639.50 531.99
Audubon (6X) C. 44.11 63.07 183.12 283.91
Biography C. 110.30 120.67 356.33 352.55
Bon Appetit C. 396.34 417.34 1174.57 1131.70
Coastal Living (6X) C. 192.01 98.73 750.50 674.82
Cooking Light (11X) C. 407.65 356.93 1387.41 1257.82
Crafts Magazine (10X) 106.57 138.55 259.80 411.91
Departures (7X) C. 319.22 387.29 786.80 871.88
Ebony C. 318.34 300.69 1181.22 1107.41
Food & Wine C. 403.30 435.56 1310.86 1226.15
Gourmet C. 481.08 486.52 1264.99 1241.12
Medizine C. 83.74 49.29 284.90 208.01
Modern Maturity (6X) C. 45.34 43.02 251.02 268.08
National Geographic C. 151.60 109.71 436.20 394.24
Natural History C. 83.35 93.72 287.02 316.13
Out C. 177.26 162.97 636.57 561.23
Prevention C. 261.64 236.01 1018.35 990.92
Reader's Digest C. 249.45 237.00 931.19 979.66
Reader's Digest Large Edition C. 65.67 50.87 200.13 202.08
Reader's Digest Selecciones C. 145.18 132.40 482.33 386.59
Saturday Evening Post (9X) C. 50.92 41.35 267.20 219.47
Saveur (8X) C. 117.11 80.95 288.77 306.03
Smithsonian C. 154.99 185.50 558.49 607.99
Town & Country C. 613.54 683.40 1598.03 1619.15
Travelhost 355.70 359.23 1420.27 1379.29
Utne Magazine (6X) E. 85.34 80.11 225.76 219.65
Vanity Fair C. 674.82 738.38 2079.00 1968.43
Yankee C. 159.12 139.24 560.06 496.09
Total Group 6815.84 6860.98 21939.04 21506.26
% change -0.66 2.01
Home
American Woodworker (7X) C. 138.31 161.50 334.53 369.25
Architectural Digest C. 484.65 590.47 1696.47 1716.24
Better Homes & Gardens C. 595.13 527.45 2116.80 1910.70
Columbus Monthly Homes (4X) 36.08 37.83 112.68 132.53
Country Home C. 295.53 259.53 961.82 864.39
Country Living C. 363.15 365.13 1175.46 1121.05
Elle Decor (8X) C. 474.31 436.86 1079.07 1021.88
Family Handyman (10X) C. 165.12 161.83 606.47 590.11
Garden Design (6X) C. 26.97 32.96 186.42 214.14
Gardener (6X) C. 30.07 46.78 132.62 172.68
Home (10X) C. 245.66 250.23 739.59 681.70
House & Garden C. 215.26 298.87 866.95 1003.25
House Beautiful C. 272.20 360.09 940.40 1039.56
Martha Stewart Living (10X) C. 328.88 568.70 1233.68 1887.15
Metropolis (10X) B. 384.21 417.17 1198.96 1131.17
Metropolitan Home (6X) C. 157.61 140.12 720.17 616.27
Midwest Living (6X) C. 318.68 251.33 913.79 729.03
OG-Organic Gardening (9X) C. 15.56 20.80 130.57 128.42
Old House Journal (8X) 182.77 111.20 506.80 419.17
Phoenix Home/Garden 366.51 306.63 1225.39 1166.32
San Diego Home/Garden (14X) E. 276.75 256.87 999.44 1028.88
Southern Accents (6X) C. 110.89 152.86 629.98 694.15
Southern Living C. 373.97 385.80 1522.54 1491.05
Sunset Magazine C. 251.10 287.33 1065.03 1066.64
This Old House (6X) C. 276.53 296.34 909.83 896.14
Traditional Home (6X) C. 390.09 295.37 918.20 772.65
Veranda C. 142.09 116.27 700.42 644.90
Workbench (6X) 81.30 75.90 216.90 196.90
Total Group 4144.40 4341.65 14699.05 14911.65
% change -4.54 -1.43
In-flight & other passenger
Alaska Airlines 198.60 174.30 703.10 649.30
American Express' Sky Guide C. 60.53 85.20 215.17 301.92
America West Airlines Mag. 199.00 176.00 727.00 694.00
American Way (24X) C. 313.55 333.50 1107.60 1132.42
Hemispheres C. 199.87 180.14 595.61 606.87
Nexos (4X) C. 52.17 54.00 190.83 202.56
Sky Magazine C. 242.49 210.79 741.95 671.34
Southwest Airlines Spirit C. 293.86 262.89 1045.42 951.44
Spirit of Aloha (6X) 167.17 167.13 647.00 647.40
US Airways Attache C. 160.71 158.55 598.97 585.91
Total Group 1887.95 1802.50 6572.65 6443.16
% change 4.74 2.01
Men's
Details C. 288.37 273.59 1019.18 831.31
Esquire C. 374.58 314.11 982.68 892.17
FHM (11X) C. 258.00 284.49 854.50 839.23
GQ C. 528.67 619.47 1612.86 1752.07
Maxim (12X) C. 289.08 372.76 1124.39 1223.70
Men's Fitness C. 179.84 200.28 731.82 810.37
Men's Health (10X) C. 281.07 305.38 973.06 874.83
Men's Journal C. 270.65 291.64 888.13 921.51
Muscle & Fitness C. 351.82 443.34 1417.50 1775.11
Playboy C. 171.58 158.78 569.01 583.72
Stuff for Men C. 207.20 226.88 745.46 756.54
Total Group 3200.86 3490.72 10918.59 11260.56
% change -8.30 -3.04
Metropolitan
Baltimore 279.99 270.50 976.99 270.50
Chicago 361.56 307.95 1267.92 1213.36
Chicago's North Shore 183.01 185.47 653.44 624.07
Columbus Monthly 175.26 193.20 731.16 724.80
Connecticut 168.80 199.60 685.10 731.10
Diablo 352.13 309.67 1222.33 1068.54
Indianapolis Monthly 406.00 424.00 1577.00 1621.00
Madison 108.07 109.93 436.95 400.37
Minnesota Monthly Magazine 369.90 387.90 1486.80 1460.80
New Jersey Monthly 238.30 250.60 944.90 929.30
Palm Springs Life E. 297.00 312.00 1139.00 1237.00
Phoenix Magazine 225.58 179.55 806.24 651.32
Rhode Island Monthly (13X) 321.95 301.76 1135.00 1139.00
San Francisco Magazine 271.11 321.67 841.24 941.96
Texas Monthly C. 646.39 410.21 1815.15 1482.20
Total Group 4405.05 4164.01 15719.22 14495.32
% change 5.79 8.44
Music/entertainment
The Cable Guide C. 20.75 23.94 82.75 107.71
Country Weekly (26X) C. 176.34 198.99 733.51 720.70
National Enquirer (52X) C. 190.46 249.88 968.27 1004.48
People En Espanol (10X) C. 230.70 254.59 771.72 669.24
Premiere C. 174.89 159.28 440.52 412.81
Rolling Stone (25X) C. 644.07 532.51 1633.21 1530.35
Star (52X) C. 171.63 213.66 823.33 825.52
The Source C. 308.86 323.19 1172.92 1187.90
Spin C. 179.05 216.98 660.53 769.07
Stereo Review s Snd.&Vis. C. 234.19 244.49 600.57 644.01
Vibe (10X) C. 348.06 340.56 1266.78 1175.01
Total Group 2679.00 2758.07 9154.11 9046.80
% change -2.87 1.19
Outdoor & sport
American Handgunner (6X) E. 59.00 61.70 341.40 306.70
American Hunter 140.60 144.70 444.50 463.10
American Rifleman (11X) 244.20 132.10 535.00 429.70
Backpacker (9X) C. 93.44 94.51 470.41 451.65
B.A.S.S. Times 48.62 50.58 357.58 263.00
Bassmaster (10X) C. 77.12 80.39 472.17 419.83
Bicycling (10X) C. 95.53 112.56 465.21 420.66
Ducks Unlimited (6X) C. 56.00 63.33 248.52 271.51
ESPN Magazine (26X) C. 418.75 416.38 1550.64 1458.70
Field & Stream C. 219.79 208.61 667.42 614.38
Flying C. 211.74 178.06 760.73 778.33
Florida Sportsman 274.80 275.20 1254.80 1229.60
Golf Digest C. 348.42 337.36 1512.08 1429.38
Golf Magazine C. 294.37 352.10 918.38 864.29
Guns Magazine E. 117.80 105.00 375.00 363.90
In-Fisherman (8X) 43.90 62.10 310.60 335.60
Nat'l Geographic Ad. (6X) C. 163.30 187.30 497.82 532.01
Outdoor Life C. 185.51 163.51 541.36 436.42
Outside Magazine C. 256.42 287.29 867.51 878.72
NFL Insider (8X) C. 0.00 12.00 49.00 115.33
Runner's World C. 143.55 121.20 515.57 458.01
Salt Water Sportsman C. 251.96 253.44 1105.09 1023.84
Shooting Times Magazine 119.96 123.37 434.85 411.60
Sierra (6X) C. 17.67 23.67 121.50 158.49
Ski (8X) C. 541.98 553.19 948.32 868.57
Skiing (7X) C. 413.65 408.81 659.57 637.35
Tennis C. 79.70 112.22 453.41 475.97
Transworld BMX C. 181.97 209.00 632.32 741.00
Transworld Skatebrd. C. 549.00 719.84 2496.38 2884.59
Transworld Snowbrd. (8X) C. 489.90 490.09 1357.23 1377.32
Transworld Surf (9X) C. 237.83 210.76 836.17 792.03
Travel & Leisure Golf (6X) C. 129.73 127.25 535.44 526.04
Total Group 6506.21 6677.62 22735.98 22,417.6
% change -2.57 1.42
Parenthood
American Baby C. 186.64 161.52 648.20 685.87
Baby Talk (10X) C. 137.63 143.83 481.42 480.14
Child (10X) C. 320.86 286.97 995.21 814.70
Family Fun (10X) C. 253.67 266.67 710.51 719.20
Fit Pregnancy (6X) C. 256.71 181.34 696.89 536.76
Nick Jr. (6X) C. 133.45 144.33 357.89 299.01
Parenting C. 399.75 395.06 1308.31 1150.45
Parents Magazine C. 467.76 430.87 1571.95 1448.26
Scholastic Parent & Child (6X) C. 98.00 92.41 277.67 259.77
Working Mother C. 227.38 192.88 559.04 414.41
Total Group 2481.85 2295.88 7607.09 6808.57
% change 8.10 11.73
Photography
American Photo (6X) C. 52.50 52.73 296.34 258.64
PC Photo 168.89 179.37 472.65 406.68
Popular Photography C. 428.42 422.91 1560.28 1668.86
Total Group 649.81 655.01 2329.27 2334.18
% change -0.79 -0.21
Science/technology
Discover C. 86.17 79.48 281.77 273.53
Popular Mechanics C. 236.38 250.81 890.75 821.15
Popular Science C. 240.40 221.10 748.49 630.28
Scientific American C. 87.92 83.83 305.08 291.92
Spectrum C. 132.54 147.08 431.15 479.59
Technology Review (6X) C. 65.20 60.43 273.09 233.58
Total Group 848.61 842.73 2930.33 2730.05
% change 0.70 7.34
Travel
Arthur Frommer's Budget Travel C. 191.14 140.06 712.81 527.69
Conde Nast Traveler C. 472.21 472.43 1424.99 1371.03
Endless Vacation (6X) C. 54.44 54.92 439.74 346.30
Nat'l Geo.c Traveler (6X) C. 179.39 183.69 549.92 454.29
Travel & Leisure C. 506.76 518.11 1648.82 1508.66
Travel Holiday (10X) C. 0.00 265.22 499.38 874.80
Total Group 1403.94 1634.43 5275.66 5082.77
% change -14.10 3.79
Weeklies/bi-weeklies
The Advocate C. 236.39 229.48 864.73 802.23
The Army Times Military Group:
Air Force Times (52X) 538.42 492.65 1771.78 1519.91
Army Times (52X) 542.56 487.73 1776.87 1550.54
Navy Times (52X) 557.07 462.37 1826.98 1536.63
Commonweal (22X) D. E. 52.50 47.23 158.55 185.50
Entertainment Weekly (52X) 622.25 558.50 1929.46 1864.01
Golfweek (52X) 195.03 170.40 918.38 864.29
Golf World C. 116.53 146.18 917.70 1268.20
Jet (52X) C. 224.50 253.50 1046.94 1047.00
National Journal (50X) C. 165.33 201.83 789.08 753.83
The New Republic (48X) B. 113.82 72.17 337.02 354.39
New York Magazine (46X) C. 774.34 657.91 2457.44 2512.35
The New Yorker C. 776.67 740.77 2280.31 2231.53
Newsweek (52X) C. 692.91 683.90 2088.05 1979.10
People (51X) C. 1036.66 1102.67 3705.31 3698.35
Sporting News (52X) C. 233.75 196.16 791.86 741.43
Sports Illustrated (52X) C. 669.32 707.70 2338.10 2498.78
Time (52X) C. 751.04 781.33 2368.20 2350.56
TV Guide (52X) C. 657.11 710.93 2453.88 2457.94
U.S. News & World Rep.(50X) C. 441.25 392.19 1448.90 1415.25
US Weekly (40X) C. 359.20 313.80 1283.99 1069.30
Total Group 9756.65 9409.40 33553.53 32701.12
% change 3.69 2.61
Women's/fashion/service
Allure C. 374.69 368.52 1288.57 1194.70
Bridal Guide C. 542.62 335.90 3128.05 2315.67
Bride's (6X) C. 455.59 435.83 2956.50 2805.44
Cosmogirl (10X) C. 196.71 240.61 701.24 683.39
Cosmopolitan C. 455.30 516.36 1784.25 1854.38
Elle C. 495.08 456.98 1656.18 1534.35
Elle Girl C 62.00 49.06 397.43 213.92
Essence C. 389.22 412.43 1389.07 1183.55
Family Circle (15X) C. 423.50 372.22 1464.04 1330.16
Fitness C. 230.14 282.79 962.84 988.47
Glamour C. 391.52 472.55 1542.78 1540.50
Good Housekeeping C. 474.95 492.80 1687.74 1527.77
Golf for Women (6X) C. 146.21 120.58 459.49 383.24
Harper's Bazaar C. 288.63 426.97 1160.90 1436.15
Health C. 297.20 259.25 1037.77 975.93
In Style C. 854.00 960.49 3045.65 3030.54
Jane (10X) C. 239.67 255.13 875.84 843.90
Ladies' Home Journal C. 396.68 336.61 1510.83 1215.50
Latina C. 260.12 226.97 883.32 680.41
Lucky C. 432.14 364.17 1478.00 1012.70
Marie Claire C. 481.05 526.07 1569.82 1626.80
Modern Bride (6X) C. 551.49 579.08 2116.88 2428.53
More (6X) C. 235.92 182.72 748.63 562.21
O-The Oprah Magazine C. 468.48 443.06 1445.54 1426.13
Organic Style C. 47.44 41.53 289.47 254.41
Real Simple C. 434.64 368.46 1229.80 878.62
Redbook C. 379.70 406.10 1446.67 1262.79
Self C. 282.89 323.93 1156.92 1146.51
Seventeen C. 212.31 333.18 1072.03 1342.03
Shape C. 260.16 258.52 1113.70 989.09
Soap Opera Digest (52X) C. 244.82 255.37 1099.45 1369.04
Teen People (10X) C. 246.22 298.51 955.89 1004.72
Victoria C. 0.00 146.96 165.62 419.99
Vogue C. 833.42 831.00 2958.12 2889.96
W Magazine C. 639.78 606.09 1965.11 1858.48
Weight Watchers (6X) C. 59.09 48.30 379.39 287.27
Woman's Day (15X) C. 457.35 426.36 1671.77 1502.50
YM (11X) C. 179.20 235.15 964.88 990.86
Total Group 13419.93 13696.61 51760.18 48990.61
% change -2.02 5.65
Youth
Boys' Life C. 46.71 40.25 144.87 135.94
Disney Adventures C. 91.25 104.37 231.76 287.84
Nickelodeon (10X) C. 146.32 151.20 412.47 408.39
Sports Illustrated for Kids C. 117.18 108.83 357.48 353.20
Total Group 401.46 404.65 1146.58 1185.37
% change -0.79 -3.27
Business/national
ABA Journal C. 106.83 90.42 352.75 373.42
Barron's (52X) C. 400.99 438.86 1434.82 1608.24
Black Enterprise C. 289.16 287.54 970.57 987.05
Business 2.0 C. 222.67 237.97 696.88 691.68
Business Week (52X) C. 1011.83 1081.60 3034.66 3333.13
Economist (52X) C. 623.50 599.00 2142.50 2307.75
Entrepreneur C. 319.32 317.20 1352.13 1332.26
Fast Company (6X) C. 231.27 256.96 755.95 805.27
Forbes (26X) C. 1181.52 1246.70 3124.68 3504.60
Fortune (26X) C. 978.96 1021.11 3054.15 3331.42
Fortune Small Business C. 177.15 188.61 514.96 469.57
Harvard Bus. Review (6X) C. 97.00 115.00 407.60 455.41
Inc. Magazine C. 259.00 319.44 810.59 868.87
Kiplinger's Personal Finance C. 160.84 152.73 523.72 567.93
Money C. 355.72 340.23 990.91 919.18
SmartMoney C. 227.92 255.92 768.69 747.55
Total Group 6643.68 6949.29 20935.56 22303.33
% change -4.40 -6.13
Business/regional
Crain's Chicago Bus. (52X) 348.00 313.00 1237.00 1106.00
Crain's Cleveland Bus. (52X) 221.00 195.00 777.00 773.00
Crain's Detroit Bus. (52X) 288.56 275.63 943.37 931.22
Crain's New York Bus. (52X) E. 275.00 320.00 969.00 1040.00
Georgia Trend E. 163.00 135.33 524.43 543.00
Indianapolis Bus. Jrnl. (52X) E. 387.85 400.17 1360.89 1404.94
Pacific Bus. News (53X) E. 112.54 378.20 2078.30 1206.00
Providence Bus. News (52X) E. 196.09 239.04 649.96 763.14
The Business Review (52X) 284.62 343.60 1184.91 1239.53
Total Group 2276.67 2599.97 9724.86 9006.82
% change -12.44 7.97
National Sunday magazines
American Profile C. 130.88 126.47 475.41 459.11
Parade (52X) C. 207.79 196.45 694.61 672.10
USA Weekend (52X) C. 182.77 176.28 635.46 631.36
Vista Magazine (12X) 55.75 50.25 165.75 147.50
Total Group 577.19 549.45 1971.23 1910.07
% change 5.05 3.20
Newspaper Sunday magazines
Los Angeles Times C. 230.04 194.32 681.57 594.91
The New York Times C. 1166.26 1160.83 3363.20 3314.21
Seattle Times 391.00 342.00 1086.00 1022.00
The Washington Post B. 255.00 231.00 951.00 902.00
Total Group 2042.30 1928.15 6081.77 5833.12
% change 5.92 4.26
Linage is given in paid ad pages. (X) represents the number of times published each year; publications are monthly unless otherwise specified. Sectional linage is prorated to circulation of regional editions. A. Figures do not reflect comparable number of issues. B. Incomplete report, not included in group total and percentage change. C. Figures suppled by Publishers Information Bureau. D. New magazine, comparable results not available; not included in total group and percentage change. E. Current time periods include a special issue. Ad Age makes no attempt to verify figures and is not responsible for inconsistencies or errors. —Compiled by Brooke Capps
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