Domestic ad spending by category

Published on .

>DOMESTIC ADVERTISING SPENDING BY CATEGORY
By 11 measured media spending totals in 2002

RANKTOTAL AD SPENDINGU.S. MEASURED MEDIA BREAKOUT FOR 2002



SundayNationalNetworkSpotSyndicatedCableNetworkNational
20022001Category2002% chgMagazineMagazineNewspaperNewspaperOutdoorTVTVTVTVRadioSpot Radio

11Automotive$16,364.8 12.9$1,698.4 $32.4 $4,405.5 $322.9 $282.0 $2,448.1 $3,870.6 $171.3 $952.0 $57.7 $252.2
22Retail13,527.8 4.6881.8131.65,703.7288.4 276.11,801.92,349.5195.9701.5110.2495.5
34Movies, media & advertising6,023.8 11.1890.126.81,440.6299.5 209.71,033.4617.2187.7455.785.2176.8
43Food, beverages & confectionery6,015.3 3.41,218.054.726.19.2 72.11,949.7830.8436.81,011.390.8120.7
55Medicines & proprietary remedies5,445.2 1.21,237.0125.8165.729.2 9.32,039.3328.2504.4802.390.950.4
66Financial services4,658.2 3.3706.746.5881.8387.9 125.01,039.1340.392.6733.739.9117.7
77Telecommunications4,296.6 12.9226.62.51,085.4171.9 115.3781.0664.287.4429.920.6220.4
89Toiletries, cosmetics & personal care4,199.7 13.21,426.027.18.44.5 12.31,225.5161.6341.4461.327.713.3
98Airline travel, hotels & resorts3,799.8 2.4769.744.21,166.4294.9 274.5257.2468.126.4306.738.064.3
1010Restaurants3,740.8 7.736.93.189.37.6 183.91,166.11,296.2183.3363.924.2119.8
1111Direct response companies3,582.2 101,112.1397.0152.5109.2 0.9269.9171.5211.7790.231.011.8
1214Home furnishings, appliances, supplies2,674.3 21.2678.438.816.16.0 4.5779.0124.4162.9365.820.39.9
1313Insurance & real estate2,519.0 6.1262.923.6663.3152.4 129.7313.6329.088.8308.537.663.7
1412Computers, software, Internet2,433.4 -20.8948.85.8118.3279.4 47.1777.8255.362.8477.722.576.9
1516Government, politics & organizations2,200.0 40.3198.334.2243.068.8 86.7273.9368.539.8136.726.392.3
1615Apparel1,897.8 -1.41,326.932.37.518.6 28.0302.623.327.4143.44.010.4
1717Beer, wine & liquor1,702.5 12.3398.46.019.314.3 148.5545.3123.521.8182.48.648.2
1820Audio & video equipment & supplies1,283.4 16.9308.824.245.722.4 9.1328.685.532.3198.218.924.2
1918Sporting goods, toys & games1,248.0 3.2352.72.317.78.0 5.3350.331.158.9373.34.65.3
2019Entertainment & events1,198.9 2.780.93.0501.571.2 104.55.5340.82.337.62.017.9
2121Pets, pet foods & supplies400.2 -12.7108.411.81.50.5 0.5182.024.138.787.80.32.9
2223Business & manufacturing equipment377.1 12.4126.84.95.027.7 6.470.211.714.853.013.31.5
2322Cigarettes, tobacco & accessories283.7 -20.8258.811.18.33.3 0.840.92.321.711.00.00.1
2424Gasoline & oil241.4 10.334.50.53.67.7 4.246.528.410.354.52.825.7
Miscellaneous5,819.5 0.21,129.067.0953.1327.0 243.6610.21,254.2170.5852.956.1141.8
Total95,933.4 152.516,416.91,157.217,729.32,932.4 2,380.118,637.814,100.43,192.110,291.3833.72,163.7

Notes: Dollars are in millions. 2001 ranking represents data compiled in 2002. This table includes the 11 measured media from TNS Media Intelligence/CMR. Yellow Pages and Internet, present in the top chart, are excluded here. Some categories are aggregated from CMR classifications called Industry Classes as follows:
Apparel: Ready-to-wear/Underclothing & hosiery/Apparel NEC/Jewelry & watches/Apparel accessories/ Footwear;
Business & manufacturing equipment: Manufacturing-materials & equip, freight, ind dev/Office machines/Furniture & supplies/Business & technology;
Toiletries, cosmetics & personal care: Cosmetics & beauty aids-wmn, m&w, unisex/Personal hygiene & health-wmn, m&w, unisex/Hair products & access-wmn, m&w, unisex/Toiletries, hygienic goods & skin care-men;
Food, beverages & confectionery: Beverages/Confectionery & snacks/Dairy, produce, meat & bakery goods/Prepared foods/Ingredients, mixes & seasonings;
Home furnishings, appliances, supplies: Household soaps, cleansers & polishes/Household furnishings & accessories/Building materials, equipment & fixtures/Home & building/Household appliances, equipment & utensils/Household supplies;
Medicines & proprietary remedies: Pharmaceutical houses/Medicines & proprietary remedies/Drugs, toiletries & fitness/Eye glasses, medical equip & supplies;
Miscellaneous: Aviation (excluding freight)/Miscellaneous services & amusements/Schools, camps, seminars/General NEC/Miscellaneous merchandise/Horticulture & farming;
Retail: Discount department & variety stores/Department stores/Retail/Shopping centers & catalog showrooms.

In this article:
Most Popular