Employment outlook for 2003

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SALARY SURVEY 2002 NEWS STORY and OTHER SALARY SURVEY DATA CHARTS

EMPLOYMENT OUTLOOK FOR 2003
Projected change in employment & reasons for hiring by region in 2003
Projected change in employmentRegion
U.S.EastMidwestSouthWest

Increase62%51%60%71%66%

Decrease67773

No change3242342132

Reason for projected increaseRegion
U.S.EastMidwestSouthWest

New clients76%82%78%80%68%

Existing business145111812

New services898320

Merger10300

Source: survey by Advertising Age and Irwin Broh & Associates.
AGENCIES POSITIVE ABOUT INCOME GROWTH FOR 2003
Revenue movement of 228 agencies
Expected gross income in 2003Region
U.S.EastMidwestSouthWest

Increase74%67%75%78%75%

Decrease111612116

No change1516131119

Expected growth in 2003Region
U.S.EastMidwestSouthWest

10% or more39%41%28%42%44%

5% - 9.9%2628262826

4.9% or less3531463029

Agency gross income in 2002Region
U.S.EastMidwestSouthWest

Increase43%42%43%40%43%

Decrease4651475138

No change11710919

Gross income growth in 2002Region
U.S.EastMidwestSouthWest

10% or more52%67%50%48%56%

5% - 9.9%1511231013

4.9% or less3322274331

Notes: Data based on 228 agencies reporting in the 2002 Advertising Age Salary Survey and 262 agencies reporting in Ad Age’s 2001 survey.
Source: survey by Advertising Age and Irwin Broh & Associates.
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