Executive pay at agencies

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Executive pay at agencies
Base salary plus bonus in 2001
Executive level Average Total Salary Average Base Salary Average Bonus Bonus % of Base Pay % Without Bonus*
CEO $199,000 $167,000 $32,000 19% 50%
Creative director 119,000 111,000 8,000 7 48
Chief financial officer 101,000 92,000 9,000 10 52
Chief technology officer 79,000 75,000 4,000 5 54
Assoc creative director 95,000 91,000 4,000 4 54
Art director 55,000 53,000 2,000 4 54
Copywriter 56,000 54,000 2,000 3 59
Media director 74,000 70,000 4,000 5 54
Management supervisor 100,000 93,000 7,000 7 51
Lead account planner 73,000 70,000 3,000 4 53
Account exec 50,000 48,000 2,000 5 54
Notes: Total average pay is the median base salary plus mean bonus. *Percentage of agencies indicating no bonus for that position in 2001. Source: Survey by Advertising Age and Irwin Broh & Associates.
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