What to expect for 2002

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What to expect for 2002
Advertising agency salaries and projected raises
All All Sample Men Women Projected % Not
Average Error Average Average % Raises Receiving
Title Base in '01 Range* Base in '01 Base in '01 for 2002 a Raise**
CEO $167,000 ±5.0% $175,000 $141,000 5% 48%
Creative director 111,000 ±5.0 112,000 106,000 4 33
Chief financial officer 92,000 ±7.0 109,000 78,000 4 39
Chief technology officer 75,000 ±10.0 82,000 50,000 4 32
Assoc creative director 91,000 ±6.0 93,000 86,000 4 25
Art director 53,000 ±3.0 54,000 50,000 4 24
Copywriter 54,000 ±4.0 56,000 52,000 4 24
Media director 70,000 ±6.5 89,000 64,000 4 33
Management supervisor 93,000 ±3.5 98,000 88,000 4 27
Lead account planner 70,000 ±6.0 77,000 66,000 4 29
Account exec 48,000 ±2.0 49,000 48,000 4 25
Notes: *Based on the sample for "All Average Base (salary) in ?01," the percentage shown is the sample error at 95% confidence level. **Percentage of agencies indicating no raises for that position. Data universe is the number of employees in these posts at 262 participating agencies. Source: Survey by Advertising Age and Irwin Broh & Associates.
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