What to expect for 2003

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WHAT TO EXPECT FOR 2003
Advertising agency salaries and projected raises
ExecutiveAverage base salary in 2002Sample (%) error rangeMen average base salary in 2002Women average base salary in 2002Projected % raises for 2003Agencies not receiving raise (%)

CEO$162,000 ±6.5$170,000 $145,000 551

Creative director$116,000 ±6.0$120,000 $102,000 436

Chief financial officer$94,000 ±8.0$102,000 $83,000 346

Chief technology officer$74,000 ±8.0$77,000 $62,000 330

Associate creative director$85,000 ±6.0$85,000 $83,000 423

Art director$54,000 ±3.5$55,000 $51,000 430

Copywriter$56,000 ±3.0$57,000 $55,000 331

Media director$76,000 ±7.0$92,000 $69,000 337

Management supervisor$92,000 ±4.0$100,000 $86,000 431

Lead account planner$79,000 ±5.5$89,000 $73,000 433

Account executive$50,000 ±3.0$54,000 $48,000 429

Notes: Sample error range is based on the “Average base salary in 2002” and is the percentage to achieve a 95% confidence level given the sample size for that position. Data universe: 4,145 employees at 228 agencies. Source: Survey by Advertising Age and Irwin Broh & Associates.
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