But on the measure of Recall, Pepsi Twist's "Osbournes" was the only Super Bowl ad to place in the Top 10. Close behind was the final work from KFC to include Jason Alexander. Old Navy and Pier 1 Imports were among the most memorable retailers.
During the fourth quarter of 2003, a holiday-themed ad from Toys "R" Us achieved the highest level of Recall. Victoria's Secret's "What is Sexy?" campaign was also top-of-mind at Nos. 2 & 3.
A spot from Pepsi's "It's the Cola" campaign ranked as the quarter's most-liked, followed by an AT&T Wireless "Reach Out" spot. Sneaker giants Nike and Reebok-both featuring athlete endorsers-were also among the best-received ads during Q4.