100 Leading National Advertisers: 2004 edition index

Facts and figures on U.S. ad spending

Published on .

100 Leading National Advertisers is Ad Age's annual ranking of the 100 largest U.S. advertising spenders.

Ad Age started the LNA report in 1956.

MARKETER PROFILES 2004
The full 83-Page Leading National Advertisers Corporate Profiles 2004
Contains financial returns, division sales, personnel, brands and agencies.

RANKINGS AND ANALYSIS
Nations' top advertisers score a resounding 9% growth in their U.S. advertising to $90.31 billion
By R. Craig Endicott

100 Leading National Advertisers
Ranked by Total U.S. Ad Spending in 2003
Domestic Advertising Spending by Category and Medium
Domestic Advertising Spending by Medium
Top 10 Advertisers in 12 Measured Media
Revenue Per Advertising Dollar for 100 Leaders

MARKET SHARE RANKINGS
Top 10 Automotive Nameplates
Top 10 LCD, Flat-panel TV Marketers
Top 10 Men's Deodorants and Lotions
Top 10 Air and Rug Fresheners
Top 10 Beer Brands
Top 10 Restaurants
(Limited Service and Casual Dining)
Top 10 Cellular Handset Marketers
Top 10 Retailers
Top 10 Cookies

MEGABRAND RANKINGS
Full year data was originally published July 19, 2004

2004 Megabrands Report
By Mark Schumann

Top 200 Megabrands for full year 2003

First half data was originally published Oct. 13, 2003

Top 200 Bolt Ahead, spend $20 Billion
By Mark Schumann

Top 200 Megabrands, for first half 2003
Media and catgory totals for megabrands for first half
Methodology for the Megabrands report

METHODOLOGY AND MORE INFO
Report Methodology
How Ad Age compiled this report

Leading National Advertisers Archive
1997 to present

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