100 Leading National Advertisers: 2005 edition index

Facts and figures on U.S. ad spending

Published on .

100 Leading National Advertisers is Ad Age's annual ranking of the 100 largest U.S. advertising spenders.

Ad Age started the LNA report in 1956.

MARKETER PROFILES 2005
Leading National Advertisers Corporate Profiles 2005
Contains financial returns, division sales, personnel, brands and agencies.

RANKINGS AND ANALYSIS
Ad Age's 50th Annual Leading National Advertisers Report
GM and P&G finish head to head
By R. Craig Endicott

100 Leading National Advertisers

List Ranking by Total U.S. Ad Spending in 2004
Domestic Advertising Spending by Category and Medium
Domestic Advertising Spending by Medium
Top 10 Advertisers in 15 Measured Media
Revenue Per Advertising Dollar for 100 Leaders

MARKET SHARE RANKINGS
Top 10 Hand & Body Lotion Brands
Top 10 Laundry Detergent Brands
Top 10 Cereal Megabrands
Top 10 Ice Cream Brands
Top 10 Anti-Cholesterol Drugs
Top 10 Restaurants
Top 10 Casual Dining Restaurants
Top 5 PVR Service Providers
Top 7 Cellular Phone Providers
Top 10 Movie Studios
Mid-Range & Large Sport Utility Vehicles

MEGABRANDS RANKINGS
Full year data was originally published July 18, 2005

2005 Megabrands Report
By Mark Schumann

Top 200 Megabrands for full year 2004

First half data was originally published Oct. 11, 2004

Megabrands Report: First-Half 2004
By Mark Schumann

Top 200 Megabrands for first half 2004

METHODOLOGY AND MORE INFO
Report Methodology
How Ad Age compiled this report

Leading National Advertisers Archive
1997 to present

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