Jan through Sep 2002 measured media ad spending totals

Published on .

Nov. 18, 2002

Measured Media Totals for Jan. - Sept., 2002
U.S. ad spending grew 2.2%

Jan. - Sept. Measured Media Spending
Media20022001% change
Newspapers $14.39 $13.38 7.6
Network TV 14.37 13.43 7.1
Spot TV 12.04 10.50 14.7
Magazines 11.76 11.93 -1.4
Cable TV networks 7.68 7.76 -1.0
Local radio (2) 4.32 3.95 9.5
Internet (3) 3.76 4.59 -18.2
Syndication 2.12 2.41 -11.8
National newspapers 2.11 2.18 -3.3
Outdoor (1) 1.79 1.86 -3.8
National spot radio (1) 1.71 1.61 6.1
Spanish language TV networks (4) 1.42 1.13 25.5
Sunday magazines 0.90 0.82 10.0
Network radio 0.71 0.62 14.3
Subtotal consumer media 79.08 76.15 3.9
Business to business magazines 5.31 6.43 -17.4
Total measured media 84.40 82.58 2.2
Source: Taylor Nelson Sofres' CMR. Notes: Dollars are in billions. (1) estimated (2) local radio includes expenditures for 30 markets in the U.S. (3) Internet figures provided by Evaliant, a CMR/TNS Company (4) Spanish language network TV includes expenditures from Univision and Telemundo


Top 10 advertisers Jan. - Sept., 2002
Jan. - Sept. measured media spending
Advertiser20022001% change
General Motors Corp. $1.57 $1.54 1.8
Procter & Gamble Co. 1.50 1.24 21.2
AOL Time Warner 1.06 1.03 2.6
Ford Motor Co. 1.01 0.93 8.4
DaimlerChrysler 0.84 0.96 -12.0
Johnson & Johnson 0.79 0.69 15.3
Philip Morris Cos. 0.77 0.93 -17.2
Walt Disney Co. 0.75 0.71 5.2
Verizon Communications 0.73 0.53 36.9
Pfizer 0.69 0.60 15.3
Total top 10 9.71 9.16 6.0
Source: Taylor Nelson Sofres' CMR. Notes: Dollars are in billions. Total ad spending figures by company do not include expenditures for National Spot Radio, Outdoor, Local Radio and Internet
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