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PIB data 1st qtr 2002

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Magazine ad page leaders
For 1st quarter 2002
Advertising Pages Advertising Dollars
RankMagazine20022001% change20022001% change
1 Bride's 869.89 1,104.89 -21.3 $28,832,570 $35,925,676 -19.7
2 Bridal Guide 787.54 898.00 -12.3 17,748,977 19,903,958 -10.8
3 People 710.48 778.40 -8.7 135,221,374 137,689,698 -1.8
4 Power & Motoryacht 650.30 747.57 -13 8,598,270 9,288,119 -7.4
5 Transworld Skateboarding 643.83 563.17 14.3 6,065,938 4,865,846 24.7
6 Economist 643.00 783.00 -17.9 15,877,824 18,240,347 -13
7 Vogue 635.35 741.68 -14.3 39,689,283 47,138,346 -15.8
8 TV Guide 617.91 781.78 -21 88,509,716 114,487,329 -22.7
9 New York Magazine 607.38 597.30 1.7 17,624,829 14,793,690 19.1
10 Fortune 591.90 848.34 -30.2 53,010,815 71,225,463 -25.6
11 Sports Illustrated 578.90 564.68 2.5 151,809,301 135,263,472 12.2
12 Modern Bride 577.78 790.82 -26.9 19,826,861 26,201,645 -24.3
13 Business Week 575.90 864.29 -33.4 62,046,862 90,536,415 -31.5
14 Yachting 545.58 587.59 -7.2 5,201,611 5,306,127 -2
15 In Style 537.43 640.94 -16.2 45,283,124 49,544,630 -8.6
16 PC Magazine 521.11 669.19 -22.1 42,401,207 48,465,235 -12.5
17 Forbes 500.54 880.08 -43.1 41,766,197 71,380,369 -41.5
18 Time 465.80 511.28 -8.9 113,443,761 118,177,120 -4
19 Transworld Snowboarding 451.11 452.91 -0.4 5,675,851 5,535,976 2.5
20 Popular Photography 430.51 538.70 -20.1 18,753,557 21,618,163 -13.3
21 W 418.97 501.26 -16.4 27,936,772 30,233,045 -7.6
22 New Yorker 416.33 516.48 -19.4 22,344,388 25,492,753 -12.4
23 Muscle & Fitness 411.14 405.13 1.5 14,410,489 13,734,612 4.9
24 Soap Opera Digest 363.42 271.80 33.7 10,153,266 6,622,038 53.3
25 Newsweek 362.04 383.11 -5.5 70,302,331 71,092,000 -1.1
26 Entertainment Weekly 359.92 397.91 -9.6 41,751,130 42,867,709 -2.6
27 Harper's Bazaar 359.49 476.56 -24.6 24,707,391 29,323,379 -15.7
28 Golf World 357.68 309.29 15.7 6,496,711 7,028,311 -7.6
29 Barrons 354.05 473.13 -25.2 10,202,408 13,091,050 -22.1
30 Better Homes & Gardens 350.84 365.51 -4 107,509,368 100,191,049 7.3
31 Boating 349.65 432.51 -19.2 10,974,645 12,756,729 -14
32 Good Housekeeping 348.62 345.35 1 78,978,491 67,995,078 16.2
33 Martha Stewart Living 345.44 382.52 -9.7 42,667,414 43,864,225 -2.7
34 Entrepreneur 343.35 360.95 -4.9 11,435,310 11,746,954 -2.7
35 Cosmopolitan 336.35 423.64 -20.6 50,598,680 58,302,450 -13.2
36 Motorboating 333.03 444.01 -25 3,521,387 4,251,278 -17.2
37 Architectural Digest 326.84 401.81 -18.7 16,348,947 19,266,018 -15.1
38 GQ 325.72 370.01 -12 19,380,025 22,293,124 -13.1
39 Golf Digest 319.56 273.98 16.6 19,932,559 28,961,317 -31.2
40 Woman's Day 308.21 370.70 -16.9 54,642,479 63,025,673 -13.3
41 Elle 305.27 439.53 -30.6 20,492,611 28,696,622 -28.6
42 Golf Magazine 289.70 362.45 -20.1 31,447,778 26,937,127 16.8
43 Texas Monthly 285.54 374.59 -23.8 4,376,440 5,611,348 -22
44 American Way 284.03 427.93 -33.6 6,225,358 9,227,633 -32.5
45 National Enquirer 283.68 231.01 22.8 13,423,024 10,087,241 33.1
46 Showboats International 281.50 300.75 -6.4 2,105,136 2,124,862 -0.9
47 Southern Living 280.92 281.99 -0.4 29,940,839 28,108,541 6.5
48 Marie Claire 280.73 313.51 -10.5 19,425,682 19,492,042 -0.3
49 Salt Water Sportsman 276.81 360.63 -23.2 3,703,085 4,212,082 -12.1
50 Town & Country 276.33 355.47 -22.3 14,409,864 17,022,117 -15.4
Advert Advertising dollars
Rank Magazine 2002 2001 % chg 2002 2001 % chg
51 Cruising World 273.21 319.62 -14.5 4,300,336 4,811,137 -10.6
52 Family Circle 273.15 281.90 -3.1 51,292,291 54,977,063 -6.7
53 Vanity Fair 271.39 322.11 -15.8 19,754,249 24,347,719 -18.9
54 Parents 264.82 289.18 -8.4 27,823,237 27,498,590 1.2
55 Rolling Stone 263.51 259.16 1.7 27,910,401 26,344,492 5.9
56 Source 260.83 349.09 -25.3 6,720,746 7,908,047 -15
57 Autoweek 260.17 330.73 -21.3 4,684,542 5,379,442 -12.9
58 ESPN Magazine 259.58 257.02 1 30,457,750 24,237,495 25.7
59 Conde Nast Traveler 256.42 324.52 -21 13,119,798 17,692,641 -25.9
60 Ride BMX 253.25 274.63 -7.8 871,238 846,005 3
61 U.S. News & World Report 252.68 296.33 -14.7 35,145,703 37,788,642 -7
62 Seventeen 243.04 264.49 -8.1 23,087,462 22,196,863 4
63 Road & Track 240.22 245.43 -2.1 13,939,283 13,276,914 5
64 Ladies' Home Journal 239.08 272.03 -12.1 38,497,348 41,433,528 -7.1
65 Travel & Leisure 237.13 307.57 -22.9 15,487,588 20,441,609 -24.2
66 Jet 236.00 228.00 3.5 6,484,660 5,688,673 14
67 Ebony 234.62 256.16 -8.4 12,958,249 13,600,936 -4.7
68 Glamour 232.86 296.55 -21.5 23,838,727 28,276,981 -15.7
69 Maxim 231.36 235.98 -2 32,672,990 30,311,806 7.8
70 Reader's Digest 229.48 228.87 0.3 60,632,346 56,690,576 7
71 Cycle World 224.34 247.17 -9.2 7,308,270 7,530,975 -3
72 Prevention 224.12 230.86 -2.9 21,062,275 20,243,628 4
73 O, The Oprah Magazine 223.67 252.49 -11.4 27,455,722 21,797,399 26
74 Us Weekly 223.50 200.33 11.6 13,775,850 11,743,974 17.3
75 Star 223.29 164.89 35.4 9,075,477 6,494,996 39.7
76 Robb Report 222.85 403.82 -44.8 4,079,911 7,343,674 -44.4
77 Cooking Light 222.69 202.25 10.1 13,739,276 11,026,979 24.6
78 Vibe 220.77 237.85 -7.2 14,604,781 14,016,402 4.2
79 Gourmet 218.64 247.81 -11.8 10,997,013 12,162,862 -9.6
80 Redbook 212.63 254.54 -16.5 21,630,602 23,511,734 -8
81 Essence 211.27 270.17 -21.8 11,892,431 14,170,179 -16.1
82 Southwest Airlines Spirit 210.83 224.92 -6.3 4,239,738 4,146,367 2.3
83 Food & Wine 209.81 196.81 6.6 11,526,935 9,393,470 22.7
84 Coastal Living 207.97 210.99 -1.4 6,737,133 5,831,163 15.5
85 Black Enterprise 207.21 236.17 -12.3 7,530,857 7,633,412 -1.3
86 Car And Driver 206.71 227.00 -8.9 21,544,836 21,529,787 0.1
87 Sunset 203.42 249.76 -18.6 15,169,630 17,545,182 -13.5
88 Self 201.27 229.58 -12.3 14,755,191 16,212,042 -9
89 Bon Appetit 195.67 269.29 -27.3 12,916,013 17,933,749 -28
90 Health 191.17 180.20 6.1 12,809,868 11,274,049 13.6
91 Men's Fitness 191.00 155.49 22.8 8,745,725 6,579,997 32.9
92 Rosie 190.49 0.00 N/A 26,893,334 0 100
93 Allure 188.86 220.06 -14.2 10,792,282 12,001,225 -10.1
94 Country Living 186.41 191.08 -2.5 18,569,218 16,054,039 15.7
95 Departures 181.57 289.55 -37.3 9,280,354 13,196,306 -29.7
96 Spin 181.15 193.65 -6.5 8,066,150 8,035,359 0.4
97 Southern Accents 180.24 207.80 -13.3 5,401,658 5,345,377 1.1
98 Veranda 179.53 232.37 -22.7 3,831,934 4,342,020 -11.8
99 Motor Trend 179.47 172.52 4 20,877,642 16,432,732 27.1
100 House Beautiful 173.76 204.80 -15.2 15,224,577 16,405,914 -7.2
Source: Publishers Information Bureau and Taylor Nelson Sofres' CMR.
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