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PIB data 1st qtr 2004

Published on . 0

Magazine ad page leaders
For Jan-Mar 2004
Advertising Pages Advertising Dollars
RankMagazine20042003% change20042003% change
1 Bridal Guide 1,031.69 940.69 9.7 20,665,402 19,439,563 6.3
2 Bride's 989.59 1,195.62 -17.2 55,884,824 65,681,006 -14.9
3 New York Times Magazine 837.94 773.33 8.4 59,387,229 54,339,685 9.3
4 People Weekly 736.97 808.37 -8.8 153,627,161 160,065,186 -4.0
5 In Style 731.39 686.78 6.5 71,687,133 63,143,359 13.5
6 Forbes 654.73 644.57 1.6 55,454,360 51,191,947 8.3
7 Power & Motoryacht 643.48 648.63 -0.8 9,451,737 9,062,738 4.3
8 Vogue 639.48 715.27 -10.6 63,853,854 61,018,200 4.6
9 Yachting 626.91 541.94 15.7 7,580,557 6,115,153 24.0
10 TV Guide 623.25 652.69 -4.5 104,054,019 100,233,334 3.8
11 Business Week 603.78 588.69 2.6 70,663,261 66,456,864 6.3
12 New York Magazine 601.18 518.08 16.0 14,587,342 13,916,549 4.8
13 Fortune 590.36 587.15 0.5 55,383,058 53,677,825 3.2
14 Sports Illustrated 558.27 571.94 -2.4 164,006,069 159,488,681 2.8
15 Economist 550.73 544.00 1.2 15,903,498 14,367,960 10.7
16 Time 529.65 533.11 -0.6 143,709,369 133,073,845 8.0
17 Modern Bride 509.89 552.15 -7.7 28,322,969 30,382,496 -6.8
18 Transworld Skateboarding 497.46 635.52 -21.7 5,701,628 6,553,495 -13.0
19 Newsweek 490.90 446.31 10.0 109,136,247 89,119,173 22.5
20 W 485.44 438.15 10.8 32,350,828 26,806,788 20.7
21 Transworld Snowboarding 462.54 505.78 -8.5 5,421,024 5,611,736 -3.4
22 New Yorker 455.31 495.50 -8.1 38,946,116 37,087,874 5.0
23 Vanity Fair 444.15 375.86 18.2 47,750,932 34,393,421 38.8
24 Better Homes & Gardens 436.83 412.31 5.9 139,207,568 129,185,534 7.8
25 Good Housekeeping 392.50 359.92 9.1 97,753,958 86,524,645 13.0
26 PC Magazine 385.04 426.02 -9.6 34,360,278 36,057,144 -4.7
27 Popular Photography & Imaging 380.00 390.76 -2.8 30,707,590 19,242,537 59.6
28 Barrons 379.68 313.42 21.1 12,453,240 9,666,468 28.8
29 Cosmopolitan 378.48 347.79 8.8 66,319,691 56,531,818 17.3
30 Entertainment Weekly 366.97 396.32 -7.4 46,454,613 47,752,654 -2.7
31 Entrepreneur 364.05 371.98 -2.1 13,992,853 13,015,131 7.5
32 Harper's Bazaar 350.16 327.41 6.9 27,370,584 23,885,336 14.6
33 Boating 349.50 346.90 0.7 11,476,609 10,646,942 7.8
34 Elle 349.42 360.32 -3.0 31,856,752 27,787,312 14.6
35 Woman's Day 347.02 357.89 -3.0 67,501,350 66,908,310 0.9
36 Us Weekly 340.37 304.66 11.7 26,873,850 21,849,760 23.0
37 Architectural Digest 339.66 361.23 -6.0 27,892,794 24,281,227 14.9
38 Golf Digest 339.38 381.86 -11.1 30,911,076 24,540,540 26.0
39 Muscle & Fitness 334.17 383.20 -12.8 13,760,822 14,642,243 -6.0
40 Texas Monthly 333.58 365.52 -8.7 5,294,327 5,219,011 1.4
41 U. S. News & World Report 333.21 291.93 14.1 47,984,774 38,383,229 25.0
42 ESPN Magazine 331.06 334.27 -1.0 49,230,092 45,479,070 8.2
43 Travel+Leisure 330.21 355.83 -7.2 25,689,325 26,275,061 -2.2
44 Town & Country 329.87 305.61 7.9 18,324,541 16,774,009 9.2
45 Salt Water Sportsman 328.30 322.58 1.8 4,911,339 4,900,855 0.2
46 Ladies' Home Journal 322.01 339.83 -5.2 59,326,523 60,285,113 -1.6
47 Midwest Living 315.71 90.30 249.6 22,819,095 5,675,182 302.1
48 Conde Nast Traveler 303.27 314.11 -3.5 23,860,876 20,656,996 15.5
49 Parents 303.01 319.71 -5.2 36,056,698 35,328,253 2.1
50 Southern Living 302.90 324.93 -6.8 34,913,174 33,788,440 3.3
51 Motorboating 302.20 325.78 -7.2 5,507,843 5,157,304 6.8
52 American Way 302.03 291.10 3.8 7,622,413 7,150,827 6.6
53 Golf Magazine 301.87 320.13 -5.7 37,089,471 34,786,674 6.6
54 Family Circle 301.50 311.32 -3.2 63,514,417 63,470,079 0.1
55 O-The Oprah Magazine 292.17 259.50 12.6 37,144,013 32,348,276 14.8
56 Essence 284.31 283.67 0.2 17,853,981 16,049,463 11.2
57 Road & Track 283.43 264.85 7.0 23,933,346 16,697,756 43.3
58 Prevention 278.07 251.26 10.7 29,243,129 23,692,094 23.4
59 Food & Wine 275.62 224.85 22.6 16,690,080 12,016,088 38.9
60 Car and Driver 270.97 235.12 15.2 39,160,498 24,359,102 60.8
61 Glamour 265.37 284.58 -6.8 37,157,104 36,080,225 3.0
62 Cooking Light 261.28 270.37 -3.4 18,722,818 17,323,746 8.1
63 Jet 258.10 280.50 -8.0 7,410,983 7,944,472 -6.7
64 Golf World 254.76 260.15 -2.1 6,059,939 5,006,479 21.0
65 Redbook 253.48 300.62 -15.7 28,628,036 32,205,013 -11.1
66 Southwest Airlines Spirit 252.01 222.96 13.0 6,418,828 4,977,147 29.0
67 GQ 251.96 322.52 -21.9 21,224,837 24,599,781 -13.7
68 Marie Claire 248.67 284.75 -12.7 19,725,250 21,343,569 -7.6
69 Autoweek 247.81 279.53 -11.3 4,934,391 5,556,305 -11.2
70 Motor Trend 243.83 236.81 3.0 28,388,352 29,050,334 -2.3
71 Vibe 243.80 250.91 -2.8 19,246,948 18,336,762 5.0
72 Lucky 243.49 251.48 -3.2 15,876,544 14,143,757 12.3
73 Ebony 240.80 256.19 -6.0 13,923,374 14,703,479 -5.3
74 Reader's Digest 239.58 200.20 19.7 58,547,080 49,046,750 19.4
75 Country Living 236.54 198.87 18.9 25,555,459 20,690,616 23.5
76 Robb Report 232.83 216.83 7.4 4,767,285 4,283,537 11.3
77 Veranda 231.18 201.56 14.7 6,019,942 4,511,600 33.4
78 Soap Opera Digest 227.02 290.98 -22.0 3,346,003 4,395,477 -23.9
79 Shape Magazine 225.44 236.56 -4.7 23,607,748 23,426,188 0.8
80 Departures 225.20 197.67 13.9 13,028,568 10,278,250 26.8
81 National Enquirer 224.23 287.98 -22.1 13,094,212 15,413,581 -15.0
82 Gourmet 223.86 219.83 1.8 17,748,548 13,881,182 27.9
83 Bon Appetit 223.33 224.12 -0.4 19,454,901 16,081,560 21.0
84 Details 222.00 209.22 6.1 10,156,188 8,961,620 13.3
85 Allure 219.72 227.30 -3.3 18,569,996 17,451,186 6.4
86 Maxim 218.38 231.65 -5.7 35,021,248 37,580,250 -6.8
87 Parenting 216.91 222.26 -2.4 26,533,574 26,121,150 1.6
88 Seventeen 214.47 228.61 -6.2 18,454,086 22,003,917 -16.1
89 Money 213.71 192.04 11.3 32,053,093 27,293,472 17.4
90 Esquire 213.50 204.68 4.3 16,758,343 15,340,866 9.2
91 Source 208.97 264.00 -20.8 6,501,018 7,847,396 -17.2
92 Metropolitan Home 203.53 175.97 15.7 13,393,437 10,793,724 24.1
93 Popular Mechanics 200.23 165.38 21.1 17,466,774 13,581,921 28.6
94 Health 199.47 194.27 2.7 14,669,870 13,484,771 8.8
95 Wired 198.59 173.37 14.5 9,849,465 7,417,973 32.8
96 Rolling Stone 197.74 214.01 -7.6 20,123,184 22,828,127 -11.8
97 Star 194.54 249.35 -22.0 10,750,097 11,242,456 -4.4
98 Los Angeles Times Magazine 193.82 142.61 35.9 7,040,932 6,976,482 0.9
99 Real Simple 193.77 168.75 14.8 21,059,420 13,822,100 52.4
100 Black Enterprise 192.91 195.69 -1.4 7,642,894 7,519,297 1.6
Source: Publishers Information Bureau
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