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PIB data 2nd quarter 2004

Published on . 0

Magazine ad page leaders
For Jan-Jun 2004
Advertising Pages Advertising Dollars
RankMagazine20042003% change20042003% change
1 People Weekly 1,700.24 1,805.68 -5.8 $352,714,434 $358,885,387 -1.7
2 Forbes 1,642.57 1,349.76 21.7 152,920,499 119,602,796 27.9
3 Fortune 1,580.37 1,392.96 13.5 149,784,692 127,664,138 17.3
4 New York Times Magazine 1,533.18 1,431.78 7.1 124,777,920 109,088,111 14.4
5 In Style 1,525.66 1,443.25 5.7 159,980,508 137,514,147 16.3
6 Business Week 1,478.27 1,351.79 9.4 169,531,848 149,863,872 13.1
7 Bridal Guide 1,391.02 1,410.19 -1.4 45,083,805 44,861,141 0.5
8 Bride's 1,381.24 1,636.21 -15.6 81,377,056 92,742,878 -12.3
9 New York Magazine 1,282.89 1,163.56 10.3 52,147,300 51,045,697 2.2
10 Vogue 1,241.61 1,281.30 -3.1 126,519,835 119,042,786 6.3
11 Power & Motoryacht 1,212.82 1,157.43 4.8 29,049,460 26,552,032 9.4
12 TV Guide 1,192.53 1,188.58 0.3 197,321,744 182,353,629 8.2
13 Time 1,186.85 1,115.93 6.4 325,101,002 276,701,418 17.5
14 Economist 1,160.59 1,053.00 10.2 33,471,295 26,564,261 26.0
15 Yachting 1,155.39 1,019.30 13.4 31,261,749 26,565,314 17.7
16 Sports Illustrated 1,152.68 1,126.12 2.4 332,328,383 306,099,599 8.6
17 Modern Bride 1,128.76 1,220.23 -7.5 66,482,585 68,915,437 -3.5
18 Newsweek 1,040.23 982.58 5.9 240,877,669 204,556,732 17.8
19 Better Homes & Gardens 1,033.00 1,033.38 0.0 346,924,908 324,945,219 6.8
20 New Yorker 1,004.72 1,039.72 -3.4 86,498,221 81,621,814 6.0
21 Transworld Skateboarding 996.24 1,292.03 -22.9 18,088,311 20,604,071 -12.2
22 Entertainment Weekly 951.20 909.38 4.6 119,377,768 109,557,742 9.0
23 Vanity Fair 932.72 911.13 2.4 103,859,455 89,404,090 16.2
24 PC Magazine 882.01 919.49 -4.1 75,591,182 75,711,358 -0.2
25 Cosmopolitan 863.57 860.19 0.4 158,018,451 148,944,254 6.1
26 Architectural Digest 859.36 869.58 -1.2 71,570,787 66,292,091 8.0
27 Good Housekeeping 845.32 836.71 1.0 217,238,379 206,304,463 5.3
28 W 841.14 818.69 2.7 56,920,555 53,011,939 7.4
29 Travel+Leisure 834.48 804.00 3.8 67,446,239 60,846,794 10.8
30 Woman's Day 822.72 857.18 -4.0 172,113,384 169,729,227 1.4
31 Town & Country 814.63 673.59 20.9 53,991,670 42,116,265 28.2
32 Texas Monthly 813.38 786.37 3.4 24,545,029 23,605,281 4.0
33 Golf Digest 807.09 836.36 -3.5 76,297,759 70,653,556 8.0
34 Us Weekly 782.10 614.96 27.2 65,001,117 43,875,908 48.1
35 U.S. News & World Report 781.76 634.02 23.3 114,057,439 86,065,285 32.5
36 Barrons 780.93 658.25 18.6 26,996,737 21,871,355 23.4
37 Popular Photography & Imaging 779.41 776.08 0.4 64,416,189 61,386,510 4.9
38 Conde Nast Traveler 763.53 673.61 13.3 59,810,470 49,597,596 20.6
39 Muscle & Fitness 754.54 714.64 5.6 29,855,164 27,169,981 9.9
40 Elle 751.76 742.59 1.2 72,281,798 66,391,246 8.9
41 Golf Magazine 738.50 758.79 -2.7 93,743,636 88,851,239 5.5
42 Southern Living 730.70 832.62 -12.2 88,447,702 93,640,360 -5.5
43 Parents 725.92 703.07 3.3 88,033,480 79,005,531 11.4
44 Ladies' Home Journal 724.45 786.19 -7.9 141,693,601 143,560,542 -1.3
45 Lucky 711.03 660.64 7.6 48,679,674 37,820,604 28.7
46 O-The Oprah Magazine 710.43 643.69 10.4 92,050,400 81,253,717 13.3
47 ESPN Magazine 705.67 685.26 3.0 107,103,262 94,769,217 13.0
48 Entrepreneur 702.35 701.77 0.1 42,605,338 39,797,565 7.1
49 Glamour 699.53 761.83 -8.2 99,090,718 101,869,055 -2.7
50 Essence 690.78 683.17 1.1 43,593,797 39,816,993 9.5
51 Cooking Light 684.15 673.63 1.6 51,251,964 45,578,479 12.4
52 Boating 682.25 658.84 3.6 23,863,649 22,138,362 7.8
53 Family Circle 679.00 728.86 -6.8 148,700,958 159,189,632 -6.6
54 Rolling Stone 671.12 616.79 8.8 74,689,447 66,673,155 12.0
55 Real Simple 660.63 562.41 17.5 71,821,526 46,385,472 54.8
56 Golf World 650.05 592.06 9.8 15,467,465 12,901,312 19.9
57 Salt Water Sportsman 647.67 627.04 3.3 16,778,569 15,639,894 7.3
58 Marie Claire 642.09 716.31 -10.4 53,143,267 54,829,344 -3.1
59 Shape Magazine 641.67 554.74 15.7 66,564,657 55,007,809 21.0
60 Harper's Bazaar 641.14 573.98 11.7 52,864,782 44,087,258 19.9
61 Parenting 632.29 629.13 0.5 79,066,618 75,452,933 4.8
62 Prevention 621.40 514.06 20.9 66,587,982 52,102,704 27.8
63 American Way 608.09 540.04 12.6 15,882,128 13,868,365 14.5
64 Redbook 597.09 718.96 -17.0 69,445,595 79,556,320 -12.7
65 Food & Wine 594.80 570.80 4.2 36,580,272 31,904,841 14.7
66 Robb Report 592.33 520.67 13.8 12,141,029 10,257,874 18.4
67 GQ 590.26 671.34 -12.1 50,491,576 54,660,125 -7.6
68 Allure 580.00 608.79 -4.7 48,637,525 49,139,306 -1.0
69 Autoweek 579.01 559.43 3.5 16,724,890 15,243,273 9.7
70 Motorboating 573.84 610.43 -6.0 14,479,075 14,377,270 0.7
71 Road & Track 573.59 609.95 -6.0 48,915,308 50,104,716 -2.4
72 Gourmet 566.55 540.56 4.8 45,565,747 38,958,432 17.0
73 Transworld Snowboarding 566.17 610.28 -7.2 9,646,984 9,761,308 -1.2
74 Car and Driver 561.29 558.78 0.4 82,390,432 73,573,009 12.0
75 Country Living 555.15 543.74 2.1 63,006,000 58,291,296 8.1
76 Motor Trend 542.64 524.68 3.4 64,107,561 64,325,728 -0.3
77 Southwest Airlines Spirit 533.17 483.29 10.3 13,788,111 11,426,048 20.7
78 Soap Opera Digest 527.23 587.69 -10.3 9,949,696 10,534,284 -5.5
79 Black Enterprise 524.73 472.30 11.1 20,815,482 17,950,537 16.0
80 Midwest Living 524.01 479.31 9.3 38,060,401 31,760,623 19.8
81 Jet 521.00 559.44 -6.9 15,439,811 15,849,741 -2.6
82 Vibe 518.71 543.95 -4.6 44,796,561 43,846,918 2.2
83 Ebony 513.50 556.07 -7.7 30,316,020 32,065,493 -5.5
84 Sunset 510.14 552.69 -7.7 44,548,247 44,696,721 -0.3
85 Details 508.10 471.24 7.8 23,220,597 20,281,070 14.5
86 Mens Health 507.25 471.96 7.5 61,893,781 53,119,683 16.5
87 Bon Appetit 502.73 533.98 -5.9 43,799,594 43,831,584 -0.1
88 Health 502.16 504.05 -0.4 38,445,594 37,332,864 3.0
89 Reader's Digest 501.61 443.42 13.1 130,908,386 119,685,688 9.4
90 Elle Decor 501.21 513.88 -2.5 29,355,932 27,363,571 7.3
91 Self 496.41 579.43 -14.3 52,718,753 56,380,642 -6.5
92 Child 493.55 458.36 7.7 35,134,600 31,799,100 10.5
93 Wired 492.99 466.19 5.7 24,464,096 22,133,588 10.5
94 Country Home 483.38 459.46 5.2 71,506,878 61,650,569 16.0
95 Money 481.21 429.58 12.0 72,924,378 61,541,338 18.5
96 Maxim 474.97 539.84 -12.0 79,630,038 89,559,415 -11.1
97 Cycle World 470.63 483.28 -2.6 17,811,600 17,034,430 4.6
98 Fitness 469.66 477.44 -1.6 51,831,471 44,721,749 15.9
99 Advocate 465.43 422.45 10.2 5,278,949 4,574,937 15.4
100 Seventeen 459.03 537.47 -14.6 43,715,096 54,800,085 -20.2
Note: PIB reported ad revenue has been restated for 2003 to comply with a new methodology. PIB released the following explanation: Effective with the release of the June 2004 information on Monday, July 12, PIB magazine advertising revenue will be reported only on a national and regional, open rate card basis. All 2003 and first half 2004 PIB revenues reflect this change. The impact of the restatement on full year 2003 is +4.6% and for January-Ma Changes were made as part of PIB's ongoing commitment to provide consistent and verifiable data. All publications will now report revenue based on revised PIB guidelines that have removed the ability to report discretionary revenue (e.g. production and manufacturing premiums). The only premiums allowable in the revised guidelines are those for bleed, coloration, regional and demographic editions listed on individual magazine rate cards. Please no
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