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PIB data 3rd qtr 2002

Published on . 0

Magazine ad page leaders
For 3nd quarter 2002
Advertising Pages Advertising Dollars
RankMagazine20022001% change20022001% change
1 People Weekly 2,595.67 2,610.86 -0.6 $500,694,369 $471,603,414 6.2
2 Bride's 2,369.61 2,965.92 -20.1 80,773,135 97,388,253 -17.1
3 Fortune 2,310.31 2,888.45 -20 203,931,330 240,288,699 -15.1
4 Forbes 2,257.90 2,706.84 -16.6 185,431,698 220,530,682 -15.9
5 Business Week 2,251.52 2,822.50 -20.2 240,667,168 294,848,237 -18.4
6 Transworld Skateboarding 2,164.76 1,865.00 16.1 19,326,863 15,368,343 25.8
7 In Style 2,069.92 2,099.32 -1.4 178,347,472 167,490,766 6.5
8 Vogue 2,058.97 2,207.14 -6.7 134,382,853 143,469,373 -6.3
9 Bridal Guide 1,979.76 2,069.89 -4.4 46,657,510 43,451,472 7.4
10 New York Magazine 1,854.45 1,999.58 -7.3 53,787,878 47,759,529 12.6
11 Modern Bride 1,849.45 2,387.12 -22.5 60,132,828 79,658,470 -24.5
12 Sports Illustrated 1,791.08 1,734.22 3.3 460,820,267 414,727,584 11.1
13 TV Guide 1,747.00 2,080.02 -16 249,451,703 296,932,138 -16
14 Economist 1,708.75 2,028.00 -15.7 42,698,836 47,950,849 -11
15 Power & Motoryacht 1,690.59 1,963.25 -13.9 19,485,632 20,796,414 -6.3
16 Time 1,569.23 1,675.35 -6.3 381,285,012 388,318,851 -1.8
17 Yachting 1,542.31 1,564.90 -1.4 15,570,455 14,506,360 7.3
18 New Yorker 1,490.73 1,553.74 -4.1 81,647,748 76,491,235 6.7
19 PC Magazine 1,437.04 1,807.31 -20.5 116,123,542 133,926,475 -13.3
20 Better Homes & Gardens 1,383.25 1,318.97 4.9 397,950,130 358,140,122 11.1
21 Cosmopolitan 1,338.02 1,460.13 -8.4 203,978,739 203,631,644 0.2
22 Muscle & Fitness 1,331.77 1,290.56 3.2 47,238,621 43,202,863 9.3
23 Martha Stewart Living 1,318.45 1,267.29 4 163,502,056 148,129,802 10.4
24 Entertainment Weekly 1,305.51 1,282.36 1.8 151,980,252 139,235,311 9.2
25 Newsweek 1,295.20 1,276.26 1.5 260,316,286 236,861,145 9.9
26 W 1,251.32 1,473.21 -15.1 71,146,762 89,357,166 -20.4
27 Popular Photography 1,245.96 1,520.64 -18.1 56,721,268 65,990,686 -14.1
28 Vanity Fair 1,229.93 1,271.05 -3.2 88,234,953 94,070,462 -6.2
29 Barrons 1,169.38 1,377.00 -15.1 34,246,610 38,556,321 -11.2
30 GQ 1,133.60 1,144.79 -1 68,349,659 68,748,695 -0.6
31 Architectural Digest 1,125.77 1,205.72 -6.6 58,083,627 59,583,416 -2.5
32 Golf World 1,122.02 946.05 18.6 20,017,644 21,629,492 -7.5
33 Soap Opera Digest 1,113.67 892.94 24.7 32,239,793 23,271,678 38.5
34 Southern Living 1,105.25 1,103.78 0.1 117,178,063 112,460,994 4.2
35 Marie Claire 1,100.72 1,107.95 -0.7 76,201,340 69,098,784 10.3
36 Golf Digest 1,092.02 1,006.48 8.5 73,493,725 119,701,368 -38.6
37 Elle 1,077.36 1,376.14 -21.7 75,396,290 89,642,307 -15.9
38 Woman's Day 1,076.14 1,182.18 -9 191,354,520 197,836,149 -3.3
39 Texas Monthly 1,071.99 1,174.33 -8.7 16,320,313 17,864,571 -8.6
40 Glamour 1,068.61 1,163.21 -8.1 111,840,919 111,225,326 0.6
41 ESPN Magazine 1,042.31 950.90 9.6 121,046,060 89,654,283 35
42 Good Housekeeping 1,034.96 1,125.01 -8 233,347,718 228,472,508 2.1
43 U.S. News & World Report 1,022.81 1,020.24 0.3 140,773,632 133,521,984 5.4
44 Parents 1,017.39 961.91 5.8 107,135,559 92,175,986 16.2
45 Entrepreneur 1,015.05 1,062.98 -4.5 34,923,516 35,495,372 -1.6
46 Seventeen 1,008.95 1,038.30 -2.8 91,873,064 86,865,220 5.8
47 Harper's Bazaar 1,008.87 1,210.63 -16.7 70,458,091 77,007,356 -8.5
48 Golf Magazine 1,007.00 1,029.17 -2.2 109,420,828 97,337,032 12.4
49 Rolling Stone 997.84 1,060.25 -5.9 103,850,290 107,760,934 -3.6
50 Travel & Leisure 990.54 1,224.26 -19.1 66,984,028 81,469,172 -17.8
51 O-The Oprah Magazine 983.07 970.37 1.3 $123,834,336 $96,544,426 28.3
52 Boating 965.52 1,114.29 -13.4 29,760,769 32,554,996 -8.6
53 Family Circle 957.94 932.06 2.8 184,973,979 177,795,322 4
54 Motorboating 936.88 1,080.07 -13.3 9,508,550 10,559,013 -10
55 Town & Country 935.74 1,021.94 -8.4 49,683,001 50,632,598 -1.9
56 Cooking Light 900.89 844.67 6.7 56,080,121 45,910,357 22.2
57 Conde Nast Traveler 898.61 1,034.19 -13.1 48,326,232 56,653,628 -14.7
58 Transworld Snowboarding 887.23 889.79 -0.3 10,998,585 10,658,921 3.2
59 Ladies' Home Journal 878.89 889.68 -1.2 144,123,711 137,575,130 4.8
60 Source 864.72 1,139.11 -24.1 22,966,927 26,074,098 -11.9
61 Redbook 856.69 930.51 -7.9 87,167,676 85,042,054 2.5
62 Maxim 850.94 843.54 0.9 123,455,261 107,296,056 15.1
63 Autoweek 847.52 1,024.69 -17.3 14,900,903 17,558,185 -15.1
64 Cruising World 843.35 991.52 -14.9 12,964,878 14,439,372 -10.2
65 Vibe 834.45 870.53 -4.1 55,886,181 50,734,057 10.2
66 Ride BMX 825.83 928.63 -11.1 2,746,333 2,628,304 4.5
67 Allure 825.56 824.79 0.1 49,614,431 46,246,911 7.3
68 Road & Track 825.24 821.66 0.4 49,952,583 46,910,411 6.5
69 Self 822.57 850.29 -3.3 60,786,157 59,670,971 1.9
70 Ebony 806.71 780.61 3.3 45,251,725 42,959,375 5.3
71 American Way 798.91 1,149.06 -30.5 18,740,791 25,419,783 -26.3
72 Jet 793.50 748.40 6 21,293,524 19,432,932 9.6
73 Cycle World 793.02 855.51 -7.3 26,940,385 26,998,854 -0.2
74 Food & Wine 790.59 781.20 1.2 42,792,532 36,982,943 15.7
75 Sunset 779.30 848.40 -8.1 59,775,435 60,401,091 -1
76 Essence 770.70 894.38 -13.8 43,293,926 47,169,094 -8.2
77 Salt Water Sportsman 770.40 846.17 -9 9,915,487 10,140,133 -2.2
78 Rosie 766.14 404.27 89.5 108,058,330 51,771,294 108.7
79 Country Living 755.93 732.12 3.3 75,876,690 65,090,307 16.6
80 Us Weekly 755.50 714.55 5.7 46,550,160 41,530,908 12.1
81 Parenting 755.40 712.32 6.1 87,354,044 69,699,806 25.3
82 Prevention 754.90 821.58 -8.1 70,386,236 71,019,767 -0.9
83 Car and Driver 754.73 781.86 -3.5 79,980,730 78,499,994 1.9
84 Gourmet 754.60 857.57 -12 38,069,306 42,425,479 -10.3
85 National Enquirer 754.60 642.22 17.5 35,873,577 28,508,757 25.8
86 YM 749.89 574.21 30.6 75,346,309 50,638,247 48.8
87 Reader's Digest 742.66 816.97 -9.1 200,561,926 201,008,381 -0.2
88 Shape Magazine 730.57 657.31 11.2 64,390,148 55,964,300 15.1
89 Health 716.67 636.25 12.6 48,568,020 40,016,455 21.4
90 Bon Appetit 714.37 838.20 -14.8 47,173,461 55,405,626 -14.9
91 Teen People 706.21 790.05 -10.6 54,282,657 57,833,885 -6.1
92 Fitness 705.68 509.07 38.6 55,348,097 35,309,469 56.8
93 House & Garden 704.39 736.89 -4.4 35,165,834 34,184,800 2.9
94 Black Enterprise 699.51 869.96 -19.6 25,191,012 29,342,909 -14.2
95 Robb Report 694.34 1,090.86 -36.4 12,648,169 19,782,350 -36.1
96 Southwest Airlines Spirit 688.55 780.71 -11.8 14,072,405 14,381,651 -2.2
97 Showboats International 683.75 672.75 1.6 5,615,190 4,730,882 18.7
98 House Beautiful 679.47 706.49 -3.8 59,658,225 58,051,024 2.8
99 Lucky 648.53 451.45 43.7 26,180,387 14,761,703 77.4
100 Mens Journal 629.87 677.11 -7 35,496,316 38,421,938 -7.6
Source: Publishers Information Bureau and Taylor Nelson Sofres' CMR.
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