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PIB data 4th qtr 2001

Published on . 0

Magazine ad page leaders
Advertising Pages Advertising Dollars
Rank Magazine 2001 2000 % change 2001 2000 % change
1 Fortune 4,011.50 6,258.53 -35.9 333,808,417 476,848,553 -30.0
2 Bride's 3,853.53 4,245.46 -9.2 127,565,478 128,437,896 -0.7
3 Business Week 3,785.62 6,005.69 -37.0 394,302,612 573,262,687 -31.2
4 Forbes 3,735.37 6,083.48 -38.6 305,823,809 434,344,335 -29.6
5 People Weekly 3,612.15 4,228.11 -14.6 656,222,102 723,914,428 -9.4
6 Modern Bride 3,188.44 3,334.44 -4.4 107,272,419 104,822,284 2.3
7 Vogue 3,156.23 3,308.69 -4.6 201,693,314 198,254,506 1.7
8 In Style 2,961.59 3,216.53 -7.9 238,437,517 231,820,743 2.9
9 TV Guide 2,765.24 3,194.81 -13.5 388,879,915 450,406,442 -13.7
10 New York Magazine 2,764.18 2,844.29 -2.8 67,627,599 66,571,615 1.6
11 Power & Motoryacht 2,609.51 2,450.11 6.5 27,725,627 24,563,932 12.9
12 Economist 2,585.33 3,250.83 -20.5 61,276,035 69,413,551 -11.7
13 Transworld Skateboarding 2,545.17 2,165.97 17.5 21,251,821 16,543,106 28.5
14 PC Magazine 2,493.74 3,315.49 -24.8 185,950,333 222,005,942 -16.2
15 Time 2,398.79 3,008.58 -20.3 557,622,780 662,773,814 -15.9
16 Bridal Guide 2,396.34 2,383.62 0.5 50,885,883 46,136,889 10.3
17 Sports Illustrated 2,385.58 2,884.59 -17.3 570,981,290 651,178,918 -12.3
18 Yachting 2,183.99 2,133.70 2.4 19,832,729 20,509,185 -3.3
19 W 2,126.35 2,183.83 -2.6 128,537,217 113,692,247 13.1
20 New Yorker 2,104.92 2,408.39 -12.6 102,607,451 106,538,673 -3.7
21 Popular Photography 1,985.74 2,276.37 -12.8 86,756,262 85,707,103 1.2
22 Cosmopolitan 1,964.30 2,102.06 -6.6 273,762,184 260,492,715 5.1
23 Vanity Fair 1,935.45 2,078.50 -6.9 141,067,702 135,897,845 3.8
24 Elle 1,872.88 2,221.55 -15.7 122,668,080 133,183,197 -7.9
25 Newsweek 1,845.30 2,415.72 -23.6 338,674,560 439,551,603 -23.0
26 Entertainment Weekly 1,830.09 2,035.28 -10.1 198,506,834 213,292,537 -6.9
27 Better Homes & Gardens 1,804.55 1,905.84 -5.3 491,271,015 471,111,672 4.3
28 Martha Stewart Living 1,789.64 1,822.24 -1.8 210,111,103 197,796,932 6.2
29 Barrons 1,787.01 2,589.62 -31.0 50,289,966 67,742,547 -25.8
30 Travel+Leisure 1,751.99 1,844.91 -5.0 115,227,026 115,564,209 -0.3
31 GQ 1,747.34 2,011.97 -13.2 103,908,445 106,699,111 -2.6
32 Architectural Digest 1,721.79 1,865.58 -7.7 85,092,824 87,187,456 -2.4
33 Muscle & Fitness 1,682.93 1,688.02 -0.3 56,568,231 52,897,817 6.9
34 Harper's Bazaar 1,642.50 1,786.18 -8.0 105,561,010 102,788,003 2.7
35 Marie Claire 1,613.97 1,661.91 -2.9 99,900,166 88,776,800 12.5
36 Texas Monthly 1,597.42 1,643.93 -2.8 24,339,091 25,134,710 -3.2
37 Woman's Day 1,592.72 1,809.86 -12.0 273,693,606 287,794,448 -4.9
38 Town & Country 1,587.18 1,736.39 -8.6 79,492,606 79,353,848 0.2
39 Glamour 1,571.28 1,897.10 -17.2 149,760,845 164,522,632 -9.0
40 Good Housekeeping 1,560.48 1,549.09 0.7 318,332,797 288,484,416 10.4
41 Rolling Stone 1,547.74 1,919.15 -19.4 156,901,986 171,977,469 -8.8
42 Source 1,517.95 1,648.19 -7.9 34,619,618 33,279,732 4.0
43 American Way 1,477.55 2,168.17 -31.9 33,206,076 44,772,732 -25.8
44 Southern Living 1,466.18 1,538.96 -4.7 148,295,561 142,631,692 4.0
45 Conde Nast Traveler 1,410.54 1,578.82 -10.7 76,967,052 80,260,932 -4.1
46 Boating 1,409.56 1,571.02 -10.3 40,127,193 41,408,681 -3.1
47 Transworld Snowboarding 1,402.08 1,226.11 14.4 17,148,130 14,910,386 15.0
48 Entrepreneur 1,388.49 1,785.03 -22.2 48,694,466 61,208,534 -20.4
49 Motorboating 1,372.70 1,683.57 -18.5 13,400,670 14,095,774 -4.9
50 O-The Oprah Magazine 1,371.24 905.15 51.5 145,256,383 50,880,502 185.5
51 U.S. News & World Report 1,365.14 1,857.41 -26.5 178,974,792 224,890,757 -20.4
52 Parents 1,360.17 1,596.38 -14.8 130,200,603 148,538,758 -12.4
53 Autoweek 1,336.37 1,527.49 -12.5 23,320,371 26,665,399 -12.5
54 Seventeen 1,335.82 1,447.79 -7.7 112,101,850 111,041,479 1.0
55 Cruising World 1,332.07 1,357.76 -1.9 18,959,440 17,930,654 5.7
56 ESPN Magazine 1,317.85 1,498.69 -12.1 123,554,263 112,804,677 9.5
57 Golf Magazine 1,315.90 1,441.12 -8.7 127,296,329 121,046,769 5.2
58 Golf Digest 1,315.39 1,507.11 -12.7 151,817,848 160,988,239 -5.7
59 Family Circle 1,292.78 1,282.47 0.8 245,714,689 237,782,171 3.3
60 Bon Appetit 1,286.53 1,369.06 -6.0 83,807,917 75,722,360 10.7
61 Redbook 1,275.05 1,476.79 -13.7 116,166,677 125,280,820 -7.3
62 Wired 1,264.57 2,300.63 -45.0 42,697,074 68,633,681 -37.8
63 Ride BMX 1,256.56 985.15 27.6 3,560,856 2,298,114 55.0
64 Gourmet 1,251.51 1,323.03 -5.4 61,330,542 61,636,494 -0.5
65 Ladies' Home Journal 1,219.57 1,288.03 -5.3 189,621,064 182,856,012 3.7
66 Food & Wine 1,214.35 1,266.59 -4.1 57,036,409 57,807,869 -1.3
67 Soap Opera Digest 1,209.59 1,219.83 -0.8 32,000,165 33,868,424 -5.5
68 Essence 1,208.35 1,231.46 -1.9 63,795,088 60,493,216 5.5
69 Cooking Light 1,198.16 1,182.65 1.3 64,506,218 58,081,164 11.1
70 Maxim 1,196.23 1,214.49 -1.5 152,887,326 115,267,382 32.6
71 Vibe 1,194.61 1,185.92 0.7 69,070,484 59,838,551 15.4
72 Red Herring 1,193.74 3,357.67 -64.5 45,617,681 87,147,116 -47.7
73 Self 1,174.85 1,306.80 -10.1 81,919,289 74,648,068 9.7
74 Allure 1,156.57 1,177.84 -1.8 63,454,675 56,328,494 12.7
75 Sunset 1,156.56 1,310.73 -11.8 82,875,473 87,098,158 -4.9
76 Cycle World 1,146.70 1,073.07 6.9 35,748,453 31,670,408 12.9
77 Road & Track 1,140.70 1,195.47 -4.6 65,011,252 68,659,750 -5.3
78 Black Enterprise 1,133.71 1,305.84 -13.2 38,454,679 37,368,358 2.9
79 Golf World 1,105.77 1,433.30 -22.9 25,144,295 27,520,600 -8.6
80 House & Garden 1,090.52 1,113.30 -2.1 50,221,623 44,471,442 12.9
81 Parenting 1,086.92 1,249.48 -13.0 112,607,808 108,319,271 4.0
82 Car and Driver 1,073.39 1,249.91 -14.1 107,672,123 117,721,032 -8.5
83 Money 1,067.15 1,338.01 -20.2 145,412,877 164,071,428 -11.4
84 Salt Water Sportsman 1,066.12 1,117.31 -4.6 12,884,739 12,516,467 2.9
85 Elle Decor 1,063.96 1,208.71 -12.0 46,286,074 49,012,023 -5.6
86 Reader's Digest 1,057.61 1,188.52 -11.0 265,804,376 274,995,892 -3.3
87 Teen People 1,050.47 1,044.32 0.6 76,693,647 67,305,123 14.0
88 Ebony 1,042.99 1,120.87 -7.0 57,437,125 58,786,567 -2.3
89 Country Living 1,040.37 1,091.68 -4.7 90,459,151 88,914,479 1.7
90 Prevention 1,028.49 1,157.77 -11.2 89,650,714 89,786,039 -0.2
91 Departures 1,024.53 1,123.97 -8.9 49,604,661 50,176,599 -1.1
92 Southwest Airlines Spirit 1,021.03 1,055.94 -3.3 18,779,583 17,682,678 6.2
93 Jet 999.90 991.87 0.8 26,179,058 24,646,197 6.2
94 Mens Journal 994.23 1,145.27 -13.2 56,450,353 55,818,815 1.1
95 Hemispheres 990.70 1,254.05 -21.0 42,346,220 51,876,957 -18.4
96 Fast Company 987.08 2,126.17 -53.6 49,459,408 77,350,521 -36.1
97 House Beautiful 978.48 1,173.53 -16.6 81,074,001 91,652,327 -11.5
98 Us Weekly 973.85 987.90 -1.4 56,409,267 52,798,654 6.8
99 Inc. 969.28 1,735.30 -44.1 71,788,933 125,250,375 -42.7
100 Spin 963.10 1,211.50 -20.5 40,286,079 47,609,078 -15.4
Source: Publishers Information Bureau and Taylor Nelson Sofres' CMR.
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