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PIB data 4th qtr 2002

Published on . 0

Magazine ad page leaders
For Jan-Dec 2002
Advertising Pages Advertising Dollars
RankMagazine20022001% change20022001% change
1 People Weekly 3,697.91 3,612.15 2.4 $713,638,543 $656,222,102 8.8
2 Forbes 3,504.60 3,735.37 -6.2 281,020,679 305,823,809 -8.1
3 Business Week 3,333.12 3,785.62 -12.0 351,561,105 394,302,612 -10.8
4 Fortune 3,331.42 4,011.50 -17.0 293,708,188 333,808,417 -12.0
5 In Style 3,030.54 2,961.59 2.3 264,470,598 238,437,517 10.9
6 Vogue 2,889.96 3,156.23 -8.4 187,789,281 201,693,314 -6.9
7 Transworld Skateboarding 2,884.59 2,545.17 13.3 26,262,808 21,251,821 23.6
8 Bride's 2,805.44 3,853.53 -27.2 96,366,996 127,565,478 -24.5
9 New York Magazine 2,512.36 2,764.18 -9.1 71,375,926 67,627,599 5.5
10 Sports Illustrated 2,498.59 2,385.58 4.7 644,386,187 570,981,290 12.9
11 TV Guide 2,457.94 2,765.24 -11.1 352,073,300 388,879,915 -9.5
12 Modern Bride 2,428.52 3,188.44 -23.8 80,714,798 107,272,419 -24.8
13 Time 2,350.56 2,400.20 -2.1 568,993,445 558,041,242 2.0
14 Power & Motoryacht 2,317.45 2,609.51 -11.2 26,514,674 27,725,627 -4.4
15 Bridal Guide 2,315.66 2,396.34 -3.4 54,083,817 50,885,883 6.3
16 Economist 2,307.75 2,585.33 -10.7 58,588,886 61,276,035 -4.4
17 New Yorker 2,231.48 2,104.92 6.0 123,925,408 102,607,451 20.8
18 Yachting 2,135.69 2,183.99 -2.2 21,269,346 19,832,729 7.2
19 PC Magazine 2,054.45 2,494.88 -17.7 165,554,249 186,036,767 -11.0
20 Newsweek 1,979.10 1,845.30 7.3 389,328,521 338,674,560 15.0
21 Vanity Fair 1,968.43 1,935.45 1.7 139,554,903 141,067,702 -1.1
22 Better Homes & Gardens 1,910.71 1,804.55 5.9 554,785,628 491,271,015 12.9
23 Martha Stewart Living 1,887.14 1,790.91 5.4 234,363,153 210,383,083 11.4
24 Entertainment Weekly 1,864.01 1,830.09 1.9 217,284,523 198,506,834 9.5
25 W 1,858.48 2,126.35 -12.6 102,536,185 128,537,217 -20.2
26 Cosmopolitan 1,854.38 1,964.30 -5.6 281,640,487 273,762,184 2.9
27 Muscle & Fitness 1,775.11 1,683.85 5.4 63,095,928 56,603,357 11.5
28 GQ 1,753.07 1,747.34 0.3 104,169,255 103,908,445 0.3
29 Architectural Digest 1,716.23 1,721.79 -0.3 88,364,758 85,092,824 3.9
30 Popular Photography 1,668.86 1,985.74 -16.0 77,453,239 86,756,262 -10.7
31 Marie Claire 1,626.80 1,613.97 0.8 110,900,030 99,900,166 11.0
32 Town & Country 1,619.15 1,587.18 2.0 85,198,867 79,492,606 7.2
33 Barron's 1,608.24 1,787.01 -10.0 47,324,984 50,289,966 -5.9
34 Glamour 1,541.17 1,571.28 -1.9 159,288,176 149,760,845 6.4
35 Elle 1,534.34 1,872.88 -18.1 108,507,692 122,668,080 -11.5
36 Rolling Stone 1,530.35 1,547.74 -1.1 159,223,190 156,901,986 1.5
37 Good Housekeeping 1,527.76 1,560.48 -2.1 343,254,274 318,332,797 7.8
38 Travel+Leisure 1,508.65 1,751.99 -13.9 100,159,572 115,227,026 -13.1
39 Woman's Day 1,502.50 1,592.72 -5.7 267,267,492 273,693,606 -2.4
40 Southern Living 1,491.05 1,466.18 1.7 156,591,293 148,295,561 5.6
41 Texas Monthly 1,482.20 1,597.42 -7.2 22,784,240 24,339,091 -6.4
42 ESPN Magazine 1,458.70 1,317.85 10.7 168,869,790 123,554,263 36.7
43 Parents 1,448.26 1,360.17 6.5 151,360,573 130,200,603 16.3
44 Harper's Bazaar 1,436.15 1,642.50 -12.6 99,841,279 105,561,010 -5.4
45 Golf Digest 1,429.38 1,315.39 8.7 94,736,446 151,817,848 -37.6
46 O, The Oprah Magazine 1,426.13 1,371.24 4.0 179,078,602 145,256,383 23.3
47 U.S. News & World Report 1,415.00 1,365.14 3.7 192,802,751 178,974,792 7.7
48 Transworld Snowboarding 1,377.32 1,402.08 -1.8 17,120,462 17,148,130 -0.2
49 Conde Nast Traveler 1,371.03 1,410.54 -2.8 74,029,665 76,967,052 -3.8
50 Soap Opera Digest 1,369.04 1,209.59 13.2 39,716,004 32,000,165 24.1
51 Golf Magazine 1,359.10 1,315.90 3.3 145,162,596 127,296,329 14.0
52 Seventeen 1,342.12 1,335.82 0.5 120,826,392 112,101,850 7.8
53 Entrepreneur 1,332.25 1,388.49 -4.1 47,988,280 48,694,466 -1.5
54 Family Circle 1,330.15 1,292.78 2.9 253,920,702 245,714,689 3.3
55 Golf World 1,268.20 1,105.77 14.7 22,570,932 25,144,295 -10.2
56 Redbook 1,262.79 1,275.05 -1.0 127,944,255 116,166,677 10.1
57 Cooking Light 1,257.82 1,198.49 5.0 77,538,389 64,506,218 20.2
58 Boating 1,248.31 1,409.56 -11.4 38,384,436 40,127,193 -4.3
59 Gourmet 1,241.11 1,251.51 -0.8 62,020,424 61,330,542 1.1
60 Motorboating 1,228.78 1,372.70 -10.5 12,652,375 13,400,670 -5.6
61 Food & Wine 1,226.15 1,216.02 0.8 65,499,733 57,130,639 14.7
62 Maxim 1,223.70 1,196.23 2.3 179,665,284 152,887,326 17.5
63 Ladies' Home Journal 1,215.49 1,219.57 -0.3 200,831,257 189,621,064 5.9
64 Allure 1,194.70 1,156.57 3.3 70,356,570 63,454,675 10.9
65 Road & Track 1,190.22 1,140.70 4.3 73,311,858 65,011,252 12.8
66 Source 1,187.90 1,517.95 -21.7 31,393,977 34,619,618 -9.3
67 Cruising World 1,184.39 1,332.07 -11.1 18,795,214 18,959,440 -0.9
68 Essence 1,178.35 1,208.35 -2.5 66,160,071 63,795,088 3.7
69 Vibe 1,175.01 1,194.61 -1.6 78,434,048 69,070,484 13.6
70 AutoWeek 1,154.38 1,336.37 -13.6 20,810,604 23,320,371 -10.8
71 Parenting 1,150.45 1,086.92 5.8 133,532,348 112,607,808 18.6
72 Self 1,146.51 1,174.85 -2.4 84,920,879 81,919,289 3.7
73 Robb Report 1,146.28 1,551.05 -26.1 20,834,095 28,097,913 -25.9
74 American Way 1,132.41 1,477.55 -23.4 26,920,979 33,206,076 -18.9
75 Bon Appetit 1,131.70 1,286.53 -12.0 75,511,515 83,807,917 -9.9
76 Country Living 1,121.05 1,040.37 7.8 110,146,650 90,459,151 21.8
77 Ebony 1,107.40 1,042.99 6.2 61,923,212 57,437,125 7.8
78 Car and Driver 1,096.60 1,073.39 2.2 115,681,196 107,672,123 7.4
79 Ride BMX 1,090.50 1,256.56 -13.2 3,682,718 3,560,856 3.4
80 Us Weekly 1,069.30 973.85 9.8 66,335,803 56,409,267 17.6
81 Sunset 1,066.63 1,156.56 -7.8 81,943,656 82,875,473 -1.1
82 Jet 1,047.00 999.90 4.7 28,230,312 26,179,058 7.8
83 Cycle World 1,041.18 1,146.70 -9.2 35,611,430 35,748,453 -0.4
84 House Beautiful 1,039.56 978.48 6.2 90,012,132 81,074,001 11.0
85 Salt Water Sportsman 1,023.84 1,066.12 -4.0 12,860,698 12,884,739 -0.2
86 Elle Decor 1,021.88 1,063.96 -4.0 47,128,766 46,286,074 1.8
87 Rosie 1,015.80 622.93 63.1 143,305,674 79,764,597 79.7
88 Lucky 1,012.70 733.18 38.1 39,831,215 23,954,816 66.3
89 Teen People 1,004.72 1,050.47 -4.4 76,829,286 76,693,647 0.2
90 National Enquirer 1,004.49 866.74 15.9 48,180,299 38,826,332 24.1
91 House & Garden 1,003.25 1,090.52 -8.0 48,734,789 50,221,623 -3.0
92 Prevention 990.92 1,028.49 -3.7 92,914,454 89,650,714 3.6
93 YM 990.86 764.30 29.6 100,208,047 67,708,024 48.0
94 Shape Magazine 989.09 855.69 15.6 88,814,532 72,911,193 21.8
95 Fitness 988.47 686.09 44.1 78,908,431 47,627,553 65.7
96 Black Enterprise 987.05 1,133.71 -12.9 35,639,900 38,454,679 -7.3
97 Reader's Digest 979.66 1,057.61 -7.4 266,856,307 265,804,376 0.4
98 Health 975.93 900.93 8.3 66,361,307 56,545,126 17.4
99 Southwest Airlines Spirit 951.43 1,021.03 -6.8 19,579,687 18,779,583 4.3
100 Men's Journal 921.51 994.23 -7.3 51,408,239 56,450,353 -8.9
Source: Publishers Information Bureau and Taylor Nelson Sofres' CMR.
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