PIB Full Year 2005

Published on .

Magazine ad page leaders
For Jan-Dec 2005
Advertising Pages Advertising Dollars
RankMagazine20052004% change20052004% change
1 People 3,852.97 3,622.82 6.4 $850,407,667 $768,985,890 10.6
2 The New York Times Magazine 3,783.70 3,467.89 9.1 373,777,871 308,724,253 21.1
3 InStyle 3,503.08 3,368.93 4.0 391,093,367 356,063,531 9.8
4 Forbes 3,359.36 3,460.11 -2.9 323,315,056 324,357,745 -0.3
5 Fortune 3,069.80 3,404.81 -9.8 312,699,073 326,254,883 -4.2
6 New York Magazine 3,041.79 2,651.68 14.7 176,013,589 135,977,922 29.4
7 Vogue 2,958.23 3,011.11 -1.8 345,472,253 315,865,575 9.4
8 Time Out New York 2,917.51 2,832.25 3.0 47,316,671 42,527,870 11.3
9 BusinessWeek 2,759.44 3,163.53 -12.8 332,400,680 365,291,540 -9.0
10 Bridal Guide 2,735.74 2,797.74 -2.2 97,378,681 94,287,089 3.3
11 Power & Motoryacht 2,424.10 2,358.91 2.8 63,293,765 57,444,715 10.2
12 Bride's 2,379.61 2,473.01 -3.8 151,520,402 147,154,270 3.0
13 Texas Monthly 2,371.48 1,972.89 20.2 83,663,672 63,353,140 32.1
14 Time 2,292.91 2,612.48 -12.2 631,755,594 687,379,962 -8.1
15 Yachting 2,222.36 2,318.78 -4.2 64,211,542 63,039,423 1.9
16 The New Yorker 2,219.75 2,288.06 -3.0 215,365,762 200,855,014 7.2
17 The Economist 2,155.33 2,198.09 -1.9 72,467,873 65,117,463 11.3
18 Better Homes & Gardens 2,133.18 2,057.83 3.7 800,006,493 715,335,253 11.8
19 Sports Illustrated 2,104.45 2,528.18 -16.8 623,539,376 721,246,250 -13.5
20 Vanity Fair 2,071.69 2,273.07 -8.9 258,765,445 256,533,167 0.9
21 Elle 2,066.94 1,867.26 10.7 214,814,374 181,934,283 18.1
22 Newsweek 1,984.43 2,230.66 -11.0 472,145,168 502,046,151 -6.0
23 W 1,978.01 2,015.00 -1.8 143,769,674 136,932,112 5.0
24 Modern Bride 1,975.41 2,044.58 -3.4 126,169,026 121,170,348 4.1
25 Transworld Skateboarding 1,894.16 2,098.31 -9.7 35,810,158 35,808,570 0.0
26 Entertainment Weekly 1,893.22 1,998.22 -5.3 253,854,002 253,398,748 0.2
27 Lucky 1,858.84 1,777.79 4.6 156,152,031 126,188,323 23.7
28 Cosmopolitan 1,811.36 1,868.58 -3.1 362,350,602 347,048,611 4.4
29 Us Weekly 1,802.19 1,638.21 10.0 200,848,445 144,342,207 39.1
30 O-The Oprah Magazine 1,797.72 1,591.07 13.0 244,131,121 207,184,381 17.8
31 Woman's Day 1,788.48 1,620.65 10.4 408,379,788 352,747,705 15.8
32 Town & Country 1,775.78 1,865.95 -4.8 132,371,364 128,796,196 2.8
33 Glamour 1,757.61 1,649.30 6.6 270,633,239 236,196,541 14.6
34 Real Simple 1,743.82 1,512.69 15.3 221,033,475 163,797,366 34.9
35 Good Housekeeping 1,742.95 1,671.82 4.3 477,701,230 435,063,748 9.8
36 Architectural Digest 1,711.54 1,714.80 -0.2 160,660,253 146,848,192 9.4
37 Rolling Stone 1,704.06 1,752.40 -2.8 215,505,704 199,392,532 8.1
38 U.S. News & World Report 1,681.06 1,691.18 -0.6 256,538,447 234,906,165 9.2
39 GQ 1,666.60 1,633.37 2.0 164,971,292 144,431,048 14.2
40 Muscle & Fitness 1,645.10 1,559.12 5.5 72,024,225 62,839,985 14.6
41 Travel & Leisure 1,628.48 1,700.72 -4.2 144,188,738 139,356,456 3.5
42 Harper's Bazaar 1,620.30 1,521.14 6.5 142,566,071 127,133,121 12.1
43 ESPN Magazine 1,620.14 1,657.38 -2.2 275,479,055 252,113,230 9.3
44 PC Magazine 1,612.22 1,998.37 -19.3 129,885,407 173,262,703 -25.0
45 Robb Report 1,586.75 1,437.25 10.4 35,740,943 29,770,414 20.1
46 Southern Living 1,577.03 1,404.63 12.3 218,101,475 176,293,875 23.7
47 Conde Nast Traveler 1,572.71 1,586.82 -0.9 136,907,518 127,509,660 7.4
48 Golf Digest 1,568.74 1,557.18 0.7 166,326,915 149,669,492 11.1
49 Ladies' Home Journal 1,549.67 1,451.22 6.8 339,434,348 293,971,222 15.5
50 American Way 1,533.92 1,300.56 17.9 42,322,739 33,953,149 24.7
51 Parenting 1,533.50 1,467.72 4.5 198,379,124 182,595,633 8.6
52 Cooking Light 1,507.86 1,472.03 2.4 125,867,862 112,067,475 12.3
53 Family Circle 1,502.01 1,371.59 9.5 333,620,358 300,274,634 11.1
54 Parents 1,484.51 1,466.77 1.2 194,717,567 180,299,440 8.0
55 Redbook 1,475.12 1,278.19 15.4 181,689,940 149,944,400 21.2
56 Southwest Airlines Spirit 1,456.99 1,128.09 29.2 40,744,120 29,410,661 38.5
57 Essence 1,454.99 1,494.17 -2.6 97,369,603 94,209,978 3.4
58 Allure 1,428.93 1,380.74 3.5 139,293,872 117,567,037 18.5
59 TV Guide* 1,427.68 2,276.72 -37.3 254,294,488 377,571,236 -32.6
60 Barron's 1,370.32 1,555.68 -11.9 51,154,019 54,525,082 -6.2
61 Shape Magazine 1,351.60 1,381.87 -2.2 156,697,209 143,243,053 9.4
62 Marie Claire 1,347.32 1,481.08 -9.0 125,803,892 125,197,506 0.5
63 Transworld Motocross 1,320.17 1,132.59 16.6 7,716,041 5,866,292 31.5
64 Food & Wine 1,305.54 1,385.41 -5.8 83,932,947 83,715,700 0.3
65 Golf Magazine 1,292.13 1,458.43 -11.4 178,931,573 186,934,446 -4.3
66 Boating 1,287.87 1,218.33 5.7 48,518,733 42,976,536 12.9
67 Popular Photography & Imaging 1,274.24 1,550.17 -17.8 119,293,113 131,992,976 -9.6
68 Ebony 1,258.66 1,135.33 10.9 76,198,576 67,252,960 13.3
69 Gourmet 1,257.57 1,364.12 -7.8 113,622,205 113,446,439 0.2
70 Entrepreneur 1,248.60 1,333.54 -6.4 89,707,596 84,216,145 6.5
71 Transworld Snowboarding 1,244.51 1,333.67 -6.7 21,254,349 21,929,366 -3.1
72 Vibe 1,242.09 1,174.74 5.7 111,237,756 101,278,241 9.8
73 Car & Driver 1,239.37 1,195.86 3.6 221,572,019 187,791,282 18.0
74 Country Living 1,235.39 1,180.90 4.6 160,852,644 140,528,610 14.5
75 Road & Track 1,214.60 1,236.67 -1.8 132,254,774 115,088,924 14.9
76 Prevention 1,211.54 1,181.10 2.6 141,773,436 129,421,218 9.5
77 Self 1,204.22 1,158.82 3.9 143,146,888 124,072,297 15.4
78 AutoWeek 1,203.40 1,237.28 -2.7 49,958,998 42,369,378 17.9
79 Motor Trend 1,192.67 1,148.47 3.8 156,272,021 137,611,564 13.6
80 Details 1,177.03 1,159.75 1.5 57,914,477 53,130,534 9.0
81 Soap Opera Digest 1,168.91 980.49 19.2 22,971,836 18,659,716 23.1
82 Elle Decor 1,163.89 1,113.89 4.5 78,780,749 68,677,703 14.7
83 Jet 1,159.95 1,064.68 8.9 33,173,098 30,963,379 7.1
84 Esquire 1,141.19 1,095.18 4.2 107,050,421 95,779,863 11.8
85 Black Enterprise 1,135.49 1,112.49 2.1 46,873,913 44,171,559 6.1
86 Golf World 1,135.42 1,128.31 0.6 31,889,610 26,766,937 19.1
87 Men's Health 1,117.04 1,109.42 0.7 149,168,146 135,774,328 9.9
88 Transworld Surf 1,106.54 1,036.72 6.7 10,400,339 8,120,545 28.1
89 Health 1,104.27 1,018.59 8.4 89,392,044 79,133,249 13.0
90 Wired 1,083.34 1,170.50 -7.4 64,511,033 60,339,150 6.9
91 Child 1,078.57 1,022.68 5.5 83,697,261 74,126,030 12.9
92 Money 1,063.22 1,090.38 -2.5 171,446,842 162,482,477 5.5
93 Reader's Digest 1,061.52 1,019.86 4.1 301,017,170 270,174,489 11.4
94 Sunset 1,051.57 1,022.50 2.8 101,059,800 90,764,471 11.3
95 Men's Journal 1,024.96 900.44 13.8 76,699,238 60,912,606 25.9
96 Salt Water Sportsman 1,014.25 1,113.62 -8.9 28,802,857 29,365,070 -1.9
97 Teen Vogue 1,000.36 782.63 27.8 77,669,560 35,596,484 118.2
98 Maxim 998.85 1,064.70 -6.2 194,281,126 186,588,947 4.1
99 Cycle World 995.57 939.39 6.0 43,727,647 37,036,453 18.1
100 Metropolitan Home 984.62 861.50 14.3 86,938,736 65,785,845 32.2
Source: Publishers Information Bureau. *These are only pages sold in TV Guide in its previous format as a digest. In October the publication changed format to a full size all color book and sold 171.86 pages for the rest of the year.
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