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PIB First Half 2005

Published on . 0

Magazine ad page leaders
For Jan-Jun 2005
Advertising Pages Advertising Dollars
RankMagazine20052004% change20052004% change
1 People 1,870.34 1,700.24 10.0 $412,560,151 $360,380,818 14.5
2 InStyle 1,645.13 1,525.66 7.8 183,467,712 158,765,886 15.6
3 The New York Times Magazine 1,604.61 1,533.18 4.7 158,072,292 125,001,751 26.5
4 Forbes 1,526.00 1,568.72 -2.7 146,795,044 148,225,827 -1.0
5 Time Out New York 1,452.64 1,360.08 6.8 23,938,114 20,522,804 16.6
6 Fortune 1,401.08 1,580.37 -11.3 142,007,881 150,334,556 -5.5
7 Bridal Guide 1,330.16 1,391.02 -4.4 47,171,481 45,043,266 4.7
8 New York Magazine 1,329.10 1,282.89 3.6 78,086,542 52,147,300 49.7
9 BusinessWeek 1,328.37 1,478.27 -10.1 159,688,658 169,392,366 -5.7
10 Bride's 1,279.88 1,381.24 -7.3 81,044,642 81,377,056 -0.4
11 Power & Motoryacht 1,198.25 1,212.82 -1.2 31,128,740 29,049,460 7.2
12 Vogue 1,196.10 1,241.61 -3.7 135,814,678 125,979,401 7.8
13 Yachting 1,124.80 1,155.39 -2.6 32,968,755 31,261,749 5.5
14 Modern Bride 1,091.89 1,128.76 -3.3 69,776,941 66,466,533 5.0
15 The Economist 1,083.10 1,160.59 -6.7 35,934,553 33,471,295 7.4
16 Better Homes & Gardens 1,026.50 1,033.00 -0.6 385,876,045 349,978,654 10.3
17 Texas Monthly 1,017.48 813.38 25.1 35,695,751 24,545,029 45.4
18 The New Yorker 1,010.94 1,005.10 0.6 96,306,418 86,195,363 11.7
19 Time 968.65 1,186.85 -18.4 268,512,508 311,894,968 -13.9
20 Sports Illustrated 962.03 1,152.68 -16.5 290,196,421 333,034,886 -12.9
21 TV Guide 947.37 1,192.53 -20.6 168,630,654 197,321,744 -14.5
22 Vanity Fair 935.92 932.72 0.3 116,809,342 103,948,367 12.4
23 Us Weekly 908.69 782.10 16.2 101,352,236 65,001,117 55.9
24 Newsweek 905.33 1,052.40 -14.0 217,031,449 235,436,026 -7.8
25 Transworld Skateboarding 895.58 1,048.42 -14.6 16,461,598 17,990,750 -8.5
26 Architectural Digest 882.23 859.36 2.7 82,912,903 71,430,675 16.1
27 Elle 862.17 751.76 14.7 89,466,553 71,759,139 24.7
28 Good Housekeeping 860.85 845.32 1.8 236,433,306 217,722,268 8.6
29 Woman's Day 859.50 822.72 4.5 196,277,376 174,328,413 12.6
30 Entertainment Weekly 843.40 951.20 -11.3 113,846,264 120,214,439 -5.3
31 O, The Oprah Magazine 834.00 710.43 17.4 113,449,875 92,050,400 23.2
32 Golf Digest 833.85 807.09 3.3 88,149,336 76,297,759 15.5
33 Cosmopolitan 830.45 863.57 -3.8 166,108,388 157,955,946 5.2
34 W 822.33 817.14 0.6 59,537,293 55,178,731 7.9
35 Southern Living 810.62 730.70 10.9 112,004,826 88,447,702 26.6
36 Town & Country 806.93 814.63 -0.9 61,062,558 54,081,137 12.9
37 PC Magazine 804.17 882.01 -8.8 70,076,967 75,591,182 -7.3
38 Travel & Leisure 791.42 834.48 -5.2 70,252,455 66,674,156 5.4
39 Glamour 785.02 699.53 12.2 120,346,625 98,696,234 21.9
40 Lucky 768.95 711.03 8.1 62,545,599 48,283,026 29.5
41 Boating 751.84 682.25 10.2 28,228,568 23,863,649 18.3
42 Muscle & Fitness 749.17 754.54 -0.7 32,664,770 29,855,164 9.4
43 Ladies' Home Journal 743.84 724.45 2.7 162,800,030 143,924,090 13.1
44 Real Simple 741.85 660.63 12.3 94,216,100 71,821,526 31.2
45 Rolling Stone 731.51 671.12 9.0 92,516,272 74,689,447 23.9
46 U.S. News & World Report 730.81 781.76 -6.5 108,541,259 108,199,773 0.3
47 Conde Nast Traveler 725.85 763.53 -4.9 63,023,008 59,745,169 5.5
48 Family Circle 721.69 679.00 6.3 160,069,939 150,700,780 6.2
49 ESPN, The Magazine 721.07 705.67 2.2 122,724,357 106,746,262 15.0
50 Barron's 716.90 780.93 -8.2 26,615,943 26,985,419 -1.4
51 Redbook 716.19 597.09 19.9 88,363,801 69,684,050 26.8
52 American Way 708.47 608.09 16.5 19,604,935 15,849,679 23.7
53 Cooking Light 699.93 684.15 2.3 58,413,473 51,539,860 13.3
54 Harper's Bazaar 695.66 641.14 8.5 61,076,264 52,970,737 15.3
55 Robb Report 692.00 592.33 16.8 15,641,245 12,222,944 28.0
56 Parents 687.11 725.92 -5.3 90,043,043 87,758,746 2.6
57 GQ 686.18 589.26 16.4 66,605,344 50,339,363 32.3
58 Golf Magazine 685.37 738.50 -7.2 94,911,767 93,540,060 1.5
59 Southwest Airlines Spirit 680.15 533.17 27.6 19,017,228 13,786,037 37.9
60 Golf World 671.11 650.05 3.2 18,777,129 15,467,465 21.4
61 Shape 669.34 641.67 4.3 77,641,178 66,562,086 16.6
62 Popular Photography & Imaging 662.88 779.41 -15.0 61,819,443 64,416,189 -4.0
63 Essence 657.22 690.78 -4.9 44,080,301 43,593,797 1.1
64 Parenting 644.55 632.29 1.9 83,137,012 78,356,382 6.1
65 Entrepreneur 642.93 702.35 -8.5 46,239,713 42,605,338 8.5
66 Allure 641.46 580.00 10.6 62,123,619 48,238,384 28.8
67 Transworld Motocross 618.13 511.08 20.9 3,619,597 2,649,320 36.6
68 Prevention 611.33 621.40 -1.6 69,894,837 66,623,841 4.9
69 Marie Claire 601.54 642.09 -6.3 56,109,103 53,226,224 5.4
70 Salt Water Sportsman 600.46 647.67 -7.3 17,023,836 16,778,569 1.5
71 Self 598.79 496.41 20.6 70,710,588 52,654,194 34.3
72 AutoWeek 595.43 579.01 2.8 24,804,645 16,724,890 48.3
73 Soap Opera Digest 593.29 527.23 12.5 11,641,529 9,949,696 17.0
74 Car & Driver 584.67 561.29 4.2 104,113,183 82,390,432 26.4
75 Road & Track 584.38 573.59 1.9 63,321,024 48,915,308 29.5
76 Vibe 575.49 518.71 10.9 51,523,460 44,796,561 15.0
77 Ebony 572.97 513.50 11.6 34,660,731 30,316,020 14.3
78 Motor Trend 569.08 542.64 4.9 74,483,186 64,107,561 16.2
79 Country Living 567.53 555.15 2.2 74,057,794 63,355,352 16.9
80 Gourmet 558.81 566.55 -1.4 50,427,683 45,645,175 10.5
81 Sunset 543.21 510.14 6.5 52,211,738 44,548,247 17.2
82 Health 542.86 502.47 8.0 43,992,880 38,695,160 13.7
83 Black Enterprise 539.93 524.73 2.9 22,209,298 20,815,482 6.7
84 Transworld Snowboarding 539.32 566.17 -4.7 9,035,281 9,646,984 -6.3
85 Food & Wine 532.10 594.80 -10.5 34,437,406 35,285,080 -2.4
86 Child 526.48 493.55 6.7 40,802,783 34,882,154 17.0
87 Details 522.84 508.10 2.9 25,735,999 23,184,312 11.0
88 Cycle World 513.77 470.63 9.2 22,556,569 17,811,600 26.6
89 Money 512.49 481.21 6.5 81,762,727 70,517,135 15.9
90 Motorboating 511.20 573.84 -10.9 13,824,500 14,479,075 -4.5
91 Jet 510.96 521.00 -1.9 14,784,259 15,439,811 -4.2
92 Men's Health 509.75 507.25 0.5 68,143,949 61,724,806 10.4
93 Elle Decor 505.29 501.21 0.8 34,465,039 29,355,932 17.4
94 Coastal Living 499.19 416.88 19.7 22,445,530 16,799,225 33.6
95 National Enquirer 494.86 458.64 7.9 37,643,030 32,364,595 16.3
96 Reader's Digest 494.39 501.61 -1.4 142,704,323 130,908,386 9.0
97 Transworld Surf 484.75 448.83 8.0 4,468,176 3,478,530 28.5
98 The Advocate 478.19 465.43 2.7 5,796,580 5,278,949 9.8
99 More 472.32 404.63 16.7 42,829,478 32,459,911 31.9
100 Maxim 468.11 474.97 -1.4 91,053,706 79,630,038 14.3
Note: PIB reported ad revenue has been restated to comply with a new methodology. PIB released the following explanation: Effective with the release of the June 2004 information on Monday, July 12, 2004, PIB magazine advertising revenue will be reported only on a national and regional, open rate card basis. First half 2004 PIB revenues reflect this change. Changes were made as part of PIB's ongoing commitment to provide consistent and verifiable data. All publications will now report revenue based on revised PIB guidelines that have removed the ability to report discretionary revenue (e.g. production and manufacturing premiums). The only premiums allowable in the revised guidelines are those for bleed, coloration, regional and demographic editions listed on individual magazine rate cards.
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