Publishers Information Bureau: Women's service mags up

By Published on .

Simply stated, the downturn's grip on magazines is not over yet. For the first nine months of the year, ad-page growth for all 230-plus magazines measured by Publishers Information Bureau was just 0.3%-a slowing rate of growth from the 1.8% increase posted for the first half and the 5.3% posted for the first quarter.

Still, surprising strength was shown among the traditional women's service magazines, which despite overall newsstand weaknesses (AA, Sept. 8) posted a string of strong increases ranging from Gruner & Jahr USA Publishing's Family Circle (up 8.6%) to Hearst Magazines' Redbook (up 24.6%). A glimmer of better times was glimpsed in the personal finance category, as both Time Inc.'s Money and the Hearst-Dow Jones & Co. co-venture SmartMoney turned in strong gains. But the three top business titles-McGraw-Hill Cos.' Business Week, Forbes and Time Inc.'s Fortune-remain mired in double-digit declines.

Conde Nast Publications' Wired, with a 31.9% gain, far outstripped G&J's Fast Company (down 4.3%) and Time Inc.'s Business 2.0 (up 4.5%).

Martha Stewart Living, battered by its founder's legal woes, posted the biggest ad-page decline, with its numbers dropping 31.4%. Earlier this month the company announced it would lower rate base, the guaranteed circulation to advertisers, in 2004 to 1.8 million from its current 2.3 million.

Most Popular
In this article: