To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Top 100 Interactive Agencies 2002 ed.

Published on . 0

Read the main story:
THE AD AGE ANNUAL INTERACTIVE AGENCY REPORT
Cost-cutting, Layoffs, Office Closings Were 2001 Strategies

THE BIG PICTURE: During 2001, the top 200 agencies took in $2,304,998,000 for providing interactive advertising services in the U.S. This was a 28.6% drop from the $3,228,787,000 taken in during 2000.


Advertising Agencies Ranked by Revenue
from U.S. Interactive Marketing Operations
Rank . Interactive marketing revenue
2001 2000 Agency (parent [network]) Headquarters20012000% change
12 DigitasBoston235,514288,154-18.3
21Scient(1)New York166,000689,000-75.9
34Euro RSCG Interaction(2) (Havas Advertising)New York161,000157,0002.5
47Grey Digital Marketing(3) (Grey Worldwide)New York128,000118,0008.5
55Agency.com(4)*New York91,500154,000-40.6
610 Ogilvy & Mather Interactive (Ogilvy & Mather [WPP])New York84,50083,8000.8
78Modem Media (Interpublic)Norwalk, Conn.72,641111,774-35.0
83 RazorfishNew York65,148179,682-63.7
913 R/GA (FCB Group [Interpublic])New York51,00050,0002.0
109Organic(5)*San Francisco44,600111,214-59.9
1111LanteChicago42,00076,000-44.7
1212Novo/Giant Step ( Leo Burnett [Bcom3])San Francisco41,23257,817-28.7
1317digital@jwtNew York39,40034,20015.2
1414Zentropy Partners (McCann-Erickson [Interpublic])Hollywood, Calif.39,00044,000-11.4
1515IconMedialab North AmericaNew York37,00042,000-11.9
1623Tribal DDB (DDB [Omnicom])New York35,08823,25150.9
176Viant Corp.Boston34,606127,162-72.8
1826 AKQASan Francisco33,00020,00065.0
1916Draft Digital ( Lowe [Interpublic])Chicago30,41836,509-16.7
2019Critical Mass (Omnicom)Chicago30,00032,400-7.4
2018Fry MultimediaAnn Arbor, Mich.30,00033,700-11.0
2224 TMP WorldwideNew York29,72921,88835.8
2322iDeutsch (Lowe [Interpublic])New York28,40023,40021.4
2421WirestoneEmeryville, Calif.24,60027,600-10.9
2530Macquarium Intelligent CommunicationsAtlanta22,60018,50022.2
2626blue dingoNew York21,00020,0005.0
2742Freestyle InteractiveSan Francisco20,50011,00086.4
2831FCBi (FCB Group [Interpublic])New York20,10018,00011.7
2936 Carat Interactive(6)Boston20,00014,00042.9
3033Medical Broadcasting Co.Philadelphia19,10016,80013.7
31207AnswerThinkAtlanta19,000NANA
3238 VML (WPP [WPP])Kansas City, Mo.17,60912,12245.3
3335DVC WorldwideMorristown, N.J.17,40014,28121.8
3425SlingshotDallas17,10021,000-18.6
3534 Campbell-Ewald Digital (Interpublic)Warren, Mich.16,23415,0717.7
3641 IMC2Dallas14,00011,50021.7
3737Harte-Hanks Direct & InteractiveLanghorne, Pa.13,83213,898-0.5
3844rpinteractiveSanta Monica, Calif.12,60010,20023.5
3940GenexLos Angeles11,19011,600-3.5
4026XceedLos Angeles10,00020,000-50.0
4180Ryan PartnershipWestport, Conn.9,9144,062144.1
4247Richards GroupDallas9,8759,1008.5
4366One to One InteractiveBoston9,7005,66171.3
4464chemistri (Leo Burnett [Bcom3])Chicago9,6505,87164.4
4549EnlightenAnn Arbor, Mich.9,5008,50011.8
4653Carlson Marketing GroupMinneapolis9,1527,66319.4
4763360 YouthCranbury, N.J.9,0006,00050.0
4820LB Works (Leo Burnett [Bcom3])Chicago8,94729,651-69.8
4962 Mullen (Lowe [Interpublic])Wenham, Mass.8,9376,01248.7
5054Targetbase (Omnicom)Irving, Texas8,4797,50413.0
5167Ted Barkus Co.Philadelphia8,4755,27560.7
5231GageMinneapolis8,27418,000-54.0
5329CCG.XM Worldwide (Cordiant)New York8,04919,265-58.2
5448DNA StudioBeverly Hills, Calif.7,8918,713-9.4
5555Apollo InteractiveCulver City, Calif.7,8007,5004.0
5646Blue Diesel (inChord Communications)Westerville, Ohio7,7679,200-15.6
5759Blast RadiusNew York7,3146,7198.9
5858 Cramer-KrasseltChicago7,3006,8007.4
59208 Bernstein-Rein AdvertisingKansas City, Mo.7,278NANA
6052Risdall Linnihan AdvertisingNew Brighton, Minn.7,2697,791-6.7
6143Nine Dots (Maxxcom)Portland, Ore.7,15710,680-33.0
6250LeapnetChicago7,0008,000-12.5
6275Target Market InteractiveLos Angeles7,0005,00040.0
6461White HorsePortland, Ore.6,7186,4823.6
6545Digital PulpNew York6,5009,500-31.6
6557Martin-Williams (i) Group (Omnicom)Minneapolis6,5007,100-8.5
6739SF InteractiveSan Francisco6,40012,100-47.1
6870Cohesion (Hawkeye Communications)Kent, Wash.6,0675,11018.7
6974RefineryHuntingdon Valley, Pa.6,0635,07719.4
70218Intercept InteractiveNew York5,500NANA
7160Atmosphere Interactive ( BBDO [Omnicom])New York5,5006,678-17.7
7284Sharpe PartnersNew York5,4343,83441.7
7368Ripple Effects InteractivePittsburgh5,4005,2003.8
7456i-FrontierPhiladelphia5,3887,362-26.8
75115 iCrossingScottsdale, Ariz.5,2001,600225.0
7673Integer Group (Omnicom)Golden, Colo.5,1205,1030.3
77226Y+R2.1 ( Young & Rubicam [WPP])New York4,700NANA
7883ExpidantIndianapolis4,6153,99715.5
7978 Bridge WorldwideCincinnati4,2044,327-2.9
8086Fuse InteractiveLaguna Beach, Calif.4,0003,50014.3
8165Aspen InteractiveLos Angeles3,8405,826-34.1
8291Brierley & Partners (WPP [WPP])Dallas3,8193,16820.6
8385.Com MarketingWinter Park, Fla.3,7943,7860.2
84219Jordan Tamraz Caruso Advertising*Chicago3,655NANA
85161 Cline Davis & Mann (Omnicom)New York3,614524589.3
8686Renegade Marketing Group (Dentsu)New York3,6003,5002.9
8788HSR Business to BusinessCincinnati3,5673,4413.7
88103GodwinGroupJackson, Miss.3,5672,09070.7
89130Hill, Holliday, Connors, Cosmopulos (McCann-Erickson [Interpublic])Boston3,4971,149204.3
90105Insight Interactive GroupPhiladelphia3,4002,00070.0
91102Kupper Parker CommunicationsSt. Louis3,1252,15545.0
9293QLM MarketingPrinceton, N.J.3,1012,9545.0
9390Backe CommunicationsArdmore, Pa.3,1003,245-4.5
9472Blattner BrunnerPittsburgh3,0295,103-40.6
9595Clarion Marketing & Comms. (D'Arcy [Bcom3])Greenwich, Conn.2,9722,7767.1
96107Directech eMergeBurlington, Mass.2,8001,80055.6
9796141 Communicator (Bates [Cordiant])Chicago2,7502,7001.9
9781WestWayneAtlanta2,7504,000-31.3
9979Dennis InteractiveNew York2,5424,100-38.0
10077 360iAtlanta2,5004,500-44.4
10076AddwaterSan Francisco2,5004,700-46.8
100110CGNBoston2,5001,75042.9
100107Ignited MindsLos Angeles2,5001,80038.9
104116DotgluNew York2,4741,58656.0
105154Merkley Newman Harty & Partners (Omnicom)New York2,350603289.4
106106Catalyst CommunicationsSouth Plainfield, N.J.2,3371,93121.0
107176Marketing Drive Worldwide (FCB [Interpublic])Norwalk, Conn.2,263320607.2
108136Douglas-DanielleChicago2,2251,000122.5
10992 Martin Agency (Lowe [Interpublic])Richmond, Va.2,2063,046-27.6
110100FocintNew York2,2002,300-4.3
11197Biggs Gilmore CommunicationsKalamazoo, Mich.2,1202,474-14.3
11268K2 DigitalNew York2,1005,200-59.6
113114Zipatoni Co. (Lowe [Interpublic])St. Louis2,0111,60725.2
114101Accel Healthcare Communications (Omnicom)New York2,0052,166-7.4
115213Flynn, Sabatino & DayMiamisburg, Ohio1,964NANA
11670Margeotes/Fertitta & Partners (Maxxcom)New York1,8905,110-63.0
11750Clear Ink Corp.Berkeley, Calif.1,8008,000-77.5
11781Mass Transit InteractiveNew York1,8004,000-55.0
119119Pacific CommunicationsCosta Mesa, Calif.1,7821,46022.0
120120Arras GroupCleveland1,7741,43223.9
121118Diccicco Battista CommunicationsHorsham, Pa.1,7601,50517.0
12299Laughlin/ConstableMilwaukee1,7552,420-27.5
123122Ruckus InteractiveSt. Paul, Minn.1,7481,38526.2
124149Elias/Savion AdvertisingPittsburgh1,704732132.8
125145greater than oneNew York1,670750122.7
126126Odyssey Systems (epb Communications [Panoramic])Philadelphia1,6641,20038.6
127107Princeton PartnersPrinceton, N.J.1,6561,800-8.0
12894digitaria InteractiveSan Diego1,5002,800-46.4
128145E. James White CommunicationsHerndon, Va.1,500750100.0
130128Roska DirectMontgomeryville, Pa.1,4851,18525.3
131121Sullivan Higdon & SinkWichita, Kan.1,4421,4320.7
132123Maddock DouglasElmhurst, Ill.1,4381,3824.0
13398Leary & TizianiSharon, Mass.1,3802,440-43.4
134209Berry NetworkDayton, Ohio1,300NANA
134124SG&WMontville, N.J.1,3001,3000.0
136111Lord, Sullivan & YoderColumbus, Ohio1,2621,750-27.9
137158StrategixBaltimore1,211546121.9
138126Square OneDallas1,2001,2000.0
139134Rives CarlbergHouston1,1141,0318.1
140131Communications PlusNew York1,0981,112-1.3
141211Cooper & HayesCoral Gables, Fla.1,061NANA
142117Welch Nehlen Groome AdvertisingGarden City, N.Y.1,0231,567-34.7
143145Mackenzie Marketing (Maxxcom)Minneapolis1,00075033.3
144135FKQ Advertising MarketingClearwater, Fla.9761,020-4.3
145140Ventura AssociatesNew York9718978.2
146144Eric Mower & AssociatesSyracuse, N.Y.94179118.9
147188IMCHolmdel, N.J.900200350.0
148142Hughes GroupSt. Louis856869-1.5
149132Power CreativeLouisville, Ky.8311,100-24.5
150156Promotion Group CentralChicago81959837.0
151141Media LogicAlbany, N.Y.816894-8.7
152151Bennett Kuhn VarnerAtlanta81070015.7
153223Trahan, Burden & CharlesBaltimore800NANA
154138PriceWeberLouisville, Ky.786978-19.6
155155Andexler.comChicago78060030.0
156125Cooper Leder MarketingMineola, N.Y.7081,238-42.8
157133Phelps GroupSanta Monica, Calif.7011,075-34.8
158164RTC Relationship Marketing (WPP)Washington70050040.0
159157Crossbow GroupWestport, Conn.68858617.3
160159Alison & AssociatesAugusta, Ga.68454026.7
161129Townsend AgencyRosemont, Ill.6831,150-40.6
162152OTT CommunicationsLouisville, Ky.6826662.4
163167Gold & AssociatesPonte Vedra Beach, Fla.65047038.3
163217Hitchcock Fleming & AssociatesAkron, Ohio650NANA
163153Ovation Advertising & MarketingLa Crosse, Wis.6506500.0
166210Butler, Shine & SternSausalito, Calif.630NANA
167174FireFlyHonolulu63033488.6
168163Bailey LauermanLincoln, Neb.61950722.1
169179Ketchum Directory Advertising (Omnicom)Chicago600300100.0
170187Publicis Sanchez & Levitan (Publicis Worldwide)Miami600200199.8
171175Rodgers TownsendSt. Louis59932584.2
172143Keiler & Co.Farmington, Conn.590809-27.1
173139DCA Advertising (Dentsu)New York575952-39.7
174181Sudler & Hennessey (Young & Rubicam [WPP])New York55429687.2
175162NKH&WKansas City, Mo.5405145.1
176212Cossette Post (Cossette Communication Group)New York525NANA
177160Star GroupCherry Hill, N.J.525536-2.0
178214Gearon HoffmanBoston500NANA
178221Magnani Continuum MarketingChicago500NANA
178179Seiden GroupNew York50030066.7
178136Ziccardi Partners Frierson MeeNew York5001,000-50.0
182196Howard, Merrell & Partners (Lowe [Interpublic])Raleigh, N.C.49292433.3
183197Imazing!Little Rock, Ark.48052829.5
184166Waldbillig & Besteman*Madison, Wis.479487-1.6
185169ENA Marketing & AdvertisingShrewsbury, N.J.4584472.6
186215Grafik Marketing CommunicationsAlexandria, Va.449NANA
187183Roberts CommunicationsRochester, N.Y.44725078.8
188170Malcolm Marketing CommunicationsMadison, Wis.4103875.8
189150RB/DigitalNaperville, Ill.410710-42.3
190165NorthlichCincinnati378491-23.0
191172Grant JacobyChicago3603454.3
192176Krell AdvertisingFlemington, N.J.3403206.3
192182Swanson Russell AssociatesLincoln, Neb34026926.4
194191Henderson AdvertisingGreenville, S.C.31918869.8
195171Marcus ThomasBeachwood, Ohio312354-11.9
196193Marquette GroupPeoria, Ill.30318068.3
197185CPS DirectWoburn, Mass.30023825.8
198224VisetaAustin, Texas298NANA
199184e2.Interactive (Veritas Group)New York29124419.7
20089TargetCom (Maxxcom)Chicago2913,339-91.3
Notes: Dollars are in thousands. *Figures estimated by Ad Age. Rankings for 2000 are based on data reported to Ad Age in 2002. Parent companies and agency networks shown with the interactive agency may not own 100% of the agency. 1) Scient merged with iXL in August 2001. Figures are the combined pro forma totals for both years. 2) Euro RSCG Interaction is the consolidated total for all interactive shops in the Euro RSCG network. 3) Grey Digital Marketing is the consolidated total for all interactive shops in the Grey Worldwide network. 4) Agency.com was bought out by Seneca Investments in October 2001. Seneca also merged Red Sky Interactive into Agency.com. 5) Organic's publicly traded shares were bought out by Seneca Investments at the end of 2001. 6) Carat Interactive bought Lot21, San Francisco, and Vizium, Framingham, Mass., in January of 2002. Methodologies for this report are identical to the Agency Report (April 22). This ranking was revised as of June 11, 2002 to account for additional agencies not included in the report on May 24, 2002.
In this article:

Read These Next