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Top 100 PIB magazines 4th qtr 2004

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Magazine ad page leaders
For Jan-Dec 2004
Advertising Pages Advertising Dollars
RankMagazine20042003% change20042003% change
1 People 3,622.82 3,705.31 -2.2 $768,985,890 $751,027,297 2.4
2 Forbes 3,469.95 3,116.56 11.3 325,361,299 269,568,268 20.7
3 New York Times Magazine 3,467.89 3,363.20 3.1 308,724,253 264,802,518 16.6
4 Fortune 3,404.81 3,054.14 11.5 327,351,687 283,063,991 15.6
5 InStyle 3,368.93 3,045.65 10.6 357,518,817 292,947,383 22.0
6 BusinessWeek 3,163.53 3,034.65 4.2 365,561,527 336,786,583 8.5
7 Vogue 3,011.11 2,958.11 1.8 317,393,526 284,653,911 11.5
8 Bridal Guide 2,797.74 3,128.05 -10.6 94,287,089 97,613,656 -3.4
9 New York 2,651.98 2,457.44 7.9 127,023,479 106,682,657 19.1
10 Time 2,612.48 2,368.19 10.3 700,069,079 601,701,386 16.3
11 Sports Illustrated 2,528.18 2,338.10 8.1 726,352,285 642,753,186 13.0
12 Bride's Magazine 2,473.01 2,956.50 -16.4 147,154,270 168,152,196 -12.5
13 Power & Motoryacht 2,358.91 2,248.07 4.9 57,444,715 51,871,948 10.7
14 Yachting 2,318.78 2,096.19 10.6 63,039,423 53,308,899 18.3
15 The New Yorker 2,288.06 2,280.24 0.3 201,619,934 182,253,778 10.6
16 TV Guide 2,276.72 2,453.88 -7.2 377,571,236 375,489,413 0.6
17 Vanity Fair 2,273.07 2,079.00 9.3 256,976,620 212,078,450 21.2
18 Newsweek 2,230.66 2,088.04 6.8 510,956,059 445,425,990 14.7
19 Economist 2,198.09 2,142.50 2.6 65,117,463 54,627,822 19.2
20 Better Homes & Gardens 2,057.83 2,116.81 -2.8 712,281,507 663,390,834 7.4
21 Transworld Skateboarding 2,046.13 2,496.38 -18.0 35,906,131 39,643,286 -9.4
22 Modern Bride 2,044.58 2,116.88 -3.4 121,202,452 119,812,813 1.2
23 W 2,039.00 1,965.11 3.8 138,861,602 123,586,684 12.4
24 PC Magazine 1,998.37 1,969.94 1.4 173,262,703 162,281,200 6.8
25 Entertainment Weekly 1,998.22 1,929.76 3.5 253,398,748 232,961,658 8.8
26 Texas Monthly 1,972.89 1,815.15 8.7 63,353,140 55,176,181 14.8
27 Cosmopolitan 1,868.58 1,784.25 4.7 347,403,823 310,371,155 11.9
28 Town & Country 1,867.77 1,598.03 16.9 128,767,459 102,611,157 25.5
29 Elle 1,867.26 1,656.18 12.7 183,018,713 150,102,667 21.9
30 Lucky 1,777.79 1,478.00 20.3 127,259,119 88,359,476 44.0
31 Rolling Stone 1,752.40 1,633.21 7.3 199,392,532 176,866,339 12.7
32 Architectural Digest 1,714.80 1,696.47 1.1 147,179,208 132,474,905 11.1
33 Travel+Leisure 1,698.85 1,648.82 3.0 139,932,169 125,835,772 11.2
34 U.S. News & World Report 1,691.18 1,448.90 16.7 245,111,810 202,243,482 21.2
35 Good Housekeeping 1,671.82 1,687.73 -0.9 434,580,726 415,695,190 4.5
36 ESPN The Magazine 1,657.38 1,550.64 6.9 252,113,230 214,176,231 17.7
37 Glamour 1,649.30 1,542.78 6.9 236,854,543 206,005,375 15.0
38 Us Weekly 1,638.21 1,283.99 27.6 144,342,207 90,814,677 58.9
39 GQ 1,634.37 1,612.86 1.3 144,860,857 131,118,470 10.5
40 Woman's Day 1,619.95 1,671.76 -3.1 350,406,033 335,713,051 4.4
41 O, The Oprah Magazine 1,590.93 1,445.54 10.1 207,166,579 180,837,648 14.6
42 Conde Nast Traveler 1,586.82 1,424.99 11.4 127,681,879 107,633,208 18.6
43 Muscle & Fitness 1,559.12 1,417.50 10.0 62,839,985 53,532,358 17.4
44 Barron's 1,555.68 1,434.82 8.4 54,559,036 47,957,860 13.8
45 Popular Photography & Imaging 1,550.17 1,560.28 -0.6 131,992,976 124,524,555 6.0
46 Harper's Bazaar 1,521.14 1,160.90 31.0 127,121,731 89,510,763 42.0
47 Real Simple 1,512.69 1,229.80 23.0 163,797,366 101,512,601 61.4
48 Golf Digest 1,496.85 1,512.08 -1.0 143,659,721 130,915,566 9.7
49 Essence 1,494.17 1,389.07 7.6 94,209,978 81,446,323 15.7
50 Marie Claire 1,481.08 1,569.81 -5.7 125,127,277 121,264,390 3.2
51 Cooking Light 1,472.03 1,387.41 6.1 111,671,005 94,704,698 17.9
52 Parenting 1,467.72 1,308.31 12.2 183,388,918 156,821,273 16.9
53 Parents 1,466.77 1,571.95 -6.7 180,606,774 179,608,096 0.6
54 Golf Magazine 1,458.43 1,367.08 6.7 187,173,149 159,373,149 17.4
55 Ladies' Home Journal 1,451.22 1,510.82 -3.9 291,760,783 278,004,920 4.9
56 Robb Report 1,437.25 1,249.08 15.1 29,770,414 24,511,794 21.5
57 Southern Living 1,404.63 1,522.53 -7.7 176,293,875 171,221,802 3.0
58 Shape 1,381.87 1,113.69 24.1 143,283,713 110,426,523 29.8
59 Allure 1,380.74 1,288.57 7.2 118,618,351 104,092,067 14.0
60 Food & Wine 1,374.78 1,310.86 4.9 84,550,403 74,721,520 13.2
61 Family Circle 1,371.59 1,464.03 -6.3 298,431,847 318,107,605 -6.2
62 Gourmet 1,364.12 1,264.99 7.8 113,584,851 94,750,291 19.9
63 Transworld Snowboarding 1,333.67 1,357.23 -1.7 21,929,366 22,401,375 -2.1
64 Entrepreneur 1,333.54 1,352.11 -1.4 84,216,145 77,653,241 8.5
65 American Way 1,300.56 1,107.59 17.4 34,021,316 28,438,978 19.6
66 Redbook 1,278.19 1,446.67 -11.6 149,740,710 160,089,488 -6.5
67 AutoWeek 1,237.28 1,193.34 3.7 42,369,378 31,554,171 34.3
68 Road & Track 1,236.67 1,225.69 0.9 115,088,924 100,751,729 14.2
69 Boating 1,218.33 1,167.91 4.3 42,976,536 39,094,272 9.9
70 Car and Driver 1,195.86 1,169.27 2.3 187,791,282 154,377,945 21.6
71 Prevention 1,181.45 1,018.36 16.0 129,422,530 103,865,425 24.6
72 Country Living 1,179.90 1,175.46 0.4 140,057,945 126,459,028 10.8
73 Vibe 1,174.74 1,266.78 -7.3 101,278,241 101,781,073 -0.5
74 Wired 1,170.50 1,013.58 15.5 60,533,976 47,465,329 27.5
75 Details 1,159.75 1,019.18 13.8 53,179,882 43,400,490 22.5
76 Self 1,158.82 1,156.92 0.2 124,408,433 114,804,181 8.4
77 Bon Appetit 1,150.45 1,174.57 -2.1 107,327,458 98,606,698 8.8
78 Motor Trend 1,148.47 1,088.82 5.5 137,611,564 133,805,664 2.8
79 Ebony 1,135.33 1,181.22 -3.9 67,252,960 68,323,108 -1.6
80 Golf World 1,128.31 917.70 22.9 26,766,937 20,328,536 31.7
81 Southwest Airlines Spirit 1,128.09 1,045.41 7.9 29,444,656 24,867,774 18.4
82 Elle Decor 1,113.89 1,079.07 3.2 68,677,703 56,775,467 21.0
83 Salt Water Sportsman 1,113.62 1,105.09 0.8 29,365,070 27,492,896 6.8
84 Black Enterprise 1,112.49 970.57 14.6 44,171,559 36,878,394 19.8
85 Men's Health 1,109.31 973.06 14.0 136,034,373 110,420,135 23.2
86 Esquire 1,095.18 982.68 11.4 95,738,121 78,614,354 21.8
87 Money 1,090.38 990.91 10.0 165,278,036 143,226,606 15.4
88 Maxim 1,064.70 1,124.39 -5.3 186,588,947 184,467,288 1.2
89 Jet 1,064.68 1,046.94 1.7 30,963,379 29,483,622 5.0
90 Source 1,040.62 1,172.92 -11.3 34,401,656 37,864,519 -9.1
91 Transworld Surf 1,036.72 836.17 24.0 8,120,545 6,078,441 33.6
92 Child 1,022.68 995.21 2.8 74,389,310 68,534,903 8.5
93 Sunset 1,022.50 1,065.02 -4.0 90,764,471 86,454,831 5.0
94 Reader's Digest 1,019.86 931.19 9.5 270,174,489 250,238,536 8.0
95 Health 1,018.59 1,037.76 -1.8 78,597,189 76,047,883 3.4
96 Motorboating 1,013.17 1,068.85 -5.2 25,771,552 25,373,455 1.6
97 Fitness 1,002.39 962.84 4.1 116,396,293 94,683,723 22.9
98 Soap Opera Digest 980.49 1,099.45 -10.8 18,659,716 19,537,043 -4.5
99 Ski 957.87 948.32 1.0 46,186,248 41,814,094 10.5
100 Country Home 956.62 961.82 -0.5 151,734,457 130,661,611 16.1
Source: Publishers Information Bureau
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