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Top 100 PIB magazines by ad pages, 3rd qtr 2004

Published on . 0

Magazine ad page leaders
For Jan-Sep 2004
Advertising Pages Advertising Dollars
RankMagazine20042003% change20042003% change
1 People Weekly 2,551.84 2,668.65 -4.4 $539,692,460 $537,737,584 0.4
2 Bridal Guide 2,442.58 2,585.43 -5.5 81,926,324 83,889,024 -2.3
3 In Style 2,373.28 2,191.65 8.3 251,002,523 207,619,949 20.9
4 New York Times Magazine 2,340.40 2,196.94 6.5 203,649,527 172,057,906 18.4
5 Forbes 2,336.88 1,943.16 20.3 214,008,835 166,450,446 28.6
6 Fortune 2,318.71 2,075.19 11.7 222,682,390 192,547,025 15.7
7 Vogue 2,120.35 2,124.70 -0.2 221,452,792 201,063,541 10.1
8 Bride's 2,090.46 2,500.90 -16.4 124,005,741 142,502,814 -13.0
9 BusinessWeek 2,074.08 2,022.82 2.5 239,006,397 224,053,757 6.7
10 Sports Illustrated 1,847.09 1,668.78 10.7 532,915,583 458,832,561 16.1
11 New York Magazine 1,819.24 1,683.10 8.1 79,965,692 73,367,233 9.0
12 Time 1,797.36 1,617.15 11.1 484,204,591 406,479,408 19.1
13 Power & Motoryacht 1,742.99 1,638.32 6.4 41,963,670 37,590,442 11.6
14 TV Guide 1,704.50 1,796.77 -5.1 282,026,901 275,233,760 2.5
15 Yachting 1,679.58 1,486.01 13.0 45,506,627 38,593,156 17.9
16 Economist 1,634.09 1,519.00 7.6 47,570,524 38,747,020 22.8
17 Modern Bride 1,529.83 1,565.39 -2.3 90,454,916 88,631,061 2.1
18 New Yorker 1,523.65 1,503.59 1.3 133,154,631 119,345,521 11.6
19 Better Homes & Gardens 1,522.81 1,521.68 0.1 520,882,504 482,277,218 8.0
20 Transworld Skateboarding 1,519.54 1,947.39 -22.0 27,620,812 31,048,350 -11.0
21 Newsweek 1,518.61 1,395.14 8.9 349,814,301 295,459,540 18.4
22 Vanity Fair 1,475.49 1,404.18 5.1 165,964,150 141,479,449 17.3
23 Entertainment Weekly 1,387.50 1,307.40 6.1 175,628,573 158,125,467 11.1
24 W 1,363.76 1,325.33 2.9 92,526,453 83,098,195 11.3
25 Cosmopolitan 1,361.50 1,328.95 2.4 251,978,923 230,847,568 9.2
26 PC Magazine 1,316.79 1,328.74 -0.9 113,530,971 109,340,114 3.8
27 Texas Monthly 1,262.19 1,168.76 8.0 39,460,987 35,021,848 12.7
28 Elle 1,223.55 1,161.09 5.4 119,152,720 104,628,430 13.9
29 U.S. News & World Report 1,209.08 1,007.65 20.0 176,535,306 138,716,624 27.3
30 ESPN Magazine 1,208.29 1,131.89 6.7 183,990,262 156,486,546 17.6
31 Travel+Leisure 1,197.12 1,142.06 4.8 97,861,424 86,760,122 12.8
32 Architectural Digest 1,196.38 1,211.82 -1.3 101,454,556 93,889,919 8.1
33 Rolling Stone 1,190.09 989.13 20.3 134,566,445 106,839,346 26.0
34 Woman's Day 1,188.91 1,214.41 -2.1 253,793,136 239,672,664 5.9
35 Lucky 1,181.34 1,045.86 13.0 83,272,137 61,788,941 34.8
36 Good Housekeeping 1,166.69 1,212.78 -3.8 301,923,111 298,286,050 1.2
37 Muscle & Fitness 1,165.06 1,065.68 9.3 46,558,230 40,482,236 15.0
38 Us Weekly 1,157.85 924.79 25.2 99,781,518 65,487,075 52.4
39 Town & Country 1,153.11 984.50 17.1 77,749,642 61,461,858 26.5
40 Popular Photography & Imaging 1,144.75 1,131.86 1.1 96,384,744 89,873,172 7.2
41 Golf Digest 1,141.00 1,163.66 -1.9 109,006,530 100,363,792 8.6
42 Glamour 1,129.14 1,151.27 -1.9 161,359,557 154,000,045 4.8
43 Barrons 1,124.10 1,033.83 8.7 39,171,072 34,376,817 13.9
44 Conde Nast Traveler 1,092.99 952.78 14.7 86,961,164 70,520,725 23.3
45 O-The Oprah Magazine 1,088.97 977.07 11.5 141,470,966 122,772,559 15.2
46 Golf Magazine 1,079.69 1,072.71 0.7 137,727,886 125,689,326 9.6
47 Parents 1,077.97 1,104.20 -2.4 131,871,504 124,712,281 5.7
48 Essence 1,076.05 999.85 7.6 67,761,825 58,408,728 16.0
49 Southern Living 1,057.21 1,148.56 -8.0 130,561,724 128,816,539 1.4
50 Ladies' Home Journal 1,055.54 1,114.14 -5.3 210,213,311 205,024,959 2.5
51 Cooking Light 1,051.02 979.76 7.3 79,548,486 66,625,999 19.4
52 GQ 1,024.82 1,084.19 -5.5 88,801,283 87,553,724 1.4
53 Marie Claire 1,019.92 1,088.77 -6.3 85,547,356 84,342,715 1.4
54 Entrepreneur 1,016.06 1,032.79 -1.6 63,695,927 59,221,389 7.6
55 Harper's Bazaar 1,013.12 872.28 16.1 84,148,346 67,384,518 24.9
56 Shape Magazine 1,010.50 853.53 18.4 104,789,059 84,573,057 23.9
57 Parenting 968.60 908.56 6.6 120,903,227 108,492,293 11.4
58 Family Circle 946.04 1,040.54 -9.1 206,137,068 226,339,008 -8.9
59 Golf World 943.56 801.16 17.8 22,411,358 17,689,721 26.7
60 Boating 938.75 906.36 3.6 32,964,130 30,361,666 8.6
61 Food & Wine 932.77 907.56 2.8 57,475,228 50,110,476 14.7
62 Real Simple 925.63 795.16 16.4 100,512,816 65,356,082 53.8
63 Redbook 912.82 1,066.97 -14.4 106,614,639 117,936,415 -9.6
64 American Way 911.09 794.04 14.7 23,837,917 20,401,931 16.8
65 Prevention 899.70 756.71 18.9 97,164,084 76,920,384 26.3
66 Allure 890.46 913.88 -2.6 75,685,702 74,066,575 2.2
67 Salt Water Sportsman 888.72 853.14 4.2 23,223,381 21,323,939 8.9
68 Autoweek 882.64 857.85 2.9 28,090,472 23,047,629 21.9
69 Road & Track 870.94 888.78 -2.0 77,865,923 73,073,777 6.6
70 Robb Report 859.67 736.17 16.8 17,709,696 14,500,229 22.1
71 Car and Driver 847.04 845.44 0.2 129,187,887 110,863,426 16.5
72 Country Living 840.37 812.30 3.5 98,101,402 87,121,861 12.6
73 Gourmet 830.58 783.91 6.0 67,993,161 57,335,826 18.6
74 Ebony 826.58 862.88 -4.2 48,927,562 49,998,167 -2.1
75 Motor Trend 822.23 791.91 3.8 97,982,598 97,544,613 0.4
76 Vibe 812.21 918.71 -11.6 70,091,326 73,873,173 -5.1
77 Transworld Snowboarding 810.80 867.33 -6.5 13,795,492 14,032,159 -1.7
78 Southwest Airlines Spirit 797.29 751.55 6.1 20,753,342 17,824,570 16.4
79 Transworld Surf 792.92 598.33 32.5 6,167,867 4,359,564 41.5
80 Details 791.79 730.81 8.3 36,273,628 31,270,020 16.0
81 Jet 789.18 822.44 -4.0 23,099,006 23,213,429 -0.5
82 Midwest Living 788.49 595.11 32.5 61,926,663 39,974,406 54.9
83 Motorboating 788.09 812.02 -2.9 19,967,395 19,260,963 3.7
84 Black Enterprise 785.48 681.41 15.3 31,202,592 25,913,735 20.4
85 Self 778.15 874.03 -11.0 83,440,556 85,800,447 -2.8
86 Soap Opera Digest 774.00 854.63 -9.4 14,668,076 15,224,496 -3.7
87 Reader's Digest 773.15 681.74 13.4 200,375,004 182,840,162 9.6
88 Mens Health 760.77 691.99 9.9 93,164,364 77,916,379 19.6
89 Bon Appetit 754.72 778.23 -3.0 68,585,040 64,706,627 6.0
90 Fitness 753.75 732.71 2.9 86,905,895 71,141,141 22.2
91 Seventeen 747.71 859.71 -13.0 73,249,630 89,383,066 -18.0
92 Maxim 746.63 835.31 -10.6 128,934,944 137,377,664 -6.1
93 Sunset 740.02 813.92 -9.1 65,338,869 66,087,920 -1.1
94 Wired 735.74 673.80 9.2 37,241,135 31,642,841 17.7
95 Money 730.72 635.19 15.0 110,932,046 91,522,339 21.2
96 Source 727.40 864.06 -15.8 24,051,827 27,835,219 -13.6
97 Health 715.57 740.56 -3.4 55,171,084 54,199,722 1.8
98 Cycle World 711.74 706.00 0.8 27,602,674 25,074,808 10.1
99 Esquire 703.80 608.10 15.7 60,940,288 48,804,631 24.9
100 Child 698.73 674.35 3.6 50,379,634 46,672,615 7.9
Source: Publishers Information Bureau
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