Top executive salaries for major marketers

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Top executive salaries for major marketers
Total compensation*
Most advertised segment Company Executive Title Age 2000 1999 % chg Salary 2000 Bonus 2000 Other 2000
Airline AMR Corp. Donald J. Carty Chmn/Pres/CEO 55 $4,523,911 $4,770,441 -5.2 $772,500 $1,351,875 $2,399,536
Delta Air Lines Lee Mullin Chmn/CEO 58 859,516 2,221,054 -61.3 393,750 450,000 15,766
UAL Corp. 1 James E. Goodwin Chmn/CEO 57 2,208,873 5,279,140 -58.2 843,528 225,000 1,140,345
Automotive Ford Motor Co. 2 Jacques A. Nasser Pres/CEO 53 12,400,863 14,513,590 -14.6 1,625,000 7,700,000 3,075,863
General Motors Corp. John F. Smith Jr. Chmn 64 14,017,753 18,294,850 -23.4 2,050,000 1,169,000 10,798,753
General Motors Corp. G. Richard Wagoner Jr. Pres/CEO 48 4,034,675 9,733,696 -58.5 1,554,000 784,000 1,696,675
Beer & spirits Adolph Coors Co. Peter H. Coors Chmn/CEO, Coors Brewing Co. 55 13,218,771 2,271,382 482 726,750 563,760 11,928,261
Anheuser-Busch Cos. August A. Busch III Chmn/Pres 64 29,310,739 14,305,538 104.9 1,152,600 3,000,000 25,158,139
Candy & gum Hershey Foods Corp. Kenneth L. Wolfe Chmn/CEO 63 4,270,519 4,396,954 -2.9 775,000 640,584 2,854,935
Wm. Wrigley Jr. Co. William Wrigley Jr Pres/CEO 37 700,008 507,667 37.9 637,500 0 62,508
Cleaners Clorox Co. G. Craig Sullivan Chmn/CEO 62 1,266,945 17,166,236 -92.6 937,500 0 329,445
Reckitt Benckiser Bart Becht CEO 44 5,236,504 2,407,550 117.5 991,762 0 4,244,742
Computers Apple Computer Steve Jobs CEO 46 90,000,001 1 NA 1 90,000,000 0
Compaq Computer Corp Michael Capellas Pres/CEO 61 29,558,402 6,914,239 327.5 1,234,641 3,806,330 24,517,431
Dell Computer Corp. Michael S. Dell Chmn/CEO 37 201,287,362 235,911,648 -14.7 892,308 1,668,462 198,726,592
Hewlett-Packard Co. Carleton S. Fiorina Chmn/Pres/CEO 47 3,726,629 69,435,638 -94.6 1,000,000 1,766,250 960,379
IBM Corp. Louis V. Gerstner Jr. Chmn/CEO 60 73,845,230 102,534,792 -28 2,000,000 8,000,000 63,845,230
Intel Corp. Andrew S. Grove Chmn 64 68,085,734 3,273,600 NA 525,000 2,542,900 65,017,834
Intel Corp. Craig R. Barrett Pres/CEO 62 31,410,896 3,408,800 821.5 575,000 2,784,700 28,051,196
Microsoft Corp. William H. Gates Chmn/CEO 46 934,393 639,401 46.1 494,992 439,401 0
Drugs American Home Products 3 John R. Stafford Chmn/Pres/CEO 64 27,008,927 4,093,118 471.7 1,640,000 1,968,000 23,400,927
Bristol-Myers Squibb Co. Charles A. Heimbold Jr. Chmn/CEO 68 3,526,534 44,037,116 -92 1,376,983 1,287,587 861,964
GlaxoSmithKline JP Garnier exec dir/CEO 53 3,176,691 2,427,447 30.9 1,251,146 1,756,182 169,362
Johnson & Johnson Ralph S. Larsen Chmn/CEO 63 7,625,282 33,793,489 -77.4 1,435,000 1,550,287 4,639,995
Merck & Co. Raymond V. Gilmartin Chmn/Pres/CEO 61 2,990,990 6,121,784 -51.1 1,283,340 1,700,000 7,650
Pfizer Henry A McKinnell Pres/CEO 58 16,099,281 8,934,669 53.2 984,100 1,426,900 13,688,281
Pfizer 4 William C. Steere Jr. Chmn 65 40,191,845 35,846,918 12.1 1,616,000 3,232,000 35,343,845
Pharmacia Fred Hassan Pres/CEO 56 3,440,759 15,079,472 -77.2 1,250,006 2,005,600 185,153
Schering-Plough Corp. Richard Jay Kogan Chmn/CEO 60 21,444,020 37,082,351 -42.2 1,338,000 1,872,000 18,234,020
Financial American Express Co. Kenneth I. Chenault Pres/COO 50 17,841,581 12,346,562 44.5 700,000 2,880,000 14,261,581
Berkshire Hathaway Warren E. Buffett Chmn/CEO 70 355,600 337,750 5.3 100,000 0 255,600
Charles Schwab & Co. David Pottruck Pres/Co-CEO 52 72,315,857 127,900,439 -43.5 800,004 8,101,000 63,414,853
Citigroup Sanford I. Weill Chmn/CEO 68 224,870,103 90,232,284 149.2 1,000,000 18,484,414 205,385,689
Morgan Stanley Dean Witter & Co. Philip J. Purcell Chmn/CEO 58 73,980,781 32,493,286 127.7 775,000 12,612,500 60,593,281
Ameritrade Holding Co. J. Joe Ricketts Chmn/CEO 60 1,176,804 501,955 134.4 540,003 606,801 30,000
Food Campbell Soup Co. 5 Douglas R. Conant Pres/CEO 50 1,735,447 0 NA 508,269 1,077,038 150,140
ConAgra Bruce C. Rohde Chmn/Pres/CEO 53 981,594 4,679,953 -79 950,472 0 31,122
General Mills Stephen W. Sanger Chmn/CEO 56 4,574,933 3,614,860 26.6 696,150 1,261,100 2,617,683
H.J. Heinz Co. W. R. Johnson Pres/CEO 53 4,597,206 3,079,775 49.3 970,000 721,851 2,905,355
Kellogg Co. Carlos M. Gutierrez Chmn/CEO 47 945,597 1,117,230 -15.4 806,250 127,500 11,847
Philip Morris Cos. Geoffrey C. Bible Chmn/CEO 64 17,396,358 19,822,860 -12.2 1,750,000 3,000,000 12,646,358
Sara Lee Corp. C. Steven McMillan Chmn/CEO 55 3,596,666 6,952,371 -48.3 1,000,000 1,305,000 1,291,666
Lodging Marriott International J. W. Marriott Jr. Chmn/CEO 70 2,602,735 8,920,653 -70.8 1,000,000 1,166,600 436,135
Cendant Corp. Henry R. Silverman Chmn/Pres/CEO 61 137,447,422 12,261,295 NA 3,037,308 4,555,962 129,854,152
Hilton Hotels Corp. Stephen F. Bollenbach Pres/CEO 58 7,587,651 1,057,890 617.2 928,141 1,800,000 4,859,510
Miscellaneous Eastman Kodak Co. George M. C. Fisher Chmn 61 3,143,874 4,552,390 -30.9 2,000,000 855,000 288,874
Nike Philip H. Knight CEO 64 2,641,427 3,502,967 -24.6 1,300,000 663,000 678,427
Personal care Colgate-Palmolive Co. Reuben Mark Chmn/CEO 63 12,213,184 85,625,904 -85.7 1,340,750 3,140,235 7,732,199
Estee Lauder Cos. 6 Fred H. Langhammer Pres/CEO 56 11,722,453 10,152,519 15.5 2,000,000 2,793,000 6,929,453
Gillette Co. Edward De Grann Pres/CEO 58 1,412,005 2,424,824 -41.8 642,083 715,000 54,922
Kimberly-Clark Corp. Wayne R. Sanders Chmn/CEO 54 3,350,761 15,292,688 -78.1 950,000 1,110,304 1,290,457
Procter & Gamble Co. A.G. Lafley Pres/CEO 54 2,152,900 1,731,600 24.3 1,170,000 0 982,900
Revlon Jeffery M. Nugent Pres/CEO 54 2,420,402 235,381 928.3 1,000,000 500,000 920,402
Unilever Niall FitzGerald Chmn Unilever PLC 56 7,924,444 1,873,180 NA323.0 1,220,630 647,744 6,056,070
Unilever Antony Burgmans Chmn Unilever NV 54 3,741,049 594,821 NA 781,069 410,391 2,549,589
Restaurants Diageo John McGrath Group CEO 64 2,253,958 2,175,216 3.6 916,999 468,417 868,543
McDonald's Corp. Jack Greenberg Chmn/CEO 59 5,081,432 9,264,703 -45.2 1,274,250 1,263,797 2,543,385
Tricon Global Restaurants David C. Novak Vice Chmn/Pres/CEO 48 2,396,170 3,733,287 -35.8 905,769 680,850 809,551
Wendy's International John T. Schuessler Pres/CEO US Operations 51 2,028,639 1,704,640 19 627,303 1,343,716 57,620
Retail Best Buy Co. Richard M. Schulze Chmn/CEO 61 20,322,044 10,130,682 100.6 1,050,000 1,117,789 18,154,255
Circuit City Stores 7 W. Allan McCollough Pres/CEO 51 1,213,469 1,527,844 -20.6 928,469 285,000 0
Dillard's William Dillard II CEO 57 876,150 2,154,900 -59.3 710,000 0 166,150
Federated Department Stores James M. Zimmerman Chmn/CEO 58 3,034,373 12,934,629 -76.5 1,250,000 0 1,784,373
Gap Millard S. Drexler Pres/CEO 57 15,683,656 14,401,712 8.9 2,279,138 3,262,500 10,142,018
Home Depot Bernard Marcus Co-Chmn 72 966,266 3,017,130 -68 900,000 0 66,266
J.C. Penney Co. 8 Alan Questrom Chmn/CEO 61 16,528,066 0 NA 481,151 1,250,000 14,796,915
Kmart Corp. Charles Conway Chmn/CEO 40 14,170,809 3,095,256 357.8 943,056 8,087,890 5,139,863
May Department Stores Co. Eugene S. Kahn Pres/CEO 52 2,100,338 2,479,353 -15.3 1,287,500 312,000 500,838
Sears, Roebuck & Co. Alan J. Lacy Pres/CEO 48 1,731,547 2,704,038 -36 675,000 1,041,247 15,300
Target Corp. Robert J. Ulrich Chmn/CEO 58 6,029,249 13,849,245 -56.5 1,242,740 2,500,000 2,286,509
Wal-Mart Stores H. Lee Scott Pres/CEO 51 8,921,635 5,520,045 61.6 992,308 1,750,000 6,179,327
Soft drinks Cadbury Schweppes John M. Sunderland CEO 55 3,823,373 2,539,241 50.6 971,927 1,345,745 0
Coca-Cola Co. 9 Douglas Daft Chmn/CEO 57 91,748,725 6,350,953 NA 1,268,750 3,000,000 87,479,975
PepsiCo 10 Roger A. Enrico Chmn/CEO 57 8,604,978 2,689,739 219.9 1 4,000,000 4,604,977
Telecommunications AT&T Corp. C. Michael Armstrong Chmn/CEO 63 6,832,729 7,075,754 -3.4 1,700,000 650,000 4,482,729
AT&T Wireless John D. Zeglis Chmn/CEO 54 7,759,537 10,570,592 -26.6 975,000 1,075,000 5,709,537
BellSouth Corp. F.Duane Ackerman Chmn/Pres/CEO 59 5,111,200 5,085,900 0.5 1,200,000 2,200,000 1,711,200
Qwest Communications International Joseph P. Nacchio Chmn/CEO 51 97,387,482 69,317,049 40.5 854,615 1,963,736 94,569,131
SBC Communications Edward E. Whiteacre Jr. Chmn/CEO 60 37,815,506 36,330,516 4.1 1,886,667 4,500,000 31,428,839
Sprint Corp. William T. Esrey Chmn/CEO 62 61,434,093 57,997,501 5.9 1,000,000 220,176 60,213,917
Verizon Communications Charles R. Lee Chmn/Co-CEO 62 10,730,710 13,183,809 -18.6 1,490,400 2,620,800 6,619,510
Verizon Communications Ivan G. Seidenberg Pres/Co-CEO 55 9,694,420 13,215,400 -26.6 1,350,000 2,577,000 5,767,420
WorldCom Bernard J. Ebbers Pres/CEO 60 1,100,256 8,495,624 -87 1,050,000 0 50,256
Toys Hasbro Alan G. Hassenfeld Chmn/Pres/CEO 53 1,692,800 1,554,493 8.9 1,005,900 0 686,900
Mattel 11 Robert Eckert Chmn/CEO NA 12,727,360 0 NA 788,986 4,034,874 7,903,500
Notes: Notes to executive salaries * Total compensation adds the columns of salary, bonus, and ?other?; ?other? includes the following columns in the annual proxy-other annual compensation, long-term incentive plan payouts, realized gains from the sale of stock options, and ?all other? compensation. 1 In October, James E. Goodwin resigned as chairman-CEO of UAL Corp. and was replaced by a board member. 2 Jacques Nasser was replaced in October as chairman-CEO by William Clay Ford Jr., great-grandson of the company founder Henry Ford. 3 Robert Essner became president-CEO in May, taking two of Chairman John R. Stafford's two titles. 4 In January 2001, Chairman William C. Steere Jr. turned over his CEO position to Dr. Henry McKinnell. 5 David Johnson served as interim president-CEO from March 2000 to January 2001 when Doug Conant became president-CEO. 6 Fred H. Langhammer became president-CEO in January 2000 when Chairman Leonard A. Lauder relinquished the CEO position. 7 Richard Sharp served as chairman-CEO until June 2000 when he relinquished the CEO post to Pres/CEO W. Alan McCollough. 8 Allen Questrom, former head of Federated Department Stores, replaced James E. Oesterreicher who retired as chairman-CEO in May 2000. 9 Douglas Daft became chairman, president and CEO when W. Douglas Ivester retired as chairman-CEO in February 2000. 10 Roger Enrico will step down as CEO of PepsiCo at year-end and as chairman the end of 2002. Steve Reinenmund is expected to succeed him in both positions. 11 Robert A. Eckert's salary reflects only a partial year after joining Mattel in May 2000.
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