Top Interactive Agencies 1999

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Top 100 U.S. Interactive agencies
Ranked by revenue from U.S. marketing services operations*
Rank '99 Rank '98 Interactive Marketing Agency Headquarters Affiliation 1999 revenue 1998 revenue Pct. chg. 1999 worldwide revenue*
1 1 MarchFirst1 Chicago $209,375,000 $147,780,600 41.70% $1,131,100,000
2 4 Digitas Boston Hellman & Friedman Capital Partners III (67.3%) $136,510,000 $50,000,000 173.00% 187,007,000
3 6 iXL1 Atlanta $109,151,000 $44,108,500 147.50% 220,152,000
4 5 Grey Interactive New York Grey Global Group $106,400,000 $45,910,000 131.80% NA
5 2 Sapient Corp. Cambridge, Mass. $105,260,000 $66,000,000 59.50% 276,844,000
6 7 Modem Media Norwalk, Conn. True North Communications (45.7%) $68,634,000 $41,958,421 63.60% $81,067,000
7 3 Aspen Interactive St. Petersburg, Fla. Aspen Marketing Group $67,600,000 $53,600,000 26.10% $225,300,000
8 9 OgilvyInteractive 1 New York Ogilvy & Mather Worldwide $67,000,000 $40,000,000 67.50% $100,000,000
9 11 Luminant Worldwide Corp. 1 Dallas Young & Rubicam (26.2%) $65,900,000 $36,900,000 78.60% $97,986,000
10 8 AppNet 1 Bethesda, Md. $64,780,000 $41,520,000 56.00% 109,707,000
11 10 Euro RSCG Interaction New York Euro RSCG $56,800,000 $37,700,000 50.70% $120,900,000
12 19 Organic 1 San Francisco Omnicom Group (18.7%) $51,300,000 $19,400,000 164.40% $77,800,000
13 14 Circle.com Baltimore Havas Advertising (17%) $46,094,000 $28,035,000 64.40% $51,049,000
14 13 Agency.com 1 New York Omnicom Group (45.2%) $41,000,000 $30,800,000 33.10% $106,378,000
15 12 Cambridge Technology Partners 1 Cambridge, Mass. $38,430,000 $33,180,000 15.80% 628,111,000
16 15 Lowe Group Digital 1 London Interpublic Group of Cos. $36,900,000 $24,600,000 50.00% $48,500,000
17 NA Zentropy Partners Cambridge, Mass. Interpublic Group of Cos. $35,000,000 NA NA $50,000,000
18 17 Razorfish 1 New York Omnicom Group (13.4%) $34,800,000 $21,600,000 61.10% $170,179,000
19 16 AnswerThink Atlanta Omnicom Group (2%) $33,864,012 $22,269,544 52.10% $270,628,000
20 25 Darwin Digital New York Saatchi & Saatchi $28,000,000 $11,000,000 154.50% $28,000,000
21 NA Iconixx Corp. Vienna, Va. $23,700,000 NA NA $78,957,000
22 18 Xceed 2 New York $23,440,000 $21,292,000 10.10% $67,440,000
23 21 DraftWorldwide New York Interpublic Group of Cos. $23,000,000 $14,000,000 64.30% $24,500,000
24 33 Critical Mass Calgary, Alberta Omnicom Group (50%) $21,600,000 $8,550,000 152.60% $21,600,000
24 26 Novo San Francisco D'Arcy Masius Benton & Bowles $21,600,000 $10,285,000 110.00% $21,600,000
26 20 Imaginet Minneapolis $20,000,000 $14,974,200 33.60% $20,000,000
27 30 blue dingo/gb New York $19,500,000 $9,500,000 105.30% $19,500,000
28 38 Fry Multimedia Ann Arbor, Mich. $18,350,000 $7,175,000 155.70% $19,915,000
29 21 Icon Medialab USA 1 New York Interpublic Group of Cos. (19.5%) $18,000,000 $14,000,000 28.60% $72,000,000
30 41 iDeutsch 3 New York Deutsch $16,800,000 $6,000,000 180.00% $16,800,000
30 28 Macquarium Intelligent Communications Atlanta $16,800,000 $10,007,000 67.90% $16,800,000
32 50 Viant Corp. 1 Boston $15,300,000 $5,000,000 206.00% $61,332,000
33 29 Magnet Interactive Washington $14,950,000 $9,920,000 50.70% $14,950,000
34 34 Campbell-Ewald Interactive/tdah! 3 Warren, Mich. Interpublic Group of Cos. $14,176,000 $8,401,000 68.70% $14,176,000
35 39 Qwest Internet Solutions Weehawken, N.J. Qwest Communications $14,000,000 $7,000,000 100.00% $85,000,000
36 31 R/GA Digital Studios New York True North Communications $13,950,000 $9,000,000 55.00% $13,950,000
37 27 Giant Step Chicago Leo Burnett Co. $13,410,000 $10,017,000 33.90% $13,410,000
38 31 DDB Digital New York DDB Worldwide $13,344,000 $9,000,000 48.30% $27,669,000
39 63 Digital@ JWT 1 New York J. Walter Thompson Co. $13,000,000 $4,000,000 225.00% NA
40 46 Red Sky Interactive (incl. Nuforia) 1 New York Omnicom Group (18%) $12,500,000 $5,600,000 123.20% $29,800,000
41 41 TVisions Watertown, Mass. CMGI @Ventures $12,400,000 $6,000,000 106.70% $12,400,000
42 36 Jack Morton Interactive New York Interpublic Group of Cos. $11,500,000 $7,700,000 49.40% $13,800,000
43 60 US Interactive 1 King of Prussia, Pa. Safeguard Scientifics $10,800,000 $4,100,000 163.40% $35,255,000
44 54 CyberSight Portland, Ore. $10,644,000 $4,717,500 125.60% $12,000,000
45 40 Hill, Holliday, Connors, Cosmopulos 3 Boston Interpublic Group of Cos. $10,360,600 $6,555,200 58.10% $10,360,600
46 49 NGDA Interactive Columbus, Ohio $10,200,000 $5,300,000 92.50% $10,200,000
47 41 Aris Corp. Bellevue, Wash. $10,000,000 $6,000,000 66.70% $10,000,000
47 64 Quantum Leap Communications 3 Chicago Leapnet $10,000,000 $3,900,000 156.40% $10,000,000
49 113 Rare Medium New York Rare Medium Group $9,200,000 $1,000,000 820.00% $36,694,000
50 37 Gotham 3 New York Interpublic Group of Cos. $9,100,000 $7,300,000 24.70% $9,100,000
51 NA Lot21 Interactive Advertising San Francisco $9,000,000 NA NA $9,000,000
52 55 Clear Ink Walnut Creek, Calif. $8,900,000 $4,700,000 89.40% $26,580,000
53 66 Tonic 360 San Francisco $8,740,000 $3,630,000 s+140.8% $11,500,000
54 41 Genex Los Angeles $8,500,000 $6,000,000 41.70% $8,500,000
54 50 Grafica inter.active Chester, N.J. $8,500,000 $5,000,000 70.00% $15,260,000
56 35 Gage Marketing Group 3 Minneapolis $7,924,200 $8,201,400 -3.40% $7,924,200
57 48 Risdall Linnihan Advertising Interactive New Brighton, Minn. $7,800,000 $5,317,485 46.70% $14,786,210
58 81 Symphoni Interactive/iwolf3 New York Wolf Group Integrated Communications $7,500,000 $2,450,000 206.10% $7,500,000
59 91 SF Interactive San Francisco $7,400,000 $1,900,000 289.50% $7,400,000
60 45 Devon Digital Berwyn, Pa. Devon Direct Marketing & Advertising $7,300,000 $5,800,000 25.90% NA
61 47 Rubin Postaer Interactive 4 Santa Monica, Calif. Rubin Postaer & Associates $7,100,000 $5,520,000 28.60% $7,350,000
62 131 Impiric 3 New York Young & Rubicam $7,088,000 $652,000 987.10% $26,424,000
63 NA Ryan Partnership 3 Westport, Conn. $7,050,000 NA NA $7,050,000
64 68 Resource Marketing 5 Columbus, Ohio $7,014,100 $3,178,074 120.70% $7,814,100
65 105 Beyond Interactive Ann Arbor, Mich. Grey Global Group $7,000,000 $1,200,000 483.30% $7,000,000
65 56 Cyrk/Simon Worldwide 6 Gloucester, Mass. $7,000,000 $4,550,000 53.80% $9,000,000
67 78 Digital Pulp New York $6,800,000 $2,688,000 153.00% $7,150,000
68 70 Fuse Laguna Beach, Calif. $6,600,000 $3,000,000 120.00% $6,900,000
69 97 Ulysses net Solutions Minneapolis $6,400,000 $1,700,000 276.50% $6,400,000
70 58 Fallon McElligott 3 Minneapolis Publicis $6,398,565 $4,145,623 54.30% $6,398,565
71 50 Carlson Marketing Group 3 Minneapolis $6,290,000 $5,000,000 25.80% $7,300,000
72 53 CK Interactive Montpelier, Vt. Cramer-Krasselt $6,000,000 $4,800,000 25.00% $6,000,000
73 75 Caribiner International New York $5,638,500 $2,750,000 105.00% $6,838,500
74 57 Frankfurt Balkind Partners 7 New York $5,500,000 $4,200,000 31.00% $8,200,000
75 NA iPares Minneapolis $5,320,000 NA NA $7,003,000
76 NA Nethod New York Lally, McFarland & Pantello; Euro RSCG $5,202,000 NA NA $5,202,000
77 79 Webnet-marketing Bethesda, Md. $5,054,926 $2,651,816 90.60% $5,116,613
78 24 @tmosphere Interactive 8 New York BBDO Worldwide $5,030,615 $11,997,800 -58.10% $19,555,142
79 70 CCG.XM New York Cordiant Communications Group $5,000,000 $3,000,000 66.70% $20,000,000
80 62 Clarion Marketing & Communications 3 Greenwich, Conn. Bcom3 Group $4,821,000 $4,059,000 18.80% $4,821,000
81 59 Client Net 3 San Francisco $4,760,000 $4,140,000 15.00% $4,760,000
82 188 Harte-Hanks Interactive 9 Woodstock, N.Y. Harte-Hanks/DiMark $4,714,026 $64,000 NA $4,714,026
83 67 Kirshenbaum Bond & Partners New York $4,700,000 $3,500,000 34.30% $7,500,000
84 83 HSR Business to Business 3 Cincinnati $4,594,575 $2,322,450 97.80% $4,594,575
85 76 VML 3 Kansas City, Mo. $4,376,070 $2,700,000 62.10% $4,638,634
86 117 i-frontier Philadelphia $4,300,000 $990,000 334.30% $4,300,000
86 65 Impact Media Orem, Utah $4,300,000 $3,700,000 16.20% $4,300,000
88 81 Click Here 10 Dallas Richards Group $4,226,400 $2,450,000 72.50% $4,696,000
89 76 Colle & McVoy Minneapolis $4,100,000 $2,700,000 51.90% NA
89 84 Martin/Williams [i] Group Minneapolis Martin/Williams $4,100,000 $2,300,000 78.30% NA
89 60 Publicis Technology 3 San Francisco Publicis $4,100,000 $4,100,000 NA $4,100,000
92 100 Outrider Farmington, Conn. Tempus Group $4,090,000 $1,566,000 161.20% $11,660,000
93 84 DVCi Technologies 11 Morristown, N.J. DVC $4,000,000 $2,300,000 73.90% $7,500,000
94 86 Dennis Interactive New York $3,760,000 $2,281,000 64.80% $3,760,000
95 108 Fusive.com Deerfield Beach, Fla. $3,750,000 $1,150,000 226.10% $3,750,000
96 113 Addwater San Francisco $3,500,000 $1,000,000 250.00% $3,500,000
97 73 Targetbase 3 Irving, Texas Omnicom Group $3,452,940 $2,800,000 23.30% $3,452,940
98 87 Nine Dots Corp. Irvine, Calif. $3,400,000 $2,130,000 59.60% $3,400,000
99 88 Ruckus Interactive St. Paul, Minn. $3,316,844 $2,027,473 63.60% $3,545,442
100 73 Cramer-Krasselt 3 Chicago $3,300,000 $2,800,000 17.90% $3,300,000
Notes: *1999 revenue and 1998 revenue are U.S. revenue from online advertising creative and media planning, marketing-related Web-site development and online direct marketing. Worldwide data include revenue from non-interactive work and from interactive work unrelated to marketing. Footnotes: 1. Revenue is Advertising Age estimate. 2. For the year ended Aug. 31. Worldwide total includes non-interactive ventures. Xceed sold its first-aid division in January, agreed to sell its travel agency and said it may sell all or part of a $44 million training and employee incentives unit, excluded from U.S. interactive marketing revenue figures. 3. Worldwide total is interactive only. 4. Worldwide total is interactive only and reflects $250,000 in U.S. systems integration work. 5. Worldwide total is interactive only and reflects $800,000 in consulting and non-marketing-related Web work. 6. Worldwide total is intera! ctive only and reflects $2 million in U.S. management consulting work. 7. Worldwide total is interactive only and reflects U.S. management consulting and non-marketing-related Web-site development. 8. BBDO New York opened @tmosphere in late 1999; figures include other BBDO interactive work. 9. Worldwide total is interactive only and reflects U.S. management consulting and non-marketing-related Web-site development. 10. Worldwide total is interactive only and includes U.S. management consulting work. 11. Worldwide total is interactive only and includes $3,500,000 in U.S. non-marketing-related Web work.
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