Top Marketing Services agencies 2001

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Top Marketing Services Agencies
Ranked by U.S. revenue from direct marketing, sales promotion and interactive
Rank Marketing Services RevenueDirect MarketingSales PromotionInteractiveAll disciplines
20012000Agency (Parent [Network])Headquarters20012000% chg2001% chg2001% chg2001% chg2001% chg
1 1 Carlson Marketing Group Minneapolis $274.7 $309.8 -11.3 $81.3 -0.6 $193.5 -15.2 $9.2 19.4 $274.7 -11.3
2 3 DraftWorldwide (Interpublic [ Lowe]) Chicago 240.9 251.5 -4.2 240.9 -4.2 0.0 NA 30.4 -16.7 240.9 -4.2
3 2 Digitas Boston 235.5 288.2 -18.3 235.5 -18.3 0.0 NA 235.5 -18.3 235.5 -18.3
4 5 Rapp Collins Worldwide (Omnicom) New York 202.2 216.0 -6.3 202.2 -6.3 0.0 NA 0.0 NA 202.2 -6.3
5 4 Aspen Marketing Group Los Angeles 189.2 248.9 -24 109.9 -29.7 79.4 -14.3 3.8 -34.1 189.2 -24.0
6 6 Wunderman (WPP [ Y&R]) New York 173.0 197.0 -12.1 173.0 -12.1 0.0 NA 0.0 NA 173.0 -12.1
7 7 OgilvyOne Worldwide (WPP [O&M]) New York 169.6 173.5 -2.2 169.6 -2.2 0.0 NA 0.0 NA 169.6 -2.2
8 8 Euro RSCG Impact (Havas [Euro RSCG]) Chicago 142.1 168.4 -15.6 0.0 NA 142.1 -15.6 0.0 NA 142.1 -15.6
9 14 GMR Marketing (Omnicom) New Berlin, Wis. 132.6 111.8 18.6 0.0 NA 132.6 18.6 0.0 NA 132.6 18.6
10 19 Momentum Worldwide (Interpublic [McCann]) New York 122.0 97.0 25.8 0.0 NA 122.0 25.8 0.0 NA 122.0 25.8
11 12 TMP Worldwide1 New York 120.1 121.8 -1.4 106.0 -2.7 14.0 9.6 29.7 35.8 227.9 -15.2
12 10 Jack Morton Worldwide (Interpublic) New York 107.4 139.2 -22.8 0.0 NA 107.4 -22.8 0.0 NA 107.4 -22.8
13 16 MRM Partners (Interpublic [McCann]) New York 106.0 107.0 -0.9 106.0 -0.9 0.0 NA 39.0 -11.4 106.0 -0.9
14 15 SPAR Group Tarrytown, N.Y. 101.8 111.0 -8.3 4.0 -36.0 97.7 -6.7 0.0 NA 101.8 -8.3
15 17 Brann Worldwide (Havas [Arnold]) Wilton, Conn. 98.6 103.3 -4.5 98.6 -4.5 0.0 NA 0.0 NA 98.6 -4.5
16 20 Integer Group (Omnicom) Golden, Colo. 93.9 88.5 6.2 0.0 NA 93.9 6.2 5.1 0.3 93.9 6.2
17 18 Frankel (Publicis [Publicis]) Chicago 89.8 99.6 -9.9 0.0 NA 89.8 -9.9 0.0 NA 89.8 -9.9
18 22 Grey Direct Marketing Group (Grey Global) New York 88.0 80.0 10 88.0 10.0 0.0 NA 0.0 NA 88.0 10.0
19 21 Grizzard Communications Group (Omnicom) Atlanta 85.2 80.0 6.5 85.2 6.5 0.0 NA 0.0 NA 85.2 6.5
20 13 Alcone Marketing Group (Omnicom) Irvine, Calif. 81.0 117.8 -31.3 0.0 NA 81.0 -31.3 0.0 NA 81.0 -31.3
21 24 Campbell-Ewald (Interpublic) Warren, Mich. 76.3 79.2 -3.7 61.0 -1.2 15.3 -12.4 16.2 7.7 214.0 2.2
22 27 Tracy Locke Partnership (Omnicom [ BBDO]) Dallas 71.7 65.6 9.4 0.0 NA 55.9 -13.5 0.0 NA 71.7 9.4
23 9 Simon Marketing Los Angeles 71.7 144.0 -50.2 0.0 NA 71.7 -58.4 0.0 NA 71.7 -50.2
24 26 Marketing Drive Worldwide (Interpublic [FCB]) Norwalk, Conn. 70.7 66.4 6.6 5.0 56.9 54.8 -12.8 2.3 607.2 74.2 9.6
25 23 U.S. Marketing & Promotions Agency* (Omnicom) Torrance, Calif. 70.7 79.7 -11.2 0.0 NA 70.7 -11.2 0.0 NA 70.7 -11.2
26 11 HMG Worldwide Corp.* Newark, N.J. 70.0 123.5 -43.3 0.0 NA 70.0 -43.3 0.0 NA 70.0 -43.3
27 29 FCBi (Interpublic [FCB]) New York 67.0 60.0 11.7 46.9 11.7 0.0 NA 20.1 11.7 67.0 11.7
28 NA Synergy@jwt (WPP [ JWT]) San Jose, Calif. 63.6 0.0 NA 0.0 NA 0.0 NA 0.0 NA 63.6 NA
29 30 ChoicePoint Precision Marketing* Peoria, Ill. 59.4 59.2 0.3 59.4 0.3 0.0 NA 0.0 NA 59.4 0.3
30 28 Gage Minneapolis 58.6 61.5 -4.7 2.9 -4.7 50.4 -1.4 8.3 -54.0 58.6 -4.7
31 25 Harte-Hanks Direct & Interactive Langhorne, Pa. 57.0 67.8 -15.9 43.2 -19.9 0.0 NA 13.8 -0.5 57.0 -15.9
32 34 Targetbase (Omnicom) Irving, Texas 56.9 51.3 10.9 56.9 10.9 0.0 NA 8.5 13.0 56.9 10.9
33 36 360 Youth Cranbury, N.J. 56.7 43.8 29.5 1.0 NA 40.5 20.5 9.0 50.0 56.7 29.5
34 32 Ryan Partnership Westport, Conn. 55.5 54.9 1.1 13.8 42.6 40.0 -9.9 9.9 144.1 55.5 1.1
35 40 Data Marketing Santa Clara, Calif. 51.0 40.6 25.8 51.0 25.8 0.0 NA 0.0 NA 51.0 25.8
36 35 InterOne Marketing Group (Omnicom [BBDO]) Troy, Mich. 44.0 44.0 0 21.7 2.4 22.4 -2.2 0.0 NA 145.5 -2.2
37 39 DVC Worldwide Morristown, N.J. 41.7 40.9 1.9 0.0 NA 41.7 1.9 17.4 21.8 41.7 1.9
38 44 Beyond DDB (Omnicom [DDB]) Chicago 41.3 35.0 18 24.8 18.0 16.5 18.0 0.0 NA 41.3 18.0
39 41 MKTG Services New York 39.8 39.8 0 39.8 0.0 0.0 NA 0.0 NA 39.8 0.0
40 38 Flair Communications Agency* Chicago 39.2 41.0 -4.4 0.0 NA 39.2 -4.4 0.0 NA 39.2 -4.4
41 31 Upshot Marketing Group* (Ha-Lo) Chicago 39.0 57.3 -32 0.0 NA 39.0 -32.0 0.0 NA 39.0 -32.0
42 37 Devon Direct Euro RSCG (Havas [Euro RSCG]) Berwyn, Pa. 38.8 41.4 -6.3 38.8 -6.3 0.0 NA 4.4 -61.7 38.8 -6.3
43 43 Brierley & Partners (WPP) Dallas 36.1 35.5 1.9 36.1 1.9 0.0 NA 3.8 20.6 38.4 2.9
44 45 Ketchum Directory Advertising (Omnicom)1 Chicago 36.0 35.0 2.9 36.0 2.9 0.0 NA 0.6 100.0 36.0 2.9
45 42 Berry Network1 Dayton, Ohio 35.8 36.2 -1.1 35.8 -1.1 0.0 NA 1.3 NA 35.8 -1.1
46 47 QLM Marketing Princeton, N.J. 34.3 33.0 4 0.0 NA 34.3 4.0 3.1 5.0 34.3 4.0
47 50 GSP Marketing Services Chicago 34.3 29.9 14.6 34.3 14.6 0.0 NA 0.0 NA 34.3 14.6
48 48 Wahlstrom Group* (Interpublic [Advanced]) Stamford, Conn. 31.8 32.8 -3 31.8 -3.0 0.0 NA 0.0 NA 31.8 -3.0
49 46 Accent Marketing Services* (Maxxcom) Louisville, Ky. 29.5 33.7 -12.4 29.5 -12.4 0.0 NA 0.0 NA 29.5 -12.4
50 49 J. Brown/LMC Group (Grey Global) Stamford, Conn. 29.0 30.9 -6.4 0.0 NA 29.0 -6.4 0.0 NA 29.0 -6.4
51 51 Clarion Marketing & Communications (Bcom3 [D'Arcy]) Greenwich, Conn. 28.9 28.4 1.7 7.0 -20.3 19.0 9.5 3.0 7.1 28.9 1.7
52 33 Equity Marketing Los Angeles 28.5 52.3 -45.5 0.0 NA 28.5 -45.5 0.0 NA 38.8 -37.3
53 54 Zipatoni Co. (Interpublic [Lowe]) St. Louis 28.0 27.3 2.7 0.0 NA 26.0 -1.6 2.0 25.2 28.0 2.7
54 55 PreVision Marketing Lincoln, Mass. 27.5 25.0 10 27.5 10.0 0.0 NA 0.0 NA 27.5 10.0
55 52 141 Communicator (Cordiant [Bates]) Chicago 26.4 27.7 -4.7 2.5 -20.6 21.2 -3.2 2.8 1.9 26.4 -4.7
56 53 Protocol Marketing Services Poway, Calif. 26.1 27.6 -5.5 26.1 -5.5 0.0 NA 0.0 NA 26.1 -5.5
57 58 Hill, Holliday, Connors, Cosmopulos (Interpublic [McCann]) Boston 25.6 23.6 8.4 25.6 9.4 0.0 -100.0 3.5 204.3 125.0 -13.8
58 NA Arnold Worldwide Integrated Solutions (Havas [Arnold]) Boston 24.0 0.0 NA 0.0 NA 0.0 NA 0.0 NA 24.0 NA
59 66 Hacker Group (Interpublic [FCB]) Bellevue, Wash. 21.6 15.2 42.3 21.6 42.3 0.0 NA 0.0 NA 21.6 42.3
60 56 Mosaic Marketing (Hawkeye) Buffalo, N.Y. 21.5 24.0 -10.5 21.5 -10.5 0.0 NA 0.0 NA 21.5 -10.5
61 59 Kaeser & Blair Batavia, Ohio 21.0 21.0 0 0.0 NA 21.0 0.0 0.0 NA 21.0 0.0
62 60 Marden-Kane Manhasset, N.Y. 20.7 19.8 4.2 0.0 NA 20.7 4.2 0.0 NA 20.7 4.2
63 63 Russ Reid Co. (Omnicom) Pasadena, Calif. 19.4 16.9 14.7 19.4 14.7 0.0 NA 0.0 NA 19.4 14.7
64 77 FFwd (Hawkeye) Minneapolis 16.4 10.9 49.6 12.3 49.6 4.1 49.6 0.0 NA 16.4 49.6
65 69 Coddington, Chadwick & Meyerson New York 15.9 13.0 22.2 0.0 NA 15.9 22.2 0.0 NA 15.9 22.2
66 57 TargetCom Chicago 15.7 23.7 -33.8 15.7 -24.5 0.0 NA 0.3 -91.3 15.7 -33.8
67 65 Sigma Marketing Group Rochester, N.Y. 15.6 15.2 2.6 15.6 2.6 0.0 NA 0.0 NA 19.2 7.3
68 70 Catalyst Communications South Plainfield, N.J. 15.6 12.9 21 8.3 21.0 4.9 20.8 2.3 21.0 15.6 21.0
69 62 RTC Relationship Marketing (WPP) Washington 14.6 18.0 -18.9 13.9 -12.1 0.0 NA 0.7 40.0 14.6 -18.9
70 61 Hawthorne Direct Fairfield, Iowa 13.8 19.3 -28.4 13.8 -28.6 0.0 NA 0.0 NA 13.8 -28.4
71 71 Century DR Santa Monica, Calif. 13.2 12.5 5.3 13.2 5.3 0.0 NA 0.0 NA 13.2 5.3
72 86 Gem Group Atlanta 13.1 8.2 59.8 0.0 NA 13.1 59.8 0.0 NA 13.1 59.8
73 67 BEN Marketing* (Panoramic) Stamford, Conn. 12.7 13.5 -5.6 0.8 -17.2 12.0 -4.8 0.0 NA 12.7 -5.6
74 68 Lieber, Levett, Koenig, Farese, Babcock (Omnicom) New York 12.7 13.2 -3.9 12.7 -3.9 0.0 NA 0.0 NA 12.7 -3.9
75 78 Marquette Group1 Peoria, Ill. 12.6 9.6 30.9 12.6 30.9 0.0 NA 0.3 68.3 12.6 30.9
76 64 DMW Wayne, Pa. 12.4 15.2 -18.4 12.4 -18.4 0.0 NA 0.0 NA 12.4 -18.4
77 88 National Tour Rancho Santa Margarita, 12.3 8.1 51.5 0.0 NA 12.3 51.5 0.0 NA 12.3 51.5
78 74 The Peter Group/TPG* Philadelphia 11.9 11.6 1.9 11.9 1.9 0.0 NA 0.0 NA 11.9 1.9
79 76 Communications Plus New York 11.0 11.2 -2 11.0 -2.0 0.0 NA 1.1 -1.3 11.0 -2.0
80 72 CPS Direct Woburn, Mass. 10.0 11.9 -16.1 9.1 -19.0 0.0 NA 0.3 25.8 10.9 -13.5
81 73 PriceWeber Louisville, Ky. 9.6 11.7 -18.1 0.0 NA 9.6 -18.1 0.8 -19.6 19.6 -10.7
82 75 Einson Freeman (WPP) Paramus, N.J. 9.5 11.6 -18 0.0 NA 9.5 -18.0 0.0 NA 9.5 -18.0
83 NA Leo Burnett Customer Group (Bcom3 [Burnett]) Chicago 9.5 0.0 NA 9.5 NA 0.0 NA 0.0 NA 9.5 NA
84 79 DAC Group1 Toronto 9.0 9.5 -5.3 9.0 -5.3 0.0 NA 0.0 NA 9.0 -5.3
85 90 Mullen (Interpublic [Lowe]) Wenham, Mass. 8.9 7.9 13 8.9 14.9 0.0 -100.0 8.9 48.7 95.9 -5.0
86 82 Source Marketing (Maxxcom) Westport, Conn. 8.7 9.3 -5.9 1.4 -7.6 7.3 -5.6 0.0 NA 8.7 -5.9
87 80 Robinson & Maites* Chicago 8.7 9.5 -8.3 5.2 -8.3 3.5 -8.3 0.0 NA 8.7 -8.3
88 84 Marketing Support Chicago 8.2 8.5 -4 0.7 -4.0 7.5 -4.0 0.0 NA 13.6 -3.6
89 91 Mastermind Marketing Atlanta 8,100.0 7,710.0 5.1 0.0 NA 8,100.0 5.1 0.0 NA 8,100.0 5.1
90 89 Roberts Communications Rochester, N.Y. 7,800.0 7,950.0 -1.9 2,496.0 -10.3 3,276.0 14.5 447.0 78.8 7,800.0 -1.9
91 105 Roska Direct Montgomeryville, Pa. 7,632.0 5,277.0 44.6 7,632.0 44.6 0.0 NA 1,485.0 25.3 7,632.0 44.6
92 92 Power Creative Louisville, Ky. 7,607.0 7,261.0 4.8 5.0 -75.1 7,602.0 5.0 831.0 -24.5 12,260.0 1.6
93 104 Sullivan Direct Marketing Cincinnati 7,492.0 5,430.0 38 7,459.0 37.4 0.0 NA 0.0 NA 7,492.0 38.0
94 106 Martin Agency (Interpublic [Lowe]) Richmond, Va. 7,296.0 5,163.0 41.3 7,296.0 41.3 0.0 NA 2,206.0 -27.6 55,384.0 -8.2
95 97 Eric Mower & Associates Syracuse, N.Y. 7,209.0 6,444.0 11.9 893.0 10.5 6,316.0 12.1 941.0 18.9 20,459.0 4.7
96 85 360 Group San Rafael, Calif. 6,887.0 8,412.0 -18.1 6,887.0 -18.1 0.0 NA 0.0 NA 6,887.0 -18.1
97 96 Latitude (Richards Group) Dallas 6,770.0 6,680.0 1.3 3,400.0 6.3 3,370.0 -3.2 9,875.0 8.5 84,500.0 1.2
98 93 Jacobs & Clevenger* Chicago 6,728.0 7,076.0 -4.9 6,728.0 -4.9 0.0 NA 0.0 NA 6,728.0 -4.9
99 98 Dudnyk* Horsham, Pa. 6,538.0 6,323.0 3.4 2,753.0 6.2 3,785.0 1.5 0.0 NA 14,560.0 1.7
100 112 Cramer-Krasselt Chicago 6,490.0 4,480.0 44.9 2,940.0 3.9 3,550.0 115.2 7,300.0 7.4 72,670.0 2.9
101 99 Ventura Associates New York 6,473.0 5,982.0 8.2 0.0 NA 4,855.0 8.2 971.0 8.2 6,473.0 8.2
102 101 Creative Communications of America (Hawkeye) Albany, N.Y. 6,384.0 5,834.0 9.4 6,384.0 9.4 0.0 NA 0.0 NA 6,384.0 9.4
103 102 Mackenzie Marketing (Maxxcom) Minneapolis 6,324.0 5,783.0 9.3 1,320.0 27.5 4,290.0 2.9 1,000.0 33.3 6,324.0 9.3
104 123 KPR (Omnicom [DDB]) New York 5,968.0 3,531.0 69 5,968.0 69.0 0.0 NA 0.0 NA 36,968.0 21.5
105 100 Marketing.comm Overland Park, Kan. 5,600.0 5,900.0 -5.1 5,600.0 -5.1 0.0 NA 0.0 NA 8,109.0 -4.6
106 87 epb Communications* New York 5,509.0 8,163.0 -32.5 5,337.0 -17.2 172.0 -90.0 0.0 NA 36,807.0 -10.6
107 107 Velocity Sports & Entertainment Westport, Conn. 5,411.0 5,160.0 4.9 0.0 NA 5,411.0 4.9 0.0 NA 5,411.0 4.9
108 110 OTT Communications Louisville, Ky. 5,165.0 4,804.0 7.5 0.0 NA 4,259.0 14.9 682.0 2.4 5,165.0 7.5
109 83 Grafica Group Chester, N.J. 5,110.0 9,105.0 -43.9 5,110.0 -43.9 0.0 NA 0.0 NA 25,550.0 -7.3
110 119 Adair-Greene (Interpublic [McCann]) Atlanta 5,066.0 3,875.0 30.7 0.0 NA 5,066.0 30.7 0.0 NA 26,107.0 1.4
111 115 Bennett Kuhn Varner Atlanta 5,003.0 3,928.0 27.4 5,003.0 27.4 0.0 NA 810.0 15.7 5,003.0 27.4
112 95 Rives Carlberg Houston 4,927.0 6,872.0 -28.3 679.0 -36.1 4,248.0 -26.9 1,114.0 8.1 11,242.0 -15.3
113 118 MARC USA Pittsburgh 4,722.0 3,882.0 21.6 0.0 NA 4,722.0 21.6 0.0 NA 53,209.0 1.6
114 109 IMC Holmdel, N.J. 4,657.0 4,856.0 -4.1 0.0 NA 3,957.0 -9.5 900.0 350.0 4,657.0 -4.1
115 94 Townsend Agency Rosemont, Ill. 4,599.0 6,956.0 -33.9 4,503.0 -29.4 96.0 -45.8 683.0 -40.6 4,599.0 -33.9
116 113 ENA Marketing & Advertising Shrewsbury, N.J. 4,582.0 4,466.0 2.6 2,681.0 2.6 1,443.0 2.6 458.0 2.6 4,582.0 2.6
117 111 Directech eMerge Burlington, Mass. 4,178.0 4,560.0 -8.4 4,178.0 -8.4 0.0 NA 2,800.0 55.6 4,178.0 -8.4
118 162 Euro RSCG Impact (Havas [Euro RSCG]) Atlanta 4,160.0 1,401.0 196.9 0.0 NA 4,160.0 196.9 0.0 NA 4,160.0 196.9
119 149 LatinWorks Marketing Austin, Texas 4,105.0 1,950.0 110.5 1,642.0 110.5 2,463.0 110.5 0.0 NA 4,105.0 110.5
120 131 Rubin Postaer Direct Santa Monica, Calif. 4,035.0 3,045.0 32.5 4,035.0 32.5 0.0 NA 12,600.0 23.5 90,300.0 3.7
121 120 Kupper Parker Communications St. Louis 4,024.0 3,766.0 6.9 1,610.0 6.9 2,415.0 6.9 3,125.0 45.0 23,470.0 14.9
122 114 Waldbillig & Besteman* Madison, Wis. 3,993.0 4,057.0 -1.6 1,637.0 -1.6 2,236.0 -1.2 479.0 -1.6 3,993.0 -1.6
123 116 Periscope Minneapolis 3,840.0 3,921.0 -2.1 2,688.0 24.6 1,152.0 -34.7 0.0 NA 12,800.0 -2.1
124 103 Catalyst Direct Rochester, N.Y. 3,805.0 5,504.0 -30.9 3,805.0 -30.9 0.0 NA 0.0 NA 3,805.0 -30.9
125 122 SG&W Montville, N.J. 3,648.0 3,576.0 2 1,824.0 2.0 1,824.0 2.0 1,300.0 0.0 9,120.0 2.0
126 144 Douglas-Danielle Chicago 3,637.0 2,371.0 53.4 3,637.0 53.4 0.0 NA 2,225.0 122.5 3,637.0 53.4
127 134 Pacific Communications Costa Mesa, Calif. 3,563.0 2,921.0 22 1,782.0 22.0 1,782.0 22.0 1,782.0 22.0 13,419.0 22.5
128 108 Adnational Directory Advertising1 Columbia, Md. 3,558.0 4,925.0 -27.8 3,558.0 -27.8 0.0 NA 0.0 NA 3,558.0 -27.8
129 150 Media Logic Albany, N.Y. 3,452.0 1,913.0 80.5 1,653.0 88.3 1,799.0 73.8 816.0 -8.7 7,739.0 24.4
130 117 Responsive Marketing Communications Schaumburg, Ill. 3,440.0 3,898.0 -11.7 0.0 NA 3,440.0 -11.7 0.0 NA 3,440.0 -11.7
131 127 Creative Direct Response International Crofton, Md. 3,417.0 3,200.0 6.8 3,417.0 6.8 0.0 NA 0.0 NA 3,417.0 6.8
132 132 Images USA* Atlanta 3,390.0 3,000.0 13 0.0 NA 3,390.0 13.0 0.0 NA 11,300.0 13.0
133 124 CJRW Little Rock, Ark. 3,363.0 3,465.0 -3 0.0 NA 3,363.0 -3.0 480.0 829.5 10,209.0 -0.8
134 130 Ebel Dunnell Merrick Chicago 3,153.0 3,061.0 3 1,261.0 3.0 1,892.0 3.0 0.0 NA 12,611.0 3.0
135 81 Graphics Factory (Hawkeye) Minneapolis 3,139.0 9,458.0 -66.8 0.0 NA 3,139.0 -66.8 0.0 NA 3,139.0 -66.8
136 140 E. James White Communications Herndon, Va. 3,075.0 2,505.0 22.8 870.0 15.2 2,205.0 26.0 1,500.0 100.0 12,750.0 21.4
137 146 Tipton & Maglione New York 3,006.0 2,115.0 42.1 0.0 NA 3,006.0 42.1 0.0 NA 3,006.0 42.1
138 141 Gearon Hoffman Boston 3,000.0 2,500.0 20 3,000.0 20.0 0.0 NA 500.0 NA 9,500.0 4.4
139 125 Margeotes/Fertitta & Partners (Maxxcom) New York 2,988.0 3,267.0 -8.5 2,988.0 -8.5 0.0 NA 1,890.0 -63.0 48,230.0 -17.9
140 192 Kirshenbaum Bond & Partners New York 2,901.0 394.0 636.3 2,901.0 636.3 0.0 NA 2,474.0 56.0 50,517.0 -11.0
141 151 Ovation Advertising & Marketing La Crosse, Wis. 2,880.0 1,867.0 54.3 2,880.0 54.3 0.0 NA 650.0 0.0 5,309.0 1.2
142 136 NKH&W Kansas City, Mo. 2,879.0 2,742.0 5 1,350.0 6.7 1,530.0 3.5 540.0 5.1 8,993.0 5.0
143 126 Harwood Marketing Group Addison, Texas 2,700.0 3,200.0 -15.6 0.0 NA 2,700.0 -15.6 0.0 NA 2,700.0 -15.6
144 137 Archer/Malmo Memphis, Tenn. 2,637.0 2,610.0 1 2,637.0 1.0 0.0 NA 265.0 -42.0 7,808.0 0.0
145 138 Bernstein-Rein Advertising Kansas City, Mo. 2,608.0 2,609.0 0 2,608.0 0.0 0.0 NA 7,278.0 NA 43,448.0 3.3
146 176 Publicis Sanchez & Levitan (Publicis [Publicis]) Miami 2,525.0 711.0 255.1 1,804.0 362.3 721.0 124.7 600.0 199.8 11,994.0 199.8
147 135 Huntsinger & Jeffer Richmond, Va. 2,524.0 2,759.0 -8.5 2,524.0 -8.5 0.0 NA 0.0 NA 2,524.0 -8.5
148 128 Ritta & Associates Englewood, N.J. 2,417.0 3,171.0 -23.8 741.0 -12.8 1,676.0 -27.8 0.0 NA 2,417.0 -23.8
149 147 Gold & Associates Ponte Vedra Beach, Fla. 2,400.0 2,100.0 14.3 1,200.0 20.0 1,200.0 9.1 650.0 38.3 4,200.0 2.4
150 133 Promotion Group Central Chicago 2,340.0 2,989.0 -21.7 0.0 NA 2,340.0 -21.7 819.0 37.0 2,340.0 -21.7
151 142 Grand Group Chicago 2,328.0 2,455.0 -5.2 0.0 NA 2,328.0 -5.2 0.0 NA 2,328.0 -5.2
152 155 Promotional Resources Group* New York 2,194.0 1,697.0 29.3 0.0 NA 2,194.0 29.3 0.0 NA 2,194.0 29.3
153 152 A Team New York 2,175.0 1,833.0 18.7 0.0 NA 2,175.0 18.7 0.0 NA 2,175.0 18.7
154 139 Kuhn & Wittenborn Advertising Kansas City, Mo. 2,145.0 2,588.0 -17.1 2,145.0 -17.1 0.0 NA 114.0 -64.0 4,766.0 -8.8
155 148 Jordan Tamraz Caruso Advertising* Chicago 2,104.0 2,040.0 3.2 1,551.0 1.7 554.0 7.5 3,655.0 NA 11,075.0 1.0
156 156 Crossbow Group Westport, Conn. 1,965.0 1,675.0 17.3 884.0 17.3 393.0 17.3 688.0 17.3 1,965.0 17.3
157 143 Henderson Advertising Greenville, S.C. 1,929.0 2,404.0 -19.8 0.0 NA 1,929.0 -19.8 319.0 69.8 7,543.0 1.0
158 167 Thompson & Co. Memphis, Tenn. 1,879.0 1,070.0 75.5 1,879.0 75.5 0.0 NA 268.0 NA 6,907.0 -0.3
159 157 Vertical Marketing Network Tustin, Calif. 1,803.0 1,661.0 8.6 0.0 NA 1,803.0 8.6 0.0 NA 1,803.0 8.6
160 153 Fletcher Martin Ewing (Maxxcom) Atlanta 1,800.0 1,803.0 -0.2 0.0 NA 1,800.0 -0.2 0.0 NA 10,125.0 -3.5
161 161 Barefoot Advertising Cincinnati 1,784.0 1,415.0 26 714.0 26.5 1,070.0 25.7 0.0 NA 4,410.0 33.6
162 145 Bravo Group (WPP [Y&R]) New York 1,673.0 2,265.0 -26.1 1,473.0 -30.4 200.0 33.3 0.0 NA 26,482.0 12.0
163 129 CMF&Z Marketing Communications (3i) Des Moines 1,580.0 3,108.0 -49.2 1,580.0 -49.2 0.0 NA 0.0 NA 8,779.0 -26.6
164 159 Malcolm Marketing Communications Madison, Wis. 1,486.0 1,589.0 -6.5 540.0 -10.0 946.0 -4.3 410.0 5.8 5,535.0 25.4
165 158 Lortz Direct Marketing Omaha 1,449.0 1,655.0 -12.5 1,449.0 -12.5 0.0 NA 0.0 NA 3,130.0 -1.1
166 164 Maddock Douglas Elmhurst, Ill. 1,359.0 1,307.0 4 833.0 4.0 526.0 4.0 1,438.0 4.0 5,750.0 4.0
167 121 Harpell Maynard, Mass. 1,331.0 3,654.0 -63.6 1,048.0 -64.9 282.0 -57.5 285.0 -83.1 2,606.0 -76.5
168 163 CPO Chicago 1,320.0 1,400.0 -5.7 1,320.0 -5.7 0.0 NA 0.0 NA 1,320.0 -5.7
169 177 Firehouse Addison, Texas 1,242.0 710.0 74.9 0.0 NA 1,242.0 74.9 0.0 NA 1,242.0 74.9
170 172 Rodgers Townsend St. Louis 1,131.0 876.0 29.1 1,131.0 29.1 0.0 NA 599.0 84.2 6,650.0 -0.2
171 160 Thielen & Associates Fresno, Calif. 1,090.0 1,449.0 -24.8 0.0 NA 1,090.0 -24.8 0.0 NA 2,180.0 -24.8
172 NA Leary & Tiziani Sharon, Mass. 1,075.0 0.0 NA 285.0 NA 790.0 NA 1,380.0 -43.4 3,937.0 1.4
173 154 Northlich Cincinnati 1,060.0 1,778.0 -40.4 1,060.0 -40.4 0.0 NA 378.0 -23.0 12,931.0 -25.9
174 180 Laughlin/Constable Milwaukee 1,050.0 625.0 68 1,050.0 68.0 0.0 NA 1,755.0 -27.5 20,550.0 -0.8
175 171 Liggett-Stashower Cleveland 1,029.0 877.0 17.3 1,029.0 17.3 0.0 NA 0.0 NA 11,574.0 -1.0
176 168 Ziccardi Partners Frierson Mee New York 1,000.0 1,000.0 0 0.0 NA 1,000.0 0.0 500.0 -50.0 12,000.0 -25.0
177 169 Botsford Group (Interpublic) Atlanta 968.0 1,000.0 -3.2 0.0 NA 968.0 -3.2 0.0 NA 968.0 -3.2
178 179 Marketing Expressions Des Plaines, Ill. 958.0 639.0 50 0.0 NA 958.0 50.0 0.0 NA 958.0 50.0
179 186 Wendt Kochman* Great Falls, Mont. 938.0 512.0 83.1 205.0 83.2 733.0 83.1 208.0 NA 2,084.0 30.0
180 NA Cossette Post (Cossette Communication) New York 800.0 0.0 NA 800.0 NA 0.0 NA 525.0 NA 11,720.0 10.2
181 170 Bonneville Communications* Salt Lake City 780.0 880.0 -11.4 780.0 -11.4 0.0 NA 0.0 NA 2,689.0 -10.4
182 175 Princeton Partners Princeton, N.J. 690.0 750.0 -8 690.0 -8.0 0.0 NA 1,656.0 -8.0 4,600.0 -8.0
183 185 Alison & Associates Augusta, Ga. 684.0 540.0 26.7 171.0 26.7 513.0 26.7 684.0 26.7 3,420.0 26.7
184 184 Lauerer Markin Group Maumee, Ohio 653.0 543.0 20.4 392.0 20.4 261.0 20.4 185.0 -9.8 2,614.0 20.4
185 165 Star Group Cherry Hill, N.J. 602.0 1,139.0 -47.1 602.0 -47.1 0.0 NA 525.0 -2.0 6,832.0 -16.3
186 174 Kang & Lee (WPP [Y&R]) New York 547.0 826.0 -33.8 547.0 -33.8 0.0 NA 0.0 NA 6,693.0 -38.3
187 NA A La Carte Minneapolis 522.0 0.0 NA 302.0 NA 220.0 NA 77.0 NA 1,563.0 NA
188 198 Cartel Group San Antonio 507.0 187.0 170.6 209.0 NA 298.0 59.1 0.0 NA 5,143.0 44.0
189 196 Latorra, Paul & McCann Syracuse, N.Y. 501.0 263.0 90.9 0.0 NA 501.0 90.9 0.0 NA 4,806.0 9.8
190 166 Tierney Communications (Interpublic [Lowe]) Philadelphia 483.0 1,100.0 -56.1 483.0 -56.1 0.0 NA 273.0 -19.7 17,893.0 -4.0
191 178 Mosaica (WPP [Y&R]) New York 456.0 683.0 -33.2 456.0 -33.2 0.0 NA 0.0 NA 1,374.0 73.4
192 188 Phelps Group Santa Monica, Calif. 456.0 453.0 0.6 63.0 -30.7 393.0 8.5 701.0 -34.8 6,587.0 -17.9
193 181 MWA Direct Minneapolis 438.0 564.0 -22.3 438.0 -22.3 0.0 NA 0.0 NA 438.0 -22.3
194 NA Sullivan Higdon & Sink Wichita, Kan. 429.0 0.0 NA 429.0 NA 0.0 NA 1,442.0 0.7 12,194.0 26.0
195 NA Magnani Continuum Marketing Chicago 410.0 0.0 NA 410.0 NA 0.0 NA 500.0 NA 1,800.0 -5.3
196 173 Arras Group Cleveland 401.0 872.0 -54 40.0 -86.5 361.0 -37.4 1,774.0 23.9 8,160.0 15.2
197 194 InterTrend Communications Torrance, Calif. 400.0 300.0 33.3 0.0 NA 400.0 33.3 0.0 NA 2,800.0 16.7
198 183 Park & Foster* Los Angeles 350.0 550.0 -36.4 350.0 -36.4 0.0 NA 0.0 NA 601.0 -11.0
199 195 MSA Advertising Philadelphia 288.0 266.0 8.1 288.0 8.1 0.0 NA 65.0 121.1 488.0 -11.9
200 190 St. John & Partners Advertising & PR Jacksonville, Fla. 286.0 432.0 -33.8 286.0 -33.8 0.0 NA 133.0 -92.2 10,415.0 -17.4
201 182 Lord, Sullivan & Yoder Columbus, Ohio 283.0 553.0 -48.8 283.0 -48.8 0.0 NA 1,262.0 -27.9 8,097.0 -29.8
202 193 HSR Business to Business Cincinnati 233.0 326.0 -28.4 0.0 NA 233.0 -28.4 3,567.0 3.7 10,034.0 -9.6
203 197 GlynnDevins Advertising & Marketing Services Overland Park, Kan. 225.0 188.0 19.7 0.0 NA 225.0 19.7 0.0 NA 5,538.0 21.1
204 189 Grant Jacoby Chicago 200.0 450.0 -55.6 75.0 -75.0 125.0 -16.7 360.0 4.3 6,300.0 -18.2
205 191 Riddell, Sollitt & Partners Jackson, Wyo. 177.0 407.0 -56.4 118.0 -22.5 59.0 -76.8 45.0 50.0 986.0 -3.1
206 187 Kerker Minneapolis 168.0 456.0 -63.2 168.0 -63.2 0.0 NA 216.0 -71.0 5,536.0 -15.0
207 199 Milici Valenti Ng Pack Honolulu 155.0 119.0 29.8 155.0 29.8 0.0 NA 630.0 88.6 6,429.0 -4.4
208 200 Martz Agency Scottsdale, Ariz. 124.0 42.0 192.3 0.0 NA 124.0 192.3 0.0 NA 3,059.0 -3.1
209 NA Ornelas & Associates Dallas 119.0 0.0 NA 0.0 NA 119.0 NA 0.0 NA 3,907.0 7.9
210 201 Howard, Merrell & Partners (Interpublic [Lowe]) Raleigh, N.C. 20.0 10.0 93.8 20.0 93.8 0.0 NA 492.0 433.3 9,329.0 11.9
Notes: Dollars are in millions. *Figures estimated by Ad Age. Rankings for 2000 are based on data reported to Ad Age in 2002. Parent companies and agency networks shown with the marketing services agency may not own 100% of the agency. See footnote to chart on Page S-8 for complete name of parent and agency network. If there are no direct marketing or sales promotion splits, the agency could not break out these components from its integrated services. 1) Direct at these agencies is Yellow Pages. The "All Disciplines" column may include disciplines not shown, including internal operations. The parent and/or ad network of a marketing services agency is shown in parentheses after the agency. The major parents and their ad networks are: Interpublic Group of Cos. [McCann-Erickson Worldwide, Lowe (Partnership), Advanced Marketing Services and FCB Group]; WPP Group [ Ogilvy & Mather Worldwide and J. Walter Thompson]; Omnicom Group [BBDO Worldwide and DDB Worldwide]; Havas Advertising [ Euro RSCG Worldwide and Arnold Worldwide Partners]; Bcom3 [Leo Burnett Worldwide and D'Arcy Masius Benton & Bowles]; Publicis Groupe [Publicis Worldwide]; Cordiant Communications Group [Bates Worldwide]; Grey Global Group [Grey Worldwide].
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