Top Media Specialist Cos. by medium 2000

Top media specialists by medium
Rank 2000	Company	Billings 2000	Billings 1999	% change
Spot TV
1	Initiative Media	$1,744.4	$1,646.7	5.9
2	Zenith Media Services	1,501.0	960.0	56.4
3	MindShare	1,500.0	1,185.0	26.6
4	TN Media	1,309.4	1,328.1	-1.4
5	OMD Worldwide	1,249.0	1,051.2	18.8
6	Universal McCann	1,230.0	1,140.0	7.9
7	Optimedia	864.0	578.9	49.3
8	Starcom Worldwide	794.5	302.9	162.3
9	Media Edge	745.5	674.8	10.5
10	MediaVest	609.8	381.1	60.0
Network TVV
1	OMD Worldwide	$3,102.0	$1,873.0	65.6
2	MindShare	2,413.0	2,091.0	15.4
3	MediaVest	1,791.7	1,322.2	35.5
4	Universal McCann	1,770.0	1,530.5	15.6
5	Starcom Worldwide	1,698.4	982.4	72.9
6	TN Media	1,393.6	1,291.1	7.9
7	Initiative Media	1,383.6	590.6	134.3
8	Media Edge	1,380.8	1,384.7	-0.3
9	SFM Media/ MPG	1,144.0	857.0	33.5
10	Zenith Media Services	1,031.0	870.0	18.5
Cable TVV
1	Starcom Worldwide	$869.3	$847.0	2.6
2	OMD Worldwide	827.0	640.6	29.1
3	TN Media	798.0	742.3	7.5
4	MediaVest	776.4	497.8	56.0
5	Initiative Media	660.8	467.1	41.5
6	SFM Media/MPG	611.0	518.0	17.9
7	Universal McCann	610.0	530.7	14.9
8	MindShare	566.0	432.0	31.0
9	MediaCom	538.4	432.0	24.6
10	Media Edge	440.3	414.7	6.2
Syndicated TV
1	Starcom Worldwide	$349.3	$290.8	20.1
2	MediaVest	337.1	245.6	37.3
3	Initiative Media	326.9	61.1	435.0
4	MindShare	250.0	106.0	135.8
5	OMD Worldwide	233.0	191.8	21.5
6	TN Media	219.6	215.0	2.1
7	Universal McCann	210.0	196.3	7.0
8	Carat North America	184.0	163.0	12.9
9	SFM Media/MPG	170.0	162.0	5.0
10	MediaCom	168.7	139.0	21.4
Magazine
1	MindShare	$1,130.0	$985.0	14.7
2	Starcom Worldwide	1,039.2	1,014.0	2.5
3	OMD Worldwide	813.0	NA	NA
4	TN Media	778.4	762.6	2.1
5	Optimedia	774.0	364.6	112.3
6	Universal McCann	715.0	595.0	20.2
7	Media Edge	452.2	473.4	-4.5
8	SFM Media/MPG	423.0	376.0	12.4
9	Carat North America	414.0	342.0	21.1
10	MediaCom	403.3	313.0	28.8
Internet
1	MindShare	$350.0	$235.0	48.9
2	Avenue A	193.7	69.0	180.8
3	Starcom Worldwide	152.5	42.5	258.8
4	Qfactor	101.0	32.6	209.8
5	TN Media	87.9	67.6	30.0
6	Carat North America	84.0	61.0	37.7
7	OMD Worldwide	78.0	NA	NA
8	MediaCom	77.4	37.0	109.2
9	Optimedia	72.0	27.1	166.0
10	MediaVest	61.5	10.1	508.9
Outdoor
1	Initiative Media	$474.0	$452.8	4.7
2	OMD Worldwide	274.0	NA	NA
3	MindShare	250.0	190.0	31.6
4	Starcom Worldwide	176.3	265.6	-33.6
5	Carat North America	136.0	46.0	195.7
6	Zenith Media Services	110.0	85.0	29.4
7	Media Edge	97.7	80.2	21.7
8	TN Media	95.1	86.7	9.7
9	SFM Media/MPG	88.0	86.0	2.6
10	MediaCom	86.7	95.0	-8.7
Radio
1	OMD Worldwide	$558.0	$340.0	64.1
2	Initiative Media	526.4	494.0	6.6
3	MindShare	525.0	388.0	35.3
4	Optimedia	396.0	223.1	77.5
5	Carat North America	385.0	344.0	11.9
6	TN Media	371.1	382.0	-2.9
7	Zenith Media Services	360.0	255.0	41.2
8	Universal McCann	270.0	249.0	8.4
9	SFM Media/MPG	255.0	244.0	4.0
10	Media Edge	247.7	205.3	20.7
Notes: Dollars are in millions. This table is limited to media specialist companies. Some ad agencies may report billings greater than the companies listed in tables.