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Top Media Specialist Cos. by medium 2000

Published on .

Top media specialists by medium
Rank 2000 Company Billings 2000 Billings 1999 % change
Spot TV
1 Initiative Media $1,744.4 $1,646.7 5.9
2 Zenith Media Services 1,501.0 960.0 56.4
3 MindShare 1,500.0 1,185.0 26.6
4 TN Media 1,309.4 1,328.1 -1.4
5 OMD Worldwide 1,249.0 1,051.2 18.8
6 Universal McCann 1,230.0 1,140.0 7.9
7 Optimedia 864.0 578.9 49.3
8 Starcom Worldwide 794.5 302.9 162.3
9 Media Edge 745.5 674.8 10.5
10 MediaVest 609.8 381.1 60.0
Network TVV
1 OMD Worldwide $3,102.0 $1,873.0 65.6
2 MindShare 2,413.0 2,091.0 15.4
3 MediaVest 1,791.7 1,322.2 35.5
4 Universal McCann 1,770.0 1,530.5 15.6
5 Starcom Worldwide 1,698.4 982.4 72.9
6 TN Media 1,393.6 1,291.1 7.9
7 Initiative Media 1,383.6 590.6 134.3
8 Media Edge 1,380.8 1,384.7 -0.3
9 SFM Media/ MPG 1,144.0 857.0 33.5
10 Zenith Media Services 1,031.0 870.0 18.5
Cable TVV
1 Starcom Worldwide $869.3 $847.0 2.6
2 OMD Worldwide 827.0 640.6 29.1
3 TN Media 798.0 742.3 7.5
4 MediaVest 776.4 497.8 56.0
5 Initiative Media 660.8 467.1 41.5
6 SFM Media/MPG 611.0 518.0 17.9
7 Universal McCann 610.0 530.7 14.9
8 MindShare 566.0 432.0 31.0
9 MediaCom 538.4 432.0 24.6
10 Media Edge 440.3 414.7 6.2
Syndicated TV
1 Starcom Worldwide $349.3 $290.8 20.1
2 MediaVest 337.1 245.6 37.3
3 Initiative Media 326.9 61.1 435.0
4 MindShare 250.0 106.0 135.8
5 OMD Worldwide 233.0 191.8 21.5
6 TN Media 219.6 215.0 2.1
7 Universal McCann 210.0 196.3 7.0
8 Carat North America 184.0 163.0 12.9
9 SFM Media/MPG 170.0 162.0 5.0
10 MediaCom 168.7 139.0 21.4
Magazine
1 MindShare $1,130.0 $985.0 14.7
2 Starcom Worldwide 1,039.2 1,014.0 2.5
3 OMD Worldwide 813.0 NA NA
4 TN Media 778.4 762.6 2.1
5 Optimedia 774.0 364.6 112.3
6 Universal McCann 715.0 595.0 20.2
7 Media Edge 452.2 473.4 -4.5
8 SFM Media/MPG 423.0 376.0 12.4
9 Carat North America 414.0 342.0 21.1
10 MediaCom 403.3 313.0 28.8
Internet
1 MindShare $350.0 $235.0 48.9
2 Avenue A 193.7 69.0 180.8
3 Starcom Worldwide 152.5 42.5 258.8
4 Qfactor 101.0 32.6 209.8
5 TN Media 87.9 67.6 30.0
6 Carat North America 84.0 61.0 37.7
7 OMD Worldwide 78.0 NA NA
8 MediaCom 77.4 37.0 109.2
9 Optimedia 72.0 27.1 166.0
10 MediaVest 61.5 10.1 508.9
Outdoor
1 Initiative Media $474.0 $452.8 4.7
2 OMD Worldwide 274.0 NA NA
3 MindShare 250.0 190.0 31.6
4 Starcom Worldwide 176.3 265.6 -33.6
5 Carat North America 136.0 46.0 195.7
6 Zenith Media Services 110.0 85.0 29.4
7 Media Edge 97.7 80.2 21.7
8 TN Media 95.1 86.7 9.7
9 SFM Media/MPG 88.0 86.0 2.6
10 MediaCom 86.7 95.0 -8.7
Radio
1 OMD Worldwide $558.0 $340.0 64.1
2 Initiative Media 526.4 494.0 6.6
3 MindShare 525.0 388.0 35.3
4 Optimedia 396.0 223.1 77.5
5 Carat North America 385.0 344.0 11.9
6 TN Media 371.1 382.0 -2.9
7 Zenith Media Services 360.0 255.0 41.2
8 Universal McCann 270.0 249.0 8.4
9 SFM Media/MPG 255.0 244.0 4.0
10 Media Edge 247.7 205.3 20.7
Notes: Dollars are in millions. This table is limited to media specialist companies. Some ad agencies may report billings greater than the companies listed in tables.
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