Top Sales Promotion agencies 2002

Published on .

TOP AGENCIES BY U.S. SALES PROMOTION REVENUE
RankAgencyCity2002 Sales Promotion revenue% chg
1Omnicom Group*New York396,13413.8
2Carlson Marketing GroupMinneapolis174,094-10.0
3Interpublic Group of Cos.*New York140,079-14.9
4George P. Johnson Co.Auburn Hills, Mich.120,36515.3
5Havas*Suresnes, France92,854-15.9
6Publicis Groupe*Paris77,448-18.0
7SPAR GroupTarrytown, N.Y.66,699-3.1
8AlloyNew York55,20015.0
9WPP Group*London53,532-0.9
10DVC WorldwideMorristown, N.J.37,613-9.8
11Flair Communications Agency*Chicago37,000-5.6
12Ryan PartnershipWilton, Conn.36,896-7.9
13GageMinneapolis36,3521.0
14Aspen Marketing ServicesWest Chicago, Ill.23,00064.3
15Colangelo Synergy MarketingDarien, Conn.18,49910.7
16Cordiant Communications Group*London16,681-24.8
17Grey Global Group*New York15,492-4.9
18Coddington, Chadwick & Meyerson*New York15,000-5.7
19National TourRancho Santa Margarita, Calif.12,422-2.3
20Harwood Marketing GroupAddison, Texas10,68352.4
21Noble CommunicationsSpringfield, Mo.9,06514.0
22QLM MarketingPrinceton, N.J.8,349-71.4
23Marden-KaneManhasset, N.Y.8,348-11.2
24Marketing SupportChicago7,5781.2
25Medical Broadcasting Co.*Philadelphia7,50020.1
26Eric Mower & AssociatesSyracuse, N.Y.7,44017.8
27Velocity Sports & EntertainmentWilton, Conn.7,09231.1
28Select CommunicationsNew York7,0000.0
29PriceWeberLouisville, Ky.6,175-35.4
30Momentum Marketing Services Corp.Washington6,1191.4
31Source MarketingWestport, Conn.5,560-24.3
32Mastermind MarketingAtlanta5,550-3.6
33Planning Group InternationalMiami5,00019.0
34Gold & AssociatesPonte Vedra Beach, Fla.4,8004.3
35Power CreativeLouisville, Ky.4,784-37.1
36Graphics FactoryMinneapolis4,69349.5
37MARC USAPittsburgh4,46948.8
38OTT CommunicationsLouisville, Ky.4,197-1.5
39Roberts CommunicationsRochester, N.Y.4,09525.0
40 Cramer-KrasseltChicago4,05014.1
41Mackenzie Marketing*Minneapolis4,000-6.8
42Tipton & MaglioneNew York3,87228.8
43Sigma GroupOrdall, N.J.3,75015.4
44Malone AdvertisingAkron, Ohio3,74038.5
45Richards GroupDallas3,7008.8
46Vidal PartnershipNew York3,54020.0
47SBI & Co.Salt Lake City3,2500.0
48Goble & AssociatesChicago3,230-12.2
49GEM GroupAtlanta3,100NA
50AmbrosiChicago3,0003.4
51FFwdMinneapolis2,993-11.2
52Cranford Johnson Robinson WoodsLittle Rock, Ark.2,834-15.7
53Alternative & Innovative MarketingEscondido, Calif.2,79222.6
54IMCHolmdel, N.J.2,578-31.5
55A TeamNew York2,40010.3
56Charleston/OrwigHartland, Wis.2,12122.1
57Bear AdvertisingWestlake Village, Calif.2,100NA
58StrategixBaltimore2,08913.0
59Media LogicAlbany, N.Y.2,08615.9
60Natrel CommunicationsParsippany, N.J.2,036-12.1
61San Jose GroupChicago2,00033.3
62SG&WMontville, N.J.1,9044.4
63Eisner CommunicationsBaltimore1,850-20.4
64NKH&WKansas City, Mo.1,6216.0
65Ted Barkus Co.Philadelphia1,55112.4
66FerrellCalvillo CommunicationsNew York1,508152.4
67Quinn Fable Advertising*New York1,500NA
68Boede & PartnersSalt Lake City1,50050.0
69Ritta & AssociatesEnglewood, N.J.1,408-4.9
70PeriscopeMinneapolis1,2518.6
71White & BaldacciHerndon, Va.1,200-31.4
72MeridianTroy, Mich.1,158NA
73Alexander Marketing ServicesGrand Rapids, Mich.1,100-8.2
74Henderson Advertising*Greenville, S.C.1,029-46.7
75Barefoot AdvertisingCincinnati1,016-5.0
76Source CommunicationsHackensack, N.J.1,000140.5
77Weyforth-HaasOverland Park, Kan.1,000-38.8
78Laughlin/ConstableMilwaukee1,000-4.8
79Design Resource CenterNaperville, Ill.1,00025.0
80Harris, Baio & McCulloughPhiladelphia99013.0
81Cartel GroupSan Antonio960222.3
82FirehouseAddison, Texas956-23.1
83Christy MacDougall Mitchell BoddenNew York900NA
84Renegade Marketing GroupNew York850-10.5
85Malcolm Marketing CommunicationsMadison, Wis.850-10.1
86 Colle & McVoyMinneapolis800166.7
87Risdall AdvertisingNew Brighton, Minn.752NA
88ENA Marketing & AdvertisingShrewsbury, N.J.750-50.0
89Ziccardi Partners Frierson MeeNew York750-25.0
90Marketing ExpressionsDes Plaines, Ill.748-6.7
91Publicis Sanchez & LevitanMiami707-2.0
92Tiziani & WhitmyreSharon, Mass.697NA
93Responsive Marketing CommunicationsSchaumburg, Ill.685-80.1
94Ignited MindsLos Angeles63829.4
95Rives CarlbergHouston600-85.9
96Connelly Partners CGNBoston600115.1
97ADK AmericaTorrance, Calif.600NA
98Blain Olsen White Gurr AdvertisingSalt Lake City54465.3
99Freestyle InteractiveSan Francisco500NA
100InterTrend CommunicationsTorrance, Calif.50033.3
Notes: Dollars are in thousands. Rankings are based on data collected this year for 2002 and 2001. An asterisk (*) denotes an Ad Age estimate. In most cases estimates were run by the agency for comment. Ad Age estimated the integrated composites of the major advertising organizations-Omnicom Group, Interpublic Group of Cos., Publicis Groupe, Havas, Grey Global Group and Cordiant Communications Group-rather than break these companies into individual agencies. Agencies included in these composites:
Omnicom Group: Alcone Marketing Group; atmosphereBBDO; BBDO Detroit CRM; Beyond DDB; Critical Mass; GMR Marketing; Grizzard Communications Group; Integer Group; Ketchum Directory Advertising; Lieber, Levett, Koenig, Farese, Babcock; Organic; Proximity Worldwide; Rapp Collins Worldwide; Russ Reid Co.; Targetbase; Tracy Locke Partnership and U.S. Marketing & Promotions.
Interpublic Group of Cos.: Botsford Group; Bozell Yellow Pages; DraftWorldwide; FCBi; Hacker Group; Jack Morton Worldwide; Marketing Drive Worldwide; Modem Media; Momentum Worldwide; MRM Partners; R/GA; Zentropy Partners and Zipatoni Co.
WPP Group: BEN Marketing; Einson Freeman; OgilvyOne Worldwide; Ogilvy & Mather Interactive; Synergy@jwt; VML and Wunderman.
Publicis Groupe: Arc Integrated Marketing; Frankel; LB Works and Semaphore Partners.
Havas: Arnold Worldwide Integrated Solutions; Brann Worldwide; Euro RSCG Devon Direct; Euro RSCG Impact; Euro RSCG Interaction; Euro RSCG Middleberg and Euro RSCG Tyee MCM.
Grey Global Group: Grey Direct Marketing Group; Grey Interactive and J. Brown/LMC Group.
Cordiant Communications Group: 141 Worldwide and CCG.XM.
Headquarters for these composite listings were the parent's base of operation.
Agencies in each of the three charts shown by discipline are ranked only by returns from that discipline. Interactive marketing means creating advertising and marketing using the Internet and other interactive technologies, and doing marketing-oriented Web development that includes creating content and consumer interfaces. Sales promotion agencies consist of two types, those that provide an array of services but are identified by their strength in the planning sequence, and those that pull most of their revenue from tactical and executional services, such as sweepstakes and games, merchandising, premiums/incentives or fulfillment. Direct marketing includes direct mail, postal and email, data-base development, customer relationship marketing (CRM). Direct marketing uses most media.
In this article:
Most Popular