Former Acxiom Revenue Chief Lands CEO Role at Verve Mobile

Nada Stirratt Takes Top Post at Location-Based Ad Firm

By Published on .

Nada Stirratt
Nada Stirratt

Digital industry vet Nada Stirratt, most recently chief revenue officer and exec VP and Acxiom, has landed in a CEO role. Ms. Stirratt will serve as CEO of Verve Mobile, a location-based mobile ad firm. She was with Acxiom for around three years following jobs with MySpace, MTV and AOL.

During her stint with marketing-data giant Acxiom, the firm formed a partnership with Starcom MediaVest Group and acquired data onboarding outfit LiveRamp.

The Wall Street Journal reported:

"Verve has raised $36 million to date, and the 10-year-old company boasts partnerships with over 2,000 media partners. According to Ms. Stirratt, Verve helps companies such as Hearst, Gannett, 21st Century Fox...and NBC Universal deliver highly targeted local ads via their mobile sites and apps by marrying mobile device data with advertisers' own data and data from individual publishers."

Acxiom often helps clients link their proprietary customer data to mobile device and online data for ad targeting, so it's no surprise Ms. Stirratt sees the value in Verve's business.

Most Popular