The advertising industry has data coursing through its veins, but too often discussions about "big data," "data-driven marketing" or "data analytics" stay on the surface without getting to the heart of the matter. Since Advertising Age launched its coverage of the data industry about a year and a half ago, our goal has been to turn this abstract subject into something more accessible and practical for our readers.
It's that same mission that guided our planning for the second-annual Advertising Age Data Conference to be held Oct. 28 and 29 in New York City. Following our successful inaugural one-day Data Conference last year, this year's promises to be even more lively, educational and interactive.
- Bob Rupczynski, VP of media and consumer engagement, Kraft
- Teena Lee, co-chair of the Global Privacy Office and lead privacy and ecommerce counsel, The Estée Lauder Companies
- Mayor Steven Fulop, City of Jersey City
- Dave Balter, global head of investments, Dunhumby/Tesco
- Devon Tighe, VP of data strategy and operations, The WPP Data Alliance
This conference goes beyond standard panel-discussion fare. Expect insightful talks on choosing new data sources, what's new in retail data and geo-location data, and how top brands are building loyalty and CRM strategies. Learn in hands-on classroom sessions about data from wearables, developing a data security strategy, and social media measurement and analytics. Watch entertaining demos spotlighting products that generate data in our Internet of Things series. Munch on a lunch menu item crafted by Bon Appetit and IBM's Watson. Learn about innovative cultural listening methodologies for evaluating Twitter data.
Attend the Ad Age Data Conference:
October 28 and 29
125 West 18th Street
New York, NY
More information and registration here.