For today's marketers, it's near impossible to get through the day without hearing or seeing the phrase "big data" at least once. Much of the conversation around big data or data-driven marketing focuses on the fact that marketers must use new data sources and analytics to inform smarter campaigns and business decisions.
What that discussion lacks, however, are real-world examples from the brands and companies that are winning with data.
So what do data winners do differently? They take great analytics and add strategy (looking for the right things) and innovation (using that information to explore new opportunities, build their brands, and create more value).
At the Ad Age Data Conference this October, you'll hear from leaders who have successfully leveraged data to grow their businesses. Based on the success of last year's conference, we've expanded Data to two highly engaging, chock-full days this year.
Here's what to expect:
- Facebook's CIO and Chief Security Officer will talk candidly about how they use data.
- Special limited classroom sessions will delve into key topics including online ad data, social analytics, moving offline data to the web, and decoding wearables.
- An editorially curated Internet of Things Demo Series will highlight some of the latest data-generating technologies and products.
- Hands-on interactive experiences will analyze your Twitter data, serve up a culinary treat created byBon Appétit and IBM's Watson, and more.
Come learn how to win in the age of big data. Attend the Ad Age Data Conference:
October 28 and 29
125 West 18th Street
New York, NY
Register before this Friday September 19 to save! Individual tickets are $950 through September 19, and $1,295 after.