"Data-driven marketing" may be the most popular phrase in the advertising space, but just because everyone's talking about it doesn't mean they understand the implications for your business. One thing that's clear: whatever we call it, today's sophisticated marketing requires more information and tools than ever before.
The Ad Age Data Conference, October 8 in New York City, explores the latest and most effective ways marketers can use data, whether it be their own CRM data, social media data or anything in between. What can data tell you and how? See how marketers are using this knowledge to inform successful omnichannel campaigns and how creatives leverage data to enhance their understanding of audiences.
Sam Shank, CEO and Co-Founder, HotelTonight, and Rafat Ali, Founder, Skift, will shed light on how the travel industry is using data to disrupt markets and fuel innovation;
Abeer Bhatia, EVP and CEO, Plenti, will discuss how Amex is changing the loyalty game with its first U.S.-based coalition. Hear how they are using this new platform to bring in new customers, delight existing ones and glean valuable customer insights.
A panel of top creatives and brand leaders – Tricia Clarke-Stone, Narrative; Aaron Clinger, Heat; Dustin Shekell, Electronic Arts, and Tom Edwards, Epsilon -- are focused on how data and creativity optimally come together in powerful, new ways to get the most out of both.
Our new "Data Is Beautiful" series, will feature highly visual presentations that will show how data is being used as a source of inspiration and global problem solving.
Anyone in the advertising industry will benefit from these in-deoth case studies shared by top marketers, agency and media leaders. And, of course, there will be plenty of time for networking.
Register now -- save before August 21.