Video: Life Through the Data Lens

A Reporter Learns What the Data Detectives Know -- and Don't Know -- About Her Life

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For this week's cover story, Ad Age data reporter Kate Kaye took part in an interesting experiment: She opened her life -- and her loyalty cards -- to a number of data trackers to see what they could find about her. In a world in which marketers are scooping up terabytes of consumer data it might surprise viewers to learn about how many gaps there were in the dossier.

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Read the full story here.