The term "Big Data" means different things to different people. With our new DataWorks newsletter and coverage, Advertising Age embarks on a quest to uncover the data news, issues and trends that matter to marketers.
Which companies are driving marketing data innovation? Who are the people behind the data crunching that powers online ad targeting, dynamic pricing and audience segmentation? What do marketers need to know about data privacy and regulation? What do terms like predictive modeling mean anyway?
Expect to learn the answers through Ad Age's DataWorks - smart news analysis and trend coverage that identifies what's important for advertisers and marketers and ignores the hype.
Each Tuesday in our DataWorks email newsletter, Ad Age will compile the week's data stories and introduce people from across the data industry who help marketers do their jobs better.