What's manlier: Chinese food or the mob? The answer may surprise you. A team of creatives at Deutsch L.A. have analyzed 536 million pieces of Facebook "like" data to bring you the "Like Report" for its Dr. Pepper TEN brand, marketed as a diet beverage for men.
A blog post by Deutsch L.A.'s Bud Caddell explains more. It began when the team pitched the idea of putting up a mirror to the differences between men and women to the client -- but had to figure out what kind of numbers they would crunch to actually pull it off, and how they could make the site interesting enough that people could actually interact with it on a regular basis.