A Speculative Logo Exploration

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Alexander Gelman, Design Machine

"I always try to decode hidden typographical coincidences embedded in the word," says Gelman. "Those coincidences inform the organic development of design. Trying to learn from what's given, if I let it play itself out it leads to a more objective communication. For example, symmetrically located letters allow for a suggestion of classicist architecture; redundant letters can be shared; and shared letters can be arranged to resemble film strips."


Bob Partington, The Keystone Design Union

In marked contrast, rather than deal with the whole name, Partington has chosen to go with an imposing 3-D edifice; this is in the interests of "stressing structure and form," he says.



Brian Wong, Suka Design

One iteration of the new logo "employs film imagery to illustrate the Weinsteins' connection to the medium," notes Wong, while another design "is a tongue-in-cheek reference to the brothers' former company. This concept literally turns the Weinsteins' history on its head. By flipping the widely recognized Miramax logo, the design winks at the company's controversial birth."


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