Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Much Ado About Something

Published on .

Much Ado About Nothing is the play that's the thing for the 2004 New York Shakespeare Festival's free summer of theater in Central Park, and perennial Shakespeare Fest poster designer Paula Scher's campaign on behalf of the comedy "is a timely rebuff to the alarmist tone of last year's production, Henry V," notes Pentagram. "In the new poster, the background image is a bucolic lake setting in Central Park, and the lyrical treatment casts summer in the city as a dreamlike vision." Yeah, let's dream while we can. Just wait till the Republican horde gets here. (TK)

Client: The Public Theater Design: Pentagram/New York Designers: Paula Scher, Julia Hoffmann Photographer: Sara Cedar Miller/Central Park Conservancy

Most Popular
In this article: