St. Louis agency Core has "put its money where its mouth is," as partner/AE Jeff Graham puts it, by creating Coreforsale, its brand of "design-driven" streetwear. "We're constantly telling clients how important it is for their brands to be connected to what's going on in the culture at large. Creating a successful streetwear brand from scratch is a pretty powerful way to demonstrate our authority in that arena." Coreforsale is initially selling clothes and fine art, with the eventual aim of offering books, periodicals, DVDs, CDs, and online music downloads, all featuring content created by the Core staff. No, they do not call this tee the Uni-Core-n.