"Crop" Dusts the Competition

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Segura Inc.'s "Crop" catalog series for Corbis stock photography won the Grand Prix in the 2004 Red Dot Communication Design Awards, held last month in Essen, Germany. Segura is the first U.S. design firm to be so honored. The seven large-format catalogs in the ongoing "Crop" project "are part of a Corbis rebranding effort we've been involved with for almost two years," says Segura CD Carlos Segura. "While the volumes are free, they have limited runs of 30,000 and they feature varied content in a wide range of papers and printing techniques, all in specially produced packaging. We wanted to create materials that would not only tackle our competition but also compete with the everyday onslaught of sensory input." A sample from the "Crop" series is seen here.

www.segura-inc.com www.red-dot.de

Client: Corbis Design: Segura Inc., Chicago CD/AD: Carlos Segura Designers: Carlos Segura, Tnop, Chris May, Dave Weik Printer: Sioux Printing

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