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The Whole Enchilada

By Tk Published on .

Phiadelphia-based Gyro Worldwide and restaurateur Steven Starr faced an interesting creative challenge for Philly's upscale Mexican restaurant El Vez-at the same time that it strives to be tony, it has "a quirky, lowbrow barrio theme," explains Gyro CEO Steven Grasse and the place is named, by Gyro, after the real-life and extremely flamboyant singer known as El Vez, the self-proclaimed "Mexican Elvis." To convey the notion of what Grasse calls "lowbrow meets the $30 taco," Gyro hired street artist Nick Paparone to develop a "handmade barrio-meets-hipster vibe," with tons of masked wrestling flava. "It's a hipster spin on low-rider culture-authentic, yet somehow elevated, plugged-in and coveted," adds Grasse. "There's a $15,000 low-rider bike revolving on top of the bar-need we say more?"


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