EyeballNYC

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Design-based production company EyeballNYC provided the old-school cool for VH1's recent Hip-Hop Honors awards show. The show, dedicated to giving props to the pioneers of hip-hop music and culture, featured animated show opens, bumpers and production elements seen both on-air and on-set, as well as logos for print, broadcast and set design, and original sketches that were included in a limited-edition commemorative coffee-table book given exclusively to show attendees. EyeballNYC's direction was based on sketchbook graffiti drawings done by the firm's ACD, Julian Bevan, which were then brought to animated life by staff designers Brian Sensebe, Ghazia Jalal and freelance designer Carl Mok. Says Bevan, "I think the personal nature of the sketchbook conveyed something that cleaner, more refined digital designs could not: a true love of hip-hop culture in all its forms."

www.eyeballnyc.com

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