×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Intelligent Snowboard Fashion Design

By Tk Published on .

The "Visual Evolution"-themed skull logo of Culver City, Calif., effects/animation house Zoic Studios is making the extreme sports scene on jackets from the Bonfire Snowboarding Co. The jackets, available in men's and women's lines, will also be worn by the Bonfire Snowboarding team, not to mention Zoic co-founder/executive producer Steve Schofield, an avid snowboarder, who initiated the clothing design concept in a collaboration with designer Ashley Pigford, creator of the Zoic brand ID and logo. Schofield already had his skull on his skull, you might say. "People went crazy over winter stuff like our beanies, so a snowboarding line with the skull vibe was perfect," he says.

www.zoicstudios.com

www.bonfiresnow.com

Most Popular
In this article: