Motion Graphics: NFL on Fox

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FCB/San Francisco hit upon a brainstorm to liven up the usual boring football promos for the NFL on Fox: add animation, graphics and illustration to the gridiron footage. Motion Theory and Brand New School contributed to a five-spot package, and the results were oddly riveting, as if a bunch of clever kids discovered a new rotoscoping technology. In a sense, we suppose they did just that.

Agency: FCB/S.F. CDs: Matt Reinhard, Brian Bacino CW: Paul Carek Agency Producers: Steve Neely, Vince Genovese Editors: Matt Konachek, Dave Becker, John Buscalgia/FCB Music: JSM, Ten Music Effects: Motion Theory, Brand New School

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