Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Motion Graphics: NFL on Fox

Published on .

FCB/San Francisco hit upon a brainstorm to liven up the usual boring football promos for the NFL on Fox: add animation, graphics and illustration to the gridiron footage. Motion Theory and Brand New School contributed to a five-spot package, and the results were oddly riveting, as if a bunch of clever kids discovered a new rotoscoping technology. In a sense, we suppose they did just that.

Agency: FCB/S.F. CDs: Matt Reinhard, Brian Bacino CW: Paul Carek Agency Producers: Steve Neely, Vince Genovese Editors: Matt Konachek, Dave Becker, John Buscalgia/FCB Music: JSM, Ten Music Effects: Motion Theory, Brand New School

Most Popular
In this article: