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Motion Graphics: Nike Presto Asia

Published on .

An Asian-market Nike Presto campaign got an international hip-hop treatment, via Motion Theory and a group of graffiti artists. Led by Brooklyn-based David Ellis, aka Skwerm, the bombers painted on Plexiglas in front of a greenscreen, which was whizzed into theoretical motion via a blend of live action, design and animation, and backed by a punchy track by DJ Uppercut. A perfect artistic complement to the French-flavored Presto work, led by the acclaimed "Angry Chicken."

Agency: Wieden + Kennedy, Tokyo CDs: John Jay, Sumiko Sato CW: Barton Corley AD: Eric Cruz Agency Producer: Kenji Tanaka Directors: Mathew Cullen, Eric Cruz/Motion Theory Graffiti Artists: David Ellis, Sasu, Frek Editors: Mark Hoffman, Jutta Reichardt/Motion Theory Music: DJ Uppercut

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