Packs to the Future

By Tk Published on .

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Brand consultancy Gyro Worldwide and JanSport have collaborated on the release of one-of-a-kind Super Break backpacks to celebrate JanSport's 25th anniversary. Artists from Gyro's clothing lines, G-Mart and Sailor Jerry, along with the design talents of Print Liberation, Fabric Horse, Beth Graves, Gerik Forston, Elsa B. Shadley and Pam Paparone, have created limited-edition Super Break backpacks "fusing combinations of hardware and materials with visions that blend fashion, art and architecture," according to Gyro. Super Break, in case you're still schlepping a Land's End tote, is the original JanSport daypack, created in 1979 by co-founder Jan Lewis, and it remains the top-selling pack.

Beginning in July, these extravagantly artsy one-offs will be available in strange materials like fur, sequins, hand-knitted yarn and Band-Aids, but only on a web auction basis via the Super Break site ( and eBay. The auction will run from July 1 to August 31, or until the bags are sold, with all proceeds benefiting Vox Populi, a nonprofit artists' collective in Philadelphia. At the same time, JanSport will be running an art school-focused national Super Break design competition, with top designs to be featured on the Super Break site. The winning design will be produced in a limited run next year, and the winning designer gets $1,000 cash. Seen here is a Print Liberation design. Didn't you always want a toilet bringing up your rear?

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