Portland's Design Values

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Celebrating design in Oregon and Southwest Washington, the second annual Portland Design Festival was held last month at the Pacific Northwest College of Art. This year's theme, "The Value of Design," explored "the relationship between business success and design and how perception of value can be multifaceted," according to Tafflyn Williams-Thomas, a consultant with the Northwest Design Collaborative. Speakers included Pentagram's Kit Hinrichs and Delphine Hirasuna of Hirasuna Editorial on "Bridging the Gap Between Business and Design." Some 60 award-winning design projects were featured in the show, including this X-Pack for Population Services International-the product is a "self-help smoking cessation kit for young smokers"-from Portland's Sandstrom Design.

8www.pdxdesigncollaborative.com

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